
LINE UP

2023
LA SPRING

2023



Our speakers and discussion hosts have been there, done that. They are here to share their experiences in creating multimillion-dollar online brands, explaining exactly how they got there. From revenue scaling and tech stack building to hiring and capital raising, we’ll cover a lot in one day. And we know how valuable your time is - that’s why we only hand pick retail leaders and tech providers with inspiring stories and important, practical lessons.
GROW. LA
23 FEB
SPRING
2023
The next generation of retail conferences
23 FEB 2023
8 AM
6 PM
TIME
SPEAKERS
SESSION
TOPIC
08:00
AM
THE BREAKFAST CLUB BY SIMULMEDIA
MEETUP
Enjoy a gourmet continental breakfast before your day of lessons and learning begins
THE CAFETERIA
MEETUP
09:25
AM
NIK SHARMA, CEO, SHARMA BRANDS
TALK
Rinnnnngggg! The school bell is ringing and it's time to start the day with morning announcements
CLASSROOM
Morning welcome
TALK
09:30
AM
AARON SPIVAK, CO- FOUNDER, HUSH
JAKE KARLS, CO- FOUNDER, MID-DAY SQUARES
TALK
The Power Of Storytelling: Building Fans Is The Future Of Marketing
CLASSROOM
In the powerful words of Seth Godin, "people do not buy goods and services, they buy relations, stories, and magic." In many ways, as individuals, we are looking for the happy ending to our own story. As brands, we have the opportunity to write that ending. Attention is the most valuable attribute of every brand but the most difficult to acquire and maintain. Jake and Aaron share how they both used the power of storytelling to cultivate fans and community!
TALK
09:50
AM
STEPH ABE, SR. CUSTOMER MARKETING MANAGER, ADROLL
KATIE DESSIN, MOON POD
TALK
Multichannel Marketing Magic with Moon Pod
CLASSROOM
Join to learn how Katie Dessin has grown Mood Pod by building and executing an effective multichannel marketing and advertising strategy. This fireside chat will cover tactics and techniques that will help you manage multiple marketing channels to grow your brand. Whether you're just starting out or are looking to take your marketing efforts to the next level, this “class” is a must-attend for marketers looking to optimize for efficient growth.
TALK
10:10
AM
STEPHEN MARTINEZ, EVP, GOOP
RYAN POWELL, GROUP DIRECTOR, E-COMMERCE, RYDER ECOMMERCE BY WHIPLASH
TALK
Navigating the supply chain: From obstacles to opportunity
CLASSROOM
TALK
10:30
AM
CHRIS GALLANT, CEO, CHAMBERLAIN COFFEE
HARTEG SINGH,DIRECTOR, ACCOUNT MANAGEMENT, RECHARGE
TALK
Leveraging new technology to scale a subscription brand
CLASSROOM
Join Chris Gallant, CEO of Chamberlain Coffee, for a fireside chat all about the tactics and strategies they've used to scale Chamberlain. By leveraging a modern tech stack including subscriptions, they were able to go from celebrity founded startup to thriving DTC coffee powerhouse in a few short years. Hear directly from Chris how they did it and what he would recommend for the next wave of growing DTC brands.
TALK
10:50
AM
MORNING RECESS
MEETUP
Time to take a break and see everything the GROW campus has to offer
THE AUDITORIUM
Relive your youth with our nostaligic arcade games, grab a book to read in the library, play chess with classmates, or even take a run around the schoolyard. The choice is yours.
MEETUP
10:50
AM
TABLE 1. HEMANT VARSHNEY, CEO & FOUNDER, DIGICOM
TABLE 2. CLARK HJELMSTAD & HEATHER JOHNSON, DIRECTORS, BUSINESS DEVELOPMENT, MARKETING ARCHITECTS
TABLE 3. TEJU PRABHAKAR, CO- FOUNDER & CEO, SHARE LOCAL MEDIA
WORKSHOP
Table 1. Paid ads strategies to scale your DTC brand and manage CPA
Table 2. Rethinking DTC TV advertising
Table 3. Ad spend diversification
THE AUDITORIUM
Table 1. Looking to manage your CPAs and find new avenues to scale? We've successfully scaled brands on paid platforms in a post-IOS world using our "total business" framework. We'll dive into strategies that unlock UGC/influencer, sponsored content, CRO, and total business attribution with case studies to help your brand hit critical KPIs that allow you to manage CaC and keep growing.
