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LINE UP

2023

LA  FALL

2023

Our speakers and discussion hosts have been there, done that. They are here to share their experiences in creating multimillion-dollar online brands, explaining exactly how they got there. From revenue scaling and tech stack building to hiring and capital raising, we’ll cover a lot in one day. And we know how valuable your time is - that’s why we only hand pick retail leaders and tech providers with inspiring stories and important, practical lessons.

TIME

SPEAKERS

SESSION

TOPIC

08:50

AM

GREG ASHTON, CEO, GROW

WELCOME

Welcome and introduction

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WELCOME

VALENTINE

speakers description

09:10

AM

NADIA BOUJARWAH + NORA ALI

INTERVIEW

How to effectively access an underserved market through strategic marketing iniatives and campaigns

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INTERVIEW

VALENTINE

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

09:30

AM

KIMBERLY KREUZBERGER +JOHN GOODWIN

FIRESIDE

How to grow a loyal customer base by moving away from big tech platforms and third-party data

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FIRESIDE

VALENTINE

KIMBERLY KREUZBERGER, CEO, CRAVINGS BY CHRISSY TEIGEN & FOUNDER, PIVOT PROJECTS + JOHN GOODWIN, EXECUTIVE CREATIVE DIRECTOR, KLAVIYO

09:50

AM

DANNY COORSH+HITHA HERZOG

INTERVIEW

How Athletic Greens Thinks About Customer Acquisition Costs

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INTERVIEW

VALENTINE

DANNY COORSH, VP, STRATEGIC PROJECTS, ATHLETIC GREENS INTERVIEWED BY HITHA HERZOG, ASSOCIATE PROFESSOR, PARSONS SCHOOL OF DESIGN

10:10

AM

JAMIE LEVY+ STEPHEN PINTO

FIRESIDE

Leading Product Vision in a Marketing-led Organization

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FIRESIDE

VALENTINE

JAMIE LEVY, HEAD OF ENGAGEMENT, NORTH AMERICA, SHOPIFY PLUS + STEPHEN PINTO, DIRECTOR, PRODUCT MANAGEMENT - ECOMMERCE, DR. SQUATCH

10:30

AM

CHLOE SONGER & STUART AHLUM + HELLEY KOHAN

FIRESIDE

Circularity as the Future of Sustainability and Customer Retention

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FIRESIDE

VALENTINE

CHLOE SONGER & STUART AHLUM, CO-FOUNDERS, THOUSAND FELL, INTERVIEWED BY SHELLEY KOHAN, ASSOCIATE PROFESSOR, FASHION INSTITUTE OF TECHNOLOGY

10:50

AM

JORDAN GUTMAN + AMANDA COUTURE

FIRESIDE

Why CBD Brand Foria Wellness Relies on Loyalty to Build their Brand

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FIRESIDE

VALENTINE

JORDAN GUTMAN, GM OF LOYALTY AND REFERRALS, YOTPO + AMANDA COUTURE, SR. DIRECTOR, ECOMMERCE & RETENTION, FORIA WELLNESS

11:10

AM

SOFIA LAURELL , LINDSAY MCCORMICK + HITHA HERZOG

INTERVIEW

Turning customers into advocates / How to build true loyalty

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INTERVIEW

VALENTINE

SOFIA LAURELL, CO-FOUNDER & CO-CEO, TINY ORGANICS; LINDSAY MCCORMICK, FOUNDER & CEO, BITE INTERVIEWED BY HITHA HERZOG, ASSOCIATE PROFESSOR, PARSONS SCHOOL OF DESIGN

11:30

AM

BRANDON BROWN + STEVEN BORRELLI

FIRESIDE

Treat Creators like their brand revolves around them

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FIRESIDE

VALENTINE

BRANDON BROWN, CEO AND FOUNDER, GRIN + STEVEN BORRELLI, CEO AND FOUNDER, CUTS CLOTHING

11:50

AM

CLAIRE MORILLO + SARA FISCHER

INTERVIEW

The Importance of Building Brand Vision and How to Successfully Integrate It

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INTERVIEW

VALENTINE

CLAIRE MORILLO, VP OF INNOVATION, RITUAL INTERVIEWED BY SARA FISCHER, MEDIA REPORTER, AXIOS

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community and marketing a brand that challenges culture today.

