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LINE UP

2024

LA  SPRING

2024

Our speakers and discussion hosts have been there, done that. They are here to share their experiences in creating multimillion-dollar online brands, explaining exactly how they got there. From revenue scaling and tech stack building to hiring and capital raising, we’ll cover a lot in one day. And we know how valuable your time is - that’s why we only hand pick retail leaders and tech providers with inspiring stories and important, practical lessons.

GROW LA

05 MAR 

SPRING

2024

The next generation of retail conferences

05 MARCH2024

8 AM
6 PM

TIME

TOPIC

SESSION

SPEAKERS

08:00

AM

Registration & check-in ✅

NETWORKING

NETWORKING

OUTDOOR

Join us bright and early @ Valentine + Grass Room, 616 East 4th St, Los Angeles, CA 90013 🌿 Take advantage of a FREE Lyft ride or park in our private GROW parking lot 🚗 Then pick up your badge at the door using your QR code and matching ID 🆔

08:00

AM

BREAKFAST 🍲

NETWORKING

Kickstart your conference day with a delightful spread of continental delicacies! 🥐 Savor the flavors of freshly baked pastries and sip on a specialty ELECTRIC ESPRESSO coffee. We'll make sure you're energized and ready to start your morning

NETWORKING

EXHIBIT HALL

08:55

AM

Welcome // morning kick-off with Nick Shackelford 👐

NETWORKING

Nick Shackelford, Head of Retention, Brez

NETWORKING

MAIN STAGE

Nick is the go-to-guy when it comes to paid ads. He's one of the smartest performance marketers and brand builders out there, and today he brings all of his experience to the morning of GROW LA FALL 2023.

09:00

AM

Enabling hypergrowth: DTC Strategy and Integrated Marketing 🏬 🌟

BRAND BUILDING

Clinton Suh, Head of eCommerce - Americas, On Running

BRAND BUILDING

MAIN STAGE

Embark on the Path to Hypergrowth: Unveiling the Secrets of Direct-to-Consumer Triumph Through Strategic DTC Approaches and Integrated Marketing. Explore the dynamic world of modern commerce, where success hinges on a strategic fusion of innovative DTC strategies and seamlessly integrated marketing methodologies. Join us to discover how this holistic approach propels businesses forward, fostering brand visibility, engaging customers, and unlocking the potential for hypergrowth in the fiercely competitive DTC landscape

09:25

AM

Designing for conversion with Dollar Shave Club & Nik Sharma

RETENTION + LOYALTY

Ranil Wiratunga, Chief Digital Officer & Global GM of DTC, Dollar Shave Club, Nik Sharma, CEO, Sharma Brands + Arthur Root, CEO, Nostra

RETENTION + LOYALTY

MAIN STAGE

Are your marketing campaigns getting the reach you want, but not the conversions you’re expecting? Getting in front of customers is only half the battle – having a best-in-class online store is the other puzzle piece. In these small group discussions, high-growth DTC brands explain how they convert high reach into high purchase. We’ll cover the marketing funnel in-depth to help you figure out where (and why) you’re seeing a drop-off in customers. So, going forward, you can start designing for actual conversions. Bring a big notepad for this one!

09:45

AM

How to harness subscriptions for recurring revenue growth

RETENTION + LOYALTY

Dennis Bernstein, VP of Lifecycle Marketing and Retention, Fatty15 + Paul Hughes, Senior Customer Success Manager, Recharge

RETENTION + LOYALTY

MAIN STAGE

Leverage subscriptions to transform your business despite economic challenges and how to increase lifetime value & customer engagement.

10:05

AM

Unlock your new revenue channel: Customer service

AI + FUTURE

Breanna Moreno, VP of Customer Experience at True Classic + Maja Schaefer, CEO & Co-Founder at Zowie

AI + FUTURE

MAIN STAGE

When ecommerce leader True Classic chose Zowie as their customer service automation partner, they found an AI-powered solution that boosted efficiency, elevated the customer experience, and even generated sales. In under a year, True Classic brought in $3M in support-driven revenue. And their success could be yours. Join True Classic’s VP of CX, Breanna Moreno, and Zowie CEO Maja Schaefer, as they share the potential rewards of infusing customer service into your sales channel.