Table 2. TV has never been a more popular marketing channel for DTC brands. But few successfully scale long-term. Learn how DTC brands like yours are using TV as a profitable growth driver, year-round.
Table 3. While Google and Facebook are still important channels, their over-saturation, volatile costs, and constantly changing algorithms are making it harder to find success. In this session, we will talk through ways to utilize direct mail for prospecting, CRM, and lifecycle marketing using personalization, audience segmentation, and the sophisticated measurement/reporting.
WORKSHOP
11:35
AM
JASON CRAPARO, CO- FOUNDER & CEO, HOVR
TALK
Content in context
CLASSROOM
Brands have no shortage of great content, especially on social media. But increasingly, that content is disconnected from where we sell our products - our websites. Content delivery and social commerce have exploded and this session will explore how to harness the power of your content to unlock an enormous amount of value for your brand and most importantly, drive conversions.
TALK
11:55
AM
EMILIO PINEDA, VP, ECOMMERCE, GOODLES
RISHABH JAIN, CO- FOUNDER & CEO, FERMAT
TALK
Content driven commerce lifts your conversion
CLASSROOM
Learn how Goodles use content native shopping experiences with Fermat to drive highly efficient customer acquisition. With content native shopping, brands are seeing north of 2x increase in ROAS on paid channels, with an experience that delights the consumer.
TALK
12:15
PM
BRETT GOODSON, CEO, ALMOND COW
DAVID DOKES, CEO, POLAR ANALYTICS
TALK
Thriving in a Recession: Strategies for Growing Your Brand
CLASSROOM
Despite the difficulties of a recession, there are opportunities to leverage and make the most of the situation for eCommerce businesses. We will share proven strategies and tactics that can help navigate economic uncertainty and emerge stronger. Join us to learn how to make smart investments, adapt to changing market conditions, and create a resilient brand that can withstand any storm.
TALK
12:35
PM
CAFETERIA LUNCH PRESENTED BY THE VERTICAL COLLECTIVE
MEETUP
It's lunchtime and our lunch ladies are out in force to serve you with delicious, healthy (and complimentary) food. Presented by The Vertical Collective. Don't forget to check out our Job Fair (for all of you looking to get extra credit). Welcoming Hitha Herzog for our afternoon announcements too!
THE CAFETERIA
Grab a delicious lunch courtesy of The Vertical Collective, and make your way to our Job Fair! Looking to expand your horizons?...looking to GROW? Meet some of our attendees that are hiring and expand your skillset.
MEETUP
02:10
PM
HAMID SAIFY, SVP, DIGITAL RETAIL, LIQUID DEATH
STEVE BORRELLI, FOUNDER & CEO, CUTS CLOTHING
PATRICK BUCHANAN, VP, MARKETING, GOOD AMERICAN
JAMIE LEVY, CHIEF CUSTOMER OFFICER, BRANDING BRAND
WORKSHOP
Building the Bridge Between Partnerships & Bottom Lines
CLASSROOM
One surefire way for businesses to drive revenue growth is to engage in partnerships. While creating strategic partnerships is a highly effective sales tool, the path to success can be challenging and key factors must be considered in the exploration and planning phase. In this session, learn about the best practices, processes, tactics and trends to be on the lookout for, to meet organizational bottom lines.
WORKSHOP
02:40
PM
CHIP MALT, CO- FOUNDER & CEO, MADE IN
GREG KALIN, DIRECTOR, CLIENT DEVELOPMENT, TATARI
TALK
How TV became critical to Made In’s Channel Mix for Acquisition
CLASSROOM
TALK
03:00
PM
BRYAN ORAM, VP, SALES, VIA
TALK
The Ladder of Loyalty
CLASSROOM
eCommerce is competing in the world of real estate! MOBILE REAL ESTATE! It's become essential for brands to maximize time on screen and dedicated phone real estate from their consumers. The brands that win the battle of mobile real estate are winning the marketing battle. 3 Key Takeaways that brands/retailers will learn in the session: The difference between a rented audience and an owned audience. Mobile real estate is king. Specific methods brands can implement this week to begin marketing to their audience in order to optimize for mobile real estate.