12:10

PM

BRIAN ANDERSON + ALBERT CHONG

FIRESIDE

Headless Commerce - ILIA's Beauty Journey with Nacelle

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FIRESIDE

VALENTINE

BRIAN ANDERSON, CEO, NACELLE + ALBERT CHONG, VP, DIGITAL, ILIA BEAUTY

12:45

PM

LAURA DOWLING

GROW THERAPHY TABLE

The mindset needed to scale - how to approach team building and funding in a fast-growing apparel company

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GROW THERAPHY TABLE

OUTDOOR

LAURA DOWLING, CMO, DIGITAL BRANDS GROUP

12:45

PM

SAHRA NGUYEN + SELA SERAFIN

GROW THERAPHY TABLE

Actively learning and exploring the bridge between Web3 and Consumer

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GROW THERAPHY TABLE

OUTDOOR

SAHRA NGUYEN, FOUNDER, NGUYEN COFFEE SUPPLY; SELA SERAFIN, STRATEGIST, AV SQUAD

12:45

PM

DERRICK DINGLASAN

GROW THERAPHY TABLE

Planning and executing an ideal customer journey for a new DTC brand

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GROW THERAPHY TABLE

OUTDOOR

DERRICK DINGLASAN, FOUNDER, OPTE

12:45

PM

SAM MADANI

GROW THERAPHY TABLE

Vision to Execution: Building Effective, Controllable Scoreboards to Execute Towards Your Vision

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GROW THERAPHY TABLE

OUTDOOR

SAM MADANI, CO FOUNDER & CEO, BOMANI

02:00

PM

PRESENTED BY THE VERTICAL COLLECTIVE

LUNCH

Lunch

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LUNCH

VALENTINE

02:30

PM

CHRISTIAN LIMON + NICHOLE DELANSKY

PANEL

The power of TV and streaming as a full-funnel marketing strategy

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PANEL

VALENTINE

CHRISTIAN LIMON, HEAD OF GROWTH, GEMINI + NICHOLE DELANSKY, SR. MANAGER, PERFORMANCE, ROKU

02:30

PM

HOMAS MARKS, VIVEK KUMAR, MELISSA HARRINGTON + JASMINE ENBERG

PANEL

The Strength In Subscriptions

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PANEL

GLASS ROOM

THOMAS MARKS, SVP, MARKETING, STICKY.IO; VIVEK KUMAR, CHIEF REVENUE & MARKETING OFFICER, URBAN STEMS; MELISSA HARRINGTON, FOUNDER & CEO, FISH FIXE INTERVIEWED BY JASMINE ENBERG, PRINCIPAL ANALYST, SOCIAL MEDIA, INSIDER INTELLIGENCE

To unlock next-level ecommerce growth, brands must make direct relationships and better
shopping experiences a priority to keep customers coming back for more. Learn how the subscription model is a powerful tool to deepen customer relationships and build loyalty, all while adding recurring, predictable revenue to your bottom line.

02:50

PM

JAKE SOROKA + TYLER HARMAN

INTERVIEW

Paid Media Post-iOS14: What’s Old is New Again

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INTERVIEW

GLASS ROOM

JAKE SOROKA, CMO, SCENTBIRD INTERVIEWED BY TYLER HARMAN, FOUNDER, RAD DAD

02:50

PM

SARA CULLEN, ALEX BRANDS + NINA AGHADJANIAN

INTERVIEW

The new definition of community in the rise of DTC (Sara) +

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INTERVIEW

VALENTINE

SARA CULLEN, FOUNDER & CEO, GEM; ALEX BRANDS, FORMER HEAD OF BRAND MARKETING, MADHAPPY INTERVIEWED BY NINA AGHADJANIAN, EDITOR, UNCOVER LA

Building Community Around Your Brand: A little more focused and tailored around community building and driving engagement as a brand grows organically (Alex)

03:00

PM

MICHAEL BLOCK + ANDREW SILBERSTEIN + PAIGE MUELLER

GROW THERAPHY TABLE

CTV As A Performance Channel

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GROW THERAPHY TABLE

OUTDOOR

MICHAEL BLOCK, VP OF CLIENT SUCCESS, AND JABARI WASHINGTON, MANAGING DIRECTOR, PARTNERSHIPS + ANDREW SILBERSTEIN, FOUNDER, SOLAWAVE + PAIGE MUELLER, HEAD OF CREATIVE DEVELOPMENT, SOLAWAVE

03:00

PM

MONICA DERETICH

GROW THERAPHY TABLE

From Strangers to Instant Friends: Personalizing First-Time Shopper Experiences

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GROW THERAPHY TABLE

OUTDOOR

MONICA DERETICH, RETAIL INDUSTRY ADVISOR, SAILTHRU

03:00

PM

MICHELLE SCHROEDER + JESSICA BEAM

GROW THERAPHY TABLE

The power of retention: A discussion of growth predictors and the best retention strategies in 2022