10:25

AM

AM BREAK ☕

NETWORKING

NETWORKING

EXHIBIT HALL

Ready for a quick pause? Our morning break is more than just a breather - it's a curated experience designed to recharge your mind! ☕️ Sip on ELECTRIC ESPRESSO coffee, choose from a selection of gourmet snacks provided by Uncapped, and mingle with founders, marketers & growth people in a vibrant setting. It's the perfect moment to refocus, network or simply relax. 🍪🥤🌟🤝

10:30

AM

TECH TABLES - Choose a small group discussion 🙋🏻⚙️

10:30

AM

Unlocking a new full-funnel growth channel with direct mail

EMAIL + SMS

TABLE 1: Michael Epstein, Co-CEO, PostPilot

EMAIL + SMS

Join Michael Epstein, co-founder and CEO of PostPilot, the leading direct mail platform for DTC brands as they discuss how top brands like Dr. Squatch, Hexclad, Jones Road and thousands more are profitably acquiring new customers and boosting LTV with direct mail. Learn best practices for each stage of the funnel, how to quickly and easily launch high performing campaigns, how to measure and optimize performance, and how to scale a direct mail program.

10:30

AM

6 Ways to Grow Your SMS List Faster in 2024

EMAIL + SMS

TABLE 2: Kyle Turadek, Director, Growth, BYLT Basics, Alex Beller, Co-Founder & President, Postscript + Mike Manheimer, CMO, Postscript

EMAIL + SMS

Postscript President Alex Beller, CMO, Mike Manheimer and Kyle Turadek, Director of Growth at BYLT Basics, share 6 key underutilized strategies that can more than triple your SMS list in the coming year.

10:30

AM

Turn Customer Feedback into Revenue

DATA + ANALYTICS

TABLE 3: Ryan Millner, Co-founder + CEO, Unwrap.ai

DATA + ANALYTICS

Your customers are telling you what they want in NPS/CSAT surveys, through support channels, and on socials. In fact, you receive an overwhelming amount of customer feedback, but you can't harness its value because it's simply too much data. In this session, our hosts will guide you through how advancements in natural language processing (NLP) have made extracting actionable insights from qualitative feedback possible. They'll show you how to turn this data into a powerful tool for your brand to prevent churn, discover upsell opportunities, and ensure your customers feel heard.

10:30

AM

How Benefit Cosmetics grew ARR from Google Business Profile using Supermetrics

BRAND BUILDING

TABLE 4: Rebecca Friedberg, Director, Marketing Analytics & Insights, Benefit Cosmetics + Zach Bricker, Lead Solution Engineer, US, Supermetrics

BRAND BUILDING

Today's marketers need to be data savvy and make data-backed decisions. With over 100 connectors to your marketing data sources, Supermetrics understands it can be hard to see where the opportunities for new revenue are. Learn from Rebecca Friedberg, Director of Analytics at Benefit Cosmetics, and Zach Bricker, Lead Solution Engineer, US, at Supermetrics as they talk through how Benefit Cosmetics used Supermetrics' marketing analytics to monetize Google Business Profiles.

10:30

AM

Scaling Beyond DTC: Leveraging a Single Fulfillment Partner for B2B Growth

BRAND BUILDING

TABLE 5: Hector Omoigui, Senior Manager, Operations, Reel + Courtney Mohl, VP, Marketing, Flowspace

BRAND BUILDING

OUTDOOR

Reel Paper, a sustainable paper company offering eco-friendly toilet paper and paper towels, experienced a surge in demand during the pandemic. However, their traditional 3PL struggled to keep up with the increased volume, leading to late and incorrect shipments, and a lack of transparency in the fulfillment process. Learn how Hector Omoigui, Senior Solutions Manager at Reel, sought a fulfillment partner who could not only handle scalability into retail but could also improve visibility into every order in order to reduce "Where is my order?" inquiries. Hector will deep dive into how moving inventory closest to their end consumer, having streamlined order management on one platform, and having a partner with expertise on how to connect DTC storefronts, marketplaces, and retail partners like Target, Gelson’s, Erewhon, and Harris Teeter helped them scale in the US.