TALK
03:20
PM
CODY GRIFFIN, SR. DIRECTOR, MARKETING, DR. SQUATCH
ADAM ROBINSON, CO-FOUNDER, CEO, RETENTION.COM
TALK
Customer Retention isn't an option: The Story of How email + SMS = WIN for Dr. Squatch
CLASSROOM
TALK
03:40
PM
JIMMY KIM, CO- FOUNDER & CEO, SENDLANE
TALK
Less Budget, More Strategy: Leveraging Intent in Email & SMS to Make More Sales
CLASSROOM
While email marketing remains THE top revenue channel for eCommerce brands large and small, SMS trails not far behind. The convenience of SMS continues to prove itself a significant driver of ROI, but each of these channels, when utilized alone, comes with a limited amount of impact. In this session, Sendlane CEO & Co-Founder Jimmy Kim will guide you through strategies to effectively map your customer journey with email and SMS, build an engaged community, track and leverage customer data to optimize their experiences, and segment your audience to create high-converting messages.
TALK
04:00
PM
TABLE 1. MARGAUX NATIELLO, SENIOR MANAGER, PARTNERSHIPS, ATHLETIC GREENS
TABLE 2. ANGELIC VENDETTE, GLOBAL HEAD, MARKETING, ALO
TABLE 3. ADAM BENT, FOUNDER & CEO, SCOUT
TABLE 4. JAKE ANNEAR, DIRECTOR, ECOMMERCE & CRM, HOUSEPLANT
TABLE 5. JENNIFER KELLY, DIRECTOR, PRODUCT MANAGEMENT, BOBBIE
WORKSHOP
Table 1. Audio at scale with Athletic Greens
Table 2. Community building
Table 3. Funding
Table 4. Exploring the hype machine: An examination of celebrity- founded eCommerce brands and their marketing strategies
Table 5. Building credibility
THE AUDITORIUM
WORKSHOP
04:00
PM
AFTERNOON RECESS
MEETUP
Time to take another break and see everything the GROW campus has to offer
THE AUDITORIUM
In particular, it's time to swap business books with other students in the GROW library - see which authors, lessons and podcasts have been most influential to like-minded marketers. And enjoy drinks and snacks while you're at it.
MEETUP
04:30
PM
TABLE 1. CORINNE CROCKETT, VP, MARKETING, OUTER
TABLE 2. CODY GRIFFIN, SR. DIRECTOR, MARKETING, DR. SQUATCH
TABLE 3. JENNA TANENBAUM, HEAD, GROWTH MARKETING, WHO GIVES A CRAP
TABLE 5. STEVEN VIGILANTE, NEW BUSINESS DEVELOPMENT, OLIPOP
TABLE 6. JASMINE MOBLEY, PLATFORMS & PARTNERSHIPS MANAGER, JUNGALOW + EMILY VERNON, SR. MANAGER, ECOMMERCE, THE HONEST COMPANY
WORKSHOP
Table 1. Purchase cycle and seasonality
Table 2. Omnichannel strategy - the role of marketplaces, retail and DTC in your business strategy and how you support growth on all three.
Table 3. TikTok ads
Table 5. Do's and don't's of influencer + creator partnerships
Table 6. Launch strategy
CLASSROOM
WORKSHOP
04:50
PM
GRADUATION AND HAPPY HOUR
MEETUP
You did it! School is out and it's time to party with free, top shelf alcohol, mixers and snacks. Graduation always has a few extra fun surprises too - don't miss it!
THE AUDITORIUM
MEETUP
05:00
PM
BRAZE PRIVATE DINNER (INVITE ONLY)
MEETUP
Were you picked to join our VIP dinners? This is where you'll walk over to our on-campus restaurant, Rossoblu, for an amazing dinner alongside 15 other hand-picked brand founders and growth marketers
ROSSOBLU RESTAURANT
What will you guys talk about over dinner? The choice is yours.
MEETUP
06:00
PM
GRADUATION AFTER PARTY
MEETUP
Graduation wouldn't be graduation without the afterparty right? We'll whisk you to our secret location and wind the clocks back to 2001 for an unforgettable night on the town
SECRET LOCATION
MEETUP
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GROW. LA
23 FEB
SPRING
2023
The next generation of retail conferences
23 FEB 2023
8 AM
6 PM