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Morning welcome

In the powerful words of Seth Godin, "people do not buy goods and services, they buy relations, stories, and magic." In many ways, as individuals, we are looking for the happy ending to our own story. As brands, we have the opportunity to write that ending. Attention is the most valuable attribute of every brand but the most difficult to acquire and maintain. Jake and Aaron share how they both used the power of storytelling to cultivate fans and community!

Join to learn how Katie Dessin has grown Mood Pod by building and executing an effective multichannel marketing and advertising strategy. This fireside chat will cover tactics and techniques that will help you manage multiple marketing channels to grow your brand. Whether you're just starting out or are looking to take your marketing efforts to the next level, this “class” is a must-attend for marketers looking to optimize for efficient growth.

Join Chris Gallant, CEO of Chamberlain Coffee, for a fireside chat all about the tactics and strategies they've used to scale Chamberlain. By leveraging a modern tech stack including subscriptions, they were able to go from celebrity founded startup to thriving DTC coffee powerhouse in a few short years. Hear directly from Chris how they did it and what he would recommend for the next wave of growing DTC brands.

Relive your youth with our nostaligic arcade games, grab a book to read in the library, play chess with classmates, or even take a run around the schoolyard. The choice is yours.

Table 1. Looking to manage your CPAs and find new avenues to scale? We've successfully scaled brands on paid platforms in a post-IOS world using our "total business" framework. We'll dive into strategies that unlock UGC/influencer, sponsored content, CRO, and total business attribution with case studies to help your brand hit critical KPIs that allow you to manage CaC and keep growing.

Table 2. TV has never been a more popular marketing channel for DTC brands. But few successfully scale long-term. Learn how DTC brands like yours are using TV as a profitable growth driver, year-round.

Table 3. While Google and Facebook are still important channels, their over-saturation, volatile costs, and constantly changing algorithms are making it harder to find success. In this session, we will talk through ways to utilize direct mail for prospecting, CRM, and lifecycle marketing using personalization, audience segmentation, and the sophisticated measurement/reporting.

Brands have no shortage of great content, especially on social media. But increasingly, that content is disconnected from where we sell our products - our websites. Content delivery and social commerce have exploded and this session will explore how to harness the power of your content to unlock an enormous amount of value for your brand and most importantly, drive conversions.

Learn how Goodles use content native shopping experiences with Fermat to drive highly efficient customer acquisition. With content native shopping, brands are seeing north of 2x increase in ROAS on paid channels, with an experience that delights the consumer.

Despite the difficulties of a recession, there are opportunities to leverage and make the most of the situation for eCommerce businesses. We will share proven strategies and tactics that can help navigate economic uncertainty and emerge stronger. Join us to learn how to make smart investments, adapt to changing market conditions, and create a resilient brand that can withstand any storm.

Grab a delicious lunch courtesy of The Vertical Collective, and make your way to our Job Fair! Looking to expand your horizons?...looking to GROW? Meet some of our attendees that are hiring and expand your skillset.

One surefire way for businesses to drive revenue growth is to engage in partnerships. While creating strategic partnerships is a highly effective sales tool, the path to success can be challenging and key factors must be considered in the exploration and planning phase. In this session, learn about the best practices, processes, tactics and trends to be on the lookout for, to meet organizational bottom lines.

eCommerce is competing in the world of real estate! MOBILE REAL ESTATE! It's become essential for brands to maximize time on screen and dedicated phone real estate from their consumers. The brands that win the battle of mobile real estate are winning the marketing battle. 3 Key Takeaways that brands/retailers will learn in the session: The difference between a rented audience and an owned audience. Mobile real estate is king. Specific methods brands can implement this week to begin marketing to their audience in order to optimize for mobile real estate.

While email marketing remains THE top revenue channel for eCommerce brands large and small, SMS trails not far behind. The convenience of SMS continues to prove itself a significant driver of ROI, but each of these channels, when utilized alone, comes with a limited amount of impact. In this session, Sendlane CEO & Co-Founder Jimmy Kim will guide you through strategies to effectively map your customer journey with email and SMS, build an engaged community, track and leverage customer data to optimize their experiences, and segment your audience to create high-converting messages.

In particular, it's time to swap business books with other students in the GROW library - see which authors, lessons and podcasts have been most influential to like-minded marketers. And enjoy drinks and snacks while you're at it.

What will you guys talk about over dinner? The choice is yours.