
LINE UP

2023
LA FALL

2023



Our speakers and discussion hosts have been there, done that. They are here to share their experiences in creating multimillion-dollar online brands, explaining exactly how they got there. From revenue scaling and tech stack building to hiring and capital raising, we’ll cover a lot in one day. And we know how valuable your time is - that’s why we only hand pick retail leaders and tech providers with inspiring stories and important, practical lessons.
GROW. LA
17 OCT
FALL
2023
The next generation of retail conferences
17 OCT 2023
8 AM
6 PM
TIME
TOPIC
SESSION
SPEAKERS
08:00
AM
Registration & check-in ✅
WELCOME
WELCOME
Join us bright and early @ Valentine + Grass Room, 616 East 4th St, Los Angeles, CA 90013 🌿 Take advantage of a FREE Lyft ride or park in our private GROW parking lot 🚗 Then pick up your badge at the door using your QR code and matching ID 🆔
08:00
AM
BREAKFAST 🍲
SOCIAL
Kickstart your conference day with a delightful spread of continental delicacies! 🥐 Savor the flavors of freshly baked pastries and sip on a specialty ELECTRIC ESPRESSO coffee. We'll make sure you're energized and ready to start your morning 🍇☕️🍞
SOCIAL
EXHIBIT HALL
08:55
AM
Welcome // morning kick-off with Nick Shackelford 👐
WELCOME
Nick Shackelford, Partner, BRĒZ
WELCOME
Nick is the go-to-guy when it comes to paid ads. He's one of the smartest performance marketers and brand builders out there, and today he brings all of his experience to the morning of GROW LA FALL 2023.
09:00
AM
Retail Goldmine: What I wish I would have learned before a national rollout 🏬 🌟
OMNICHANNEL
Sarah Moret, Founder & CEO, Curie + Jeremy Thurswell, Co-founder, Kitsch
OMNICHANNEL
MAIN STAGE
Jeremy Thurswell and Sarah Moret have both experienced what a major roll out can do to a brand in both a good and bad way. We sit down with them to talk about what went right and what went wrong as they think about their business expansions from online to offline and how it impacts nationwide demand. From Localizing Marketing Campaigns to building strong partnerships and driving sell through. Nothing is off limits.
09:25
AM
TikTok Shop is now open for business 👐
INFLUENCER
TikTok & Retail client
INFLUENCER
MAIN STAGE
According to a recent Bloomberg report, TikTok is offering to subsidize discounts of as much as 50% to get sellers to take part in its Black Friday program, which will run from Oct. 27 through Nov. 30.
“TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country - and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app,” the company said in an announcement.
The shopping feature includes a product showcase, where users can browse product tiles, read reviews and purchase directly from a favorite brand’s profile. There is also an affiliate program, where creators and merchants connect via “commission-based product marketing opportunities” that let creators “monetize their creativity” by sharing products in short videos and livestreams.
09:45
AM
Boosting AOV and increasing LTV: Leveraging subscription touchpoints 🤔
RETENTION + LOYALTY
Martin Ye, CMO, O Positiv + Harteg Singh, Director, Merchant Experience & GTM, Recharge
RETENTION + LOYALTY
Learn how to boost retention and extend LTV at the time when your brand needs it the most. O Positiv has led the way in increasing LTV through subscription and we will dive deep into how they are extending their customer's LTV while increasing their AOV, as well as cutting-edge data and analytics techniques that will take your recurring subscription revenue to the next level (despite a difficult macro environment)
10:05
AM
How apparel and footwear brands are converting more customers and driving loyalty with AI 🤖
AI + FUTURE
NJ Falk, Managing Partner, Athletic Propulsion Labs + William Adler, CEO, True Fit
AI + FUTURE
MAIN STAGE
The number one barrier to digital conversion for fashion brands of all sizes is fit hesitation. True Fit's CEO, Bill Adler, joins NJ Falk, Managing Partner at Athletic Propulsion Labs (APL) to discuss how leveraging the Fashion Genome’s AI for fit personalization helped APL step up their ecommerce experience, bringing confidence and trust to digital shoppers. NJ will share insights on how focusing on fit helped APL to convert more customers to the styles they love, reducing returns, driving loyalty, growing revenue & LTV.