11:15

AM

Creators, community, carts: Shopping made simple on TikTok shop 🛒

OMNICHANNEL

Kyle Turadek, Director, Growth, BYLT Basics

OMNICHANNEL

MAIN STAGE

Did you know 92% of users on TikTok take action after watching a video? With over 1 billion active users on the app, that’s a lot of potential business to tap into. Our discussion hosts will walk you through everything you need to know about TikTok ads, metrics, and best practices - from finding your audience, exploring niche groups, understanding ad spend based on algorithms, and other burning questions - to help you see more conversions right away. Don’t miss out on a hungry, engaged audience because you skipped this talk!

11:35

AM

Community Building

RETENTION + LOYALTY

Senior retail executive TBD

RETENTION + LOYALTY

MAIN STAGE

Businesses with a mission can ask more of their consumers. Whether that means spending a little more on a product that’s made sustainably and fair or engaging in positive reviews to show they support a “good” company, community building is an important part of scaling your business. In this panel, our experts explain the difference between “audience” and “community" - allowing you to connect your brand with authentic causes and goals that draw people in.

11:55

AM

The Essential Media Measurement & Attribution Stack For 2024

EMAIL + SMS

Hans Harris, Director of Growth, Brumate

EMAIL + SMS

MAIN STAGE

Ready to unravel the secrets of 2024's marketing game? Join us in this exclusive session where we spill the beans on the hottest media measurement tools. We'll chat about real-life stories, so you can nail attribution like a pro. Get cozy with data-driven decision-making and sneak peeks into what's cooking in predictive analytics. We've got the lowdown on streamlined operations and insider tips on emerging trends shaping the future of marketing and e-commerce. Don't miss the party – it's where the cool cats of retail will be!

12:15

PM

Funding

FUNDING + SCALING

Senior retail executive TBD

FUNDING + SCALING

If you’re on the path to scale, you’ve most likely identified your place in the market, your key audience, and key equity partners. But how can you turn your funding goals into reality, especially in the current economic environment? Learn from those who have already been there, done that during our funding classrooms and workshops.

12:35

PM

LUNCH sponsored by Rivo ☕ + Kiosk meet / greet

NETWORKING

NETWORKING

OUTDOOR

Hey everyone, lunch is about to be epic! 🥪🥗 Dive into some seriously tasty bites, from local faves to global goodies. Plus, it's the perfect time to chat, vibe and make a few new conference buddies. Let's eat, drink and have a blast! 🍕🍔🎉😄

12:45

PM

LUNCH & LEARN | Choose a small group discussion 🙋🏻⚙️

12:45

PM

Redefining Loyalty: Unveiling Strategies Beyond Discounts for Lasting Customer Relationships

UX + UI

TABLE 1: Matias Marquez, CEO, ethos

UX + UI

Join Matias Marquez, CEO of ethos, in an exclusive session at GROW. Discover the art of customer retention, where Matias delves into the evolution of loyalty programs and challenges the conventional belief that discounts are the key. Learn how prioritizing customer satisfaction can be a profitable strategy, and gain insights into crafting loyalty programs that not only keep your customers coming back but also leave them smiling. Explore the nuances of building enduring customer relationships in the dynamic landscape of e-commerce and retail. This session promises practical takeaways to enhance their brand's customer retention strategies.

12:45

PM

Grow Your Performance Marketing Returns by 30% and Spend Less While Doing It

FUNDING + SCALING

TABLE 2: Russ Hannig, VP, Growth, Gabb Wireless +Matt Butler, CEO & Co-Founder, Bonsai

FUNDING + SCALING

Want to Know How to Leverage Your First-Party Data for Maximum ROI? Join our session co-hosted by Gabb wireless and Bonsai Data Solutions, where we'll unveil how to use 1P data to measure and generate incremental revenue impact, boost your ROI and activate your most valuable customers. Learn from our success story and take away key strategies for transforming your marketing approach using 1P measurement and algorithms.

12:45

PM

Profit-focused Growth in Ecommerce

FUNDING + SCALING

TABLE 3: Eden Amirav, CEO, BeProfit

FUNDING + SCALING

OUTDOOR

Join Eden Amirav, CEO at BeProfit, in the crucial discussion on the emerging shift from revenue to profit-focused eCommerce tracking and growth. Eden will discuss how business performance looks different through the lens of profit, how optimization efforts wisely shift, and a business's strengths often change when considering profitability. Learn about all the profit-focused eCommerce metrics you should be focusing on in 2024.