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GROW THERAPHY TABLE

OUTDOOR


MICHELLE SCHROEDER, CHIEF MARKETING OFFICER, OMETRIA + JESSICA BEAM

03:00

PM

PETER KENNEDY

GROW THERAPHY TABLE

5 influencer data points proven to move the needle for retail brands

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GROW THERAPHY TABLE

OUTDOOR

PETER KENNEDY, FOUNDER AND PRESIDENT, TAGGER

03:10

PM

LOREN KELLEY +KATIE OUAKNINE

PANEL

Universal Commerce - The Future of eCommerce has No Boundaries

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PANEL

GLASS ROOM

LOREN KELLEY, STRATEGIC SALES LEAD, BOLT & KATIE OUAKNINE, OWNER OF BADGLEY MISCHKA

03:10

PM

BAXTER ROBERSON + LISA MASTELA

PANEL

Increasing your customer lifetime value through adding subscriptions

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PANEL

VALENTINE

BAXTER ROBERSON, SR. DIRECTOR, PRODUCT MARKETING, RECHARGE + LISA MASTELA, FOUNDER, BUMPIN BLENDS

03:30

PM

PHOEBE YU + KAT DEY

INTERVIEW

Creating and marketing products that are functional, sustainable, and affordable

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INTERVIEW

VALENTINE

PHOEBE YU + KAT DEY, CO-FOUNDERS, ETTITUDE INTERVIEWED BY ODILE ROUJOL, FOUNDER, FAB CO-CREATION STUDIO VENTURES


Finding the perfect niche/ formula for a sustainable product - on sourcing and manufacturing. How to balance cost and sustainability - who bears the cost? How smart, circular design and upfront investment can save $$

03:30

PM

JOSH GROFF + NORA ALI

FIRESIDE

Leveraging DTC to Crack Brick-and-Mortar

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FIRESIDE

GLASS ROOM

JOSH GROFF, CEO, MORE LABS INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

03:50

PM

SARA LIVINGSTON, JESSICA WANG

FIRESIDE

The Modern Marketing Stack for a DTC Brand

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FIRESIDE

GLASS ROOM

SARA LIVINGSTON, HEAD OF CUSTOMER SOLUTIONS, ROCKERBOX; JESSICA WANG, SR. DIRECTOR, GROWTH MARKETING, FIGS

03:50

PM

TYSON QUICK

FIRESIDE

Turning ad clicks into customers, Introducing the Advertising Conversion Cloud

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FIRESIDE

VALENTINE

TYSON QUICK, FOUNDER, POSTCLICK

04:10

PM

MICHAEL BARLOW+HITHA HERZOG

INTERVIEW

Last mile delivery

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INTERVIEW

VALENTINE

MICHAEL BARLOW, CO-FOUNDER & CEO, FERNISH INTERVIEWED BY HITHA HERZOG, ASSOCIATE PROFESSOR, PARSONS SCHOOL OF DESIGN

04:20

PM

BETTINA HUANG, RAY LI + NORA ALI

PANEL

Disrupting Industries

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PANEL

GLASS ROOM

BETTINA HUANG, FOUNDING GENERAL MANAGER, PLATFORM; RAY LI, FOUNDER & CEO, SENE INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

04:30

PM

DR. INGVAR KRAATZ

FIRESIDE

Lessons learned from scaling the fastest growing ecommerce brands across Google Shopping

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FIRESIDE

VALENTINE

DR. INGVAR KRAATZ, COO, BIDNAMIC

04:40

PM

DAVID CHINN+JONATHAN GRELLER

FIRESIDE

Driving growth at every stage of the customer lifecycle

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FIRESIDE

GLASS ROOM

DAVID CHINN, PRESIDENT, LEXER + JONATHAN GRELLER, PRESIDENT - DIGITAL VENTURES, MARQUEE BRANDS

05:00

PM

IAN YUNG + SHELLEY KOHAN

INTERVIEW

How we measure the effectiveness on our top of funnel brand advertising.

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INTERVIEW

GLASS ROOM


IAN YUNG, VP, GROWTH, PARACHUTE INTERVIEWED BY SHELLEY KOHAN, ASSOCIATE PROFESSOR, FASHION INSTITUTE OF TECHNOLOGY

05:00

PM

DANNY TAING, JENNA TANENBAUM, GABE KENNEDY, SARAH MORET + NINA AGHADJANIAN

FIRESIDE

Conversion Rate Optimization

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FIRESIDE

VALENTINE

DANNY TAING, FOUNDER & CEO, BOKKSU; JENNA TANENBAUM, HEAD OF GROWTH MARKETING, WHO GIVES A CRAP; GABE KENNEDY, CO-FOUNDER, PLANT PEOPLE; SARAH MORET, CO-FOUNDER AND CEO, CURIE INTERVIEWED BY NINA AGHADJANIAN, EDITOR, UNCOVER LA

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GROW. LA

18 OCT

FALL

2023

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18 OCT

2023

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