10:25
AM
AM BREAK ☕
SOCIAL
SOCIAL
Ready for a quick pause? Our morning break is more than just a breather - it's a curated experience designed to recharge your mind! ☕️ Sip on ELECTRIC ESPRESSO coffee, choose from a selection of gourmet snacks provided by Uncapped, and mingle with founders, marketers & growth people in a vibrant setting. It's the perfect moment to refocus, network or simply relax. 🍪🥤🌟🤝
10:25
AM
TECH TABLES - Choose a small group discussion 🙋🏻⚙️
ONLINE PRODUCT
TABLE 1: Katie Ouaknine, Owner, Badgley Mischka + Finbarr Taylor, CTO, Shogun + Nick Raushenbush, CEO, Shogun - How AI is shaping optimization: Navigating the digital runway with Bagdley Mischka
TABLE 2: Bryan Mahoney, Co-Founder & CEO, Chord + Retail client - The roadmap to AI success: Leveraging unified data
TABLE 3: Anand Kishore, CEO, Aspire + Retail client - Unlocking the power of positive influence: Find creators, manage campaigns, create ads & drive revenue all in one place
TABLE 4: Piotr Pisarz, Founder & CEO, Uncapped - How to finance your working capital as a high growth business
TABLE 5: Ben Pashman, CRO, Blotout + Ben Yahalom, President, True Classic - How True Classic is future-proofing it's first-party data strategy for a cookieless world
ONLINE PRODUCT
OUTDOOR
Five tables, five deep-dive discussions. Discuss key approaches and technologies that help the fastest-growing retailers solve their most pressing challenges.
11:05
AM
Ad Spend influences everything, even in-store demand 🧐
PAID ADS
Selom Agbitor, Co-founder, Mad Rabbit + Kevin Gould, Co-founder & CEO, Glamnetic
PAID ADS
Both Glamnetic and Mad Rabbit have found huge success going direct to consumers with Meta, Google and Amazon. Now as they find success in Walmart, Sephora, Target and Ulta, their founders share what impact can be felt when the budgets are turned up - or turned down.
11:30
AM
The Power of Long-Term Partnerships ❤️
BRAND BUILDING
John Estrada, Co-Founder & CEO, RiseWell & Brook Shepard, CEO, Mason Interactive
BRAND BUILDING
11:50
AM
SMS marketing: Crack the code to engaging your customers without being a buzzkill 💬
EMAIL + SMS
Jimmy Kim, Co-founder & CEO, Sendlane
EMAIL + SMS
MAIN STAGE
Mobile marketing can be a powerful tool for reaching and engaging with your customers, but it's more important than ever to strike a balance between being informative and being sent to the Spam box. In this session, we'll explore best practices for mobile marketing, including how to personalize your messages, segment your audience, and optimize your timing and frequency. We'll also discuss how to avoid common pitfalls, such as over-messaging and irrelevant content, and how to measure the success of your mobile marketing efforts. Come join us to learn how to create effective and engaging mobile marketing campaigns without the spam!
12:20
PM
The roadmap to AI success: Leveraging unified data 🤖
AI + FUTURE
Bryan Mahoney, Co-founder & CEO, Chord
AI + FUTURE
MAIN STAGE
How can AI streamline decision-making and fuel your large language models?In this session, you'll step into the future to discover the pivotal role of data unification in AI projects. Learn how to break down silos and harness the power of unified data to drive innovation, improve customer experiences, and achieve higher LTV and a lower CAC. Join us for insights into the transformative potential of unified data in the AI landscape.
12:30
PM
LUNCH ☕
SOCIAL
SOCIAL
Hey everyone, lunch is about to be epic! 🥪🥗 Dive into some seriously tasty bites, from local faves to global goodies. Plus, it's the perfect time to chat, vibe and make a few new conference buddies. Let's eat, drink and have a blast! 🍕🍔🎉😄
12:30
PM
LUNCH & LEARN | Choose a small group discussion 🙋🏻⚙️
BRAND BUILDING
TABLE 1: Vyra Scher, Founder, LECHERY - Unlocking entrepreneurial brilliance: The power of personal identity and diversity
TABLE 2: Casey Greulich, Head of Consumer Insights, MeUndies - Building a community of feedback
TABLE 3: Shray Joshi, Head of Digital and Strategy, Wilde Brands - Omnichannel performance through offline and online strategies
TABLE 4: Sharon Pak, Co-Founder, INH Hair - Organic marketing with influencers that drive conversation and revenue
TABLE 5: Selom Agbitor, Co-founder, Mad Rabbit + Kevin Gould, Co-founder & CEO, Glamnetic - Ad Spend influences everything, even in-store demand
BRAND BUILDING
OUTDOOR
Five tables, five deep-dive discussions during lunch. Discuss key approaches and technologies that help the fastest-growing retailers solve their most pressing challenges.
01:40
PM
Welcome back // afternoon kick-off with Nick Shackelford 👋
WELCOME
Nick Shackelford, Partner, BRĒZ
WELCOME
Nick is the go-to-guy when it comes to paid ads. He's one of the smartest performance marketers and brand builders out there, and today he brings all of his experience to the morning of GROW LA FALL 2023.