01:30

PM

BRAND TABLES - Choose a small group discussion

BRAND BUILDING

TABLE 1: Russell Fry, Director of Ecommerce, Erewhon
TABLE 2: Francesca Mileo, Marketing Director, BaubleBar

BRAND BUILDING

MAIN STAGE

TABLE 1: Organic Marketing Tactics

Whether you're a viral buzz-worthy brand or a bootstrapped startup, the same fundamentals need to be applied for growth, without having to pay to play. Russell Fry will dive into methods that many companies overlook, and that I've instilled at Erewhon.

TABLE 2: Community Building

Businesses with a mission can ask more of their consumers. Whether that means spending a little more on a product that’s made sustainably and fair or engaging in positive reviews to show they support a “good” company, community building is an important part of scaling your business. In this panel, our experts explain the difference between “audience” and “community" - allowing you to connect your brand with authentic causes and goals that draw people in.

02:00

PM

Welcome back // afternoon kick-off with Hitha Herzog 👋

WELCOME

WELCOME

MAIN STAGE

02:05

PM

Matter for discussion

Senior retail executive TBD

MAIN STAGE

Matter for discussion

02:30

PM

How True Classic Used Convergent TV to Unlock Growth

BRAND BUILDING

Paige Decker, SVP, Marketing, True Classic +
Alex Visoky, Client Strategy Lead, Tatari

BRAND BUILDING

MAIN STAGE

Unlock the secrets to DTC growth with Tatari and True Classic. Whether you’re an experienced TV advertiser or a novice to the channel, this session will cover actionable takeaways for brands of all sizes and stages interested in launching a TV campaign. From strategies like leveraging convergent TV (linear TV, streaming TV, and online video) to drive full-funnel performance to when and how to use brand vs. DR-focused commercials, this session is a goldmine of insights for DTC marketers aiming to get a real competitive edge. Comment end

02:55

PM

How Ranavat makes every website visitor count

DATA + ANALYTICS

Michelle Ranavat, Founder, Ranavat + Allison Kelly, Chief Revenue Officer, Digioh

DATA + ANALYTICS

MAIN STAGE

Join us to hear the story of how Ranavat has 3x'd their Shopify store's conversion rates with guided selling.

03:15

PM

Winning hearts and minds in E-commerce: Key CX strategies to drive authentic engagement, shared values, and brand loyalty

RETENTION + LOYALTY

Michael Ludwig, Head of Customer Experience, Hexclad + Jess Cervellon, Head of Growth and Advocacy, Kustomer

RETENTION + LOYALTY

MAIN STAGE

Join us for this live session led by Jess Cervellon of Kustomer, aimed at revolutionizing customer experience in the digital marketplace. This engaging talk focuses on cutting-edge strategies for fostering genuine customer engagement, mirroring shared values, and building lasting brand loyalty. Gather expert insights on personalizing the customer journey, leveraging technology for deeper understanding, and creating a community around your brand. Designed for business leaders and CX professionals, this session offers actionable advice on enhancing customer satisfaction and loyalty through empathy, personalization, and a strong commitment to customer values, promising a transformative approach to e-commerce engagement.

03:55

PM

Building brand loyalty and credibility

BRAND BUILDING

Patrick Buchanan, SVP, Marketing, Lulus

BRAND BUILDING

MAIN STAGE

Immerse yourself in this insightful session as we explore the essential components and proven methodologies for cultivating enduring brand loyalty and establishing unwavering credibility. From crafting authentic brand narratives to fostering customer trust through consistent experiences, this discussion will unveil the key strategies that resonate with today's discerning consumers. Join us to gain actionable insights, discover successful case studies, and empower your brand to not only attract but retain a loyal customer base. Elevate your brand's standing and credibility in the competitive marketplace with the knowledge shared in this illuminating session

04:20

PM

Happy hour presented by QuickBox

NETWORKING

Let the (free) liquor flow!

NETWORKING

EXHIBIT HALL


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GROW. LA

5 MAR

SPRING

2024

The next generation of retail conferences

05 MARCH

2024

8 AM
6 PM

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