01:45
PM
Establishing brand awareness in 2024 🤓
BRAND BUILDING
Doug Schneider, COO, Heart & Soil + David Ghiyam, Co-founder, Mary Ruth Organics + Alex Taylor, Co-founder, Perelel
BRAND BUILDING
How loyalty to a community drives millions in revenue. From die-hard fans to culture development. Mary Ruth Organics, Heart & Soil and Perelel have been curating a loyal fanbase for years. Here's how they plan to do it come 2024 and beyond.
02:05
PM
Turn one time browsers into customers for life with shopping experiences that captivate and convert 🤩
RETENTION + LOYALTY
Liam Millward, Co-founder & CEO, Instant
RETENTION + LOYALTY
In this exclusive talks you'll learn how to drive revenue 3x faster, personalize like a pro, engage customers for life, elevate your checkout UX and set the tone for growth
02:15
PM
The Key to Doing More With Less: AI Strategies for Retail Marketers
RETENTION + LOYALTY
Genelle Kuntz, VP, Marketing, Bloomreach & Anjelica Rehl, Email Marketing Manager, Living Spaces Furniture
RETENTION + LOYALTY
Even with tighter budgets and less headcount, marketers are under increasing pressure to deliver even greater results. In this session, discover how AI can supercharge your strategies, offering the speed, scale, and personalization you need to achieve more growth -- without sacrificing profitability. From the AI already available to you today, to the generative AI that will offer new possibilities tomorrow, learn how to build strategies that unlock the limitless potential of AI-powered marketing!
02:35
PM
Tracking profitability the right way 💰
FUNDING + SCALING
Ben Yahalom, President, True Classic + Eden Amirav, Co-founder & CEO, BeProfit
FUNDING + SCALING
MAIN STAGE
In this talk, True Classic explain how to track all your “ins” and “outs” in one place and identify your profit drivers & pitfalls at a glance.
02:55
PM
PM BREAK ☕
SOCIAL
SOCIAL
Guess what? Afternoon break's coming up! 🎉 Time to grab a quick snack, stretch those legs and start a new conversation. Whether you're craving coffee or just some fresh LA air, this is your time to recharge and dive back in feeling fresh. Let's make the most of it! ☕🍪🤘😎
03:25
PM
Profitability: How to Leverage Other Channels for DTC Success
MOBILE
Curtis Ulrich, Director, eCommerce, Aviator Nation + Reed Thompson, Sales Director/Brand Partnerships, Aviator Nation + JJ Workman, VP, Marketing, Tapcart + Neal Goyal, Team Lead, Tapcart
MOBILE
MAIN STAGE
This session outlines everything you need to build a mobile shopping app with ease. Reach and engage your community in real-time (No ifs, ands, or algorithms) via cost-free unlimited push notifications. And make data-driven decisions to increase conversions and reliably surge traffic.
03:45
PM
How to get ROI on influencer marketing 🤑
FIRESIDE
Anand Kishore, CEO, Aspire
FIRESIDE
With the influencer marketing industry becoming increasingly saturated and lacking authenticity, obtaining a return on investment is becoming more challenging by the day. In this session, we'll dive into the latest ways to identify, vet and work with influencers to achieve measurable results on a daily basis. You'll learn how to measure the true impact of your influencer campaigns on your revenue and how to optimize your efforts for maximum ROI. We'll also discuss how to build strong relationships with influencers, and leverage their content to drive sales and engagement. Don’t miss this one!
04:05
PM
Earn more without spending more: How to increase revenue during economic uncertainty
UX + UI
Briony Kennedy, Founder + CEO, Adorn Cosmetics & Liam Millward, Co-Founder & CEO, Instant
UX + UI
MAIN STAGE
Discover practical strategies and innovations to grow your revenue without increasing your marketing spend. We will delve into the importance of digital experience and provide insights to help you drive more conversions, resulting in higher retention and revenue. Join us to learn how to emerge stronger than ever during economic uncertainty.
04:25
PM
Capitalizing on major brand moments 👜 👒
OPERATIONS
Scott Lloyd, Head of Growth, Savage X Fenty
OPERATIONS
MAIN STAGE
Scott shares his performance marketing & online growth lessons at a $3bn fashion brand 👀 and how he approached the unique opportunity / challenge of having his Founder perform at the Super Bowl half time show, while simultaneously take maternity leave
04:45
PM
HAPPY HOUR PRESENTED BY STYLE ARCADE 🍹
SOCIAL
Let the top shelf (free) liquor flow - including Style Arcade's signature Blood Orange Margarita
SOCIAL
05:30
PM
VIP DINNER TRANSPORT PROVIDED BY ALTO 🚙 🪩
SOCIAL
If you've been invited to CATCH or NOBU for a VIP dinner, now is the time to jump in your luxury Alto ride
SOCIAL
OUTDOOR
Zowie 630pm Catch / Chord 7pm Nobu
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GROW. LA
17 OCT
FALL
2023
The next generation of retail conferences
17 OCT
2023
8 AM
6 PM