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2024

LA  SPRING

2024

Our speakers and discussion hosts have been there, done that. They are here to share their experiences in creating multimillion-dollar online brands, explaining exactly how they got there. From revenue scaling and tech stack building to hiring and capital raising, we’ll cover a lot in one day. And we know how valuable your time is - that’s why we only hand pick retail leaders and tech providers with inspiring stories and important, practical lessons.

GROW LA

05 MAR 

SPRING

2024

The next generation of retail conferences

05 MARCH2024

8 AM
6 PM

TIME

TOPIC

SESSION

SPEAKERS

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

09:05

AM

Enabling hypergrowth: DTC Strategy and Integrated Marketing 🌟

BRAND BUILDING

Clinton Suh, Head of eCommerce - Americas, On Running

BRAND BUILDING

MAIN STAGE

Explore the dynamic world of modern commerce, where success hinges on a strategic fusion of innovative DTC strategies and seamlessly integrated marketing methodologies. Join us to discover how this holistic approach propels businesses forward, fostering brand visibility, engaging customers, and unlocking the potential for hypergrowth in the fiercely competitive DTC landscape.

Explore the dynamic world of modern commerce, where success hinges on a strategic fusion of innovative DTC strategies and seamlessly integrated marketing methodologies. Join us to discover how this holistic approach propels businesses forward, fostering brand visibility, engaging customers, and unlocking the potential for hypergrowth in the fiercely competitive DTC landscape.

09:25

AM

Designing for conversion with Dollar Shave Club & Nik Sharma 🚀

DATA + ANALYTICS

Ranil Wiratunga, Chief Digital Officer & Global GM of DTC, Dollar Shave Club + Nik Sharma, CEO, Sharma Brands + Arthur Root, CEO, Nostra

DATA + ANALYTICS

MAIN STAGE

Are your marketing campaigns getting the reach you want, but not the conversions you’re expecting? Getting in front of customers is only half the battle – having a best-in-class online store is the other puzzle piece. In these small group discussions, high-growth DTC brands explain how they convert high reach into high purchase. We’ll cover the marketing funnel in-depth to help you figure out where (and why) you’re seeing a drop-off in customers. So, going forward, you can start designing for actual conversions. Bring a big notepad for this one!

Are your marketing campaigns getting the reach you want, but not the conversions you’re expecting? Getting in front of customers is only half the battle – having a best-in-class online store is the other puzzle piece. In these small group discussions, high-growth DTC brands explain how they convert high reach into high purchase. We’ll cover the marketing funnel in-depth to help you figure out where (and why) you’re seeing a drop-off in customers. So, going forward, you can start designing for actual conversions. Bring a big notepad for this one!

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:05

AM

Unlock your new revenue channel: Customer service 🙋

CUSTOMER SERVICE

Breanna Moreno, VP, Customer Experience, True Classic + Maja Schaefer, CEO & Co-Founder, Zowie

CUSTOMER SERVICE

MAIN STAGE

When ecommerce leader True Classic chose Zowie as their customer service automation partner, they found an AI-powered solution that boosted efficiency, elevated the customer experience, and even generated sales. In under a year, True Classic brought in $3M in support-driven revenue. And their success could be yours. Join True Classic’s VP of CX, Breanna Moreno, and Zowie CEO Maja Schaefer, as they share the potential rewards of infusing customer service into your sales channel.

When eCommerce leader True Classic chose Zowie as their customer service automation partner, they found an AI-powered solution that boosted efficiency, elevated the customer experience, and even generated sales. In under a year, True Classic brought in $3M in support-driven revenue. And their success could be yours. Join True Classic’s VP of CX, Breanna Moreno, and Zowie CEO Maja Schaefer, as they share the potential rewards of infusing customer service into your sales channel.

10:25

AM

Better shopping: DTC brands and the mobile app advantage 📲

MOBILE

Hans Harris, Director, Growth, Brumate + Kyle Turadek, Director, Growth, BYLT + Claire Miller, eCommerce Manager, Princess Polly + JJ Workman, VP, Marketing, Tapcart

MOBILE

MAIN STAGE

What happens when a brand adds a mobile app to their DTC go-to-market strategy, and how do they know when they're ready? Tapcart will moderate this discussion with DTC giants Princess Polly, BruMate, and BYLT as they share their experience, what they've learned, and how they're applying that to ambitious plans in 2024

What happens when a brand adds a mobile app to their DTC go-to-market strategy, and how do they know when they're ready? Tapcart will moderate this discussion with DTC giants Princess Polly, BruMate, and BYLT as they share their experience, what they've learned, and how they're applying that to ambitious plans in 2024

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:50

AM

TECH TABLES - Choose a small group discussion ⚙️

EMAIL + SMS

EMAIL + SMS

ROUNDTABLES

10:50

AM

TABLE 1: Unlocking a new full-funnel growth channel with direct mail 📬

DIRECT MAIL

Michael Epstein, Co-CEO, PostPilot

DIRECT MAIL

ROUNDTABLES

Join Michael Epstein, Co-founder & CEO at PostPilot, the leading direct mail platform for DTC brands as they discuss how top brands like Dr. Squatch, Hexclad, Jones Road and thousands more are profitably acquiring new customers and boosting LTV with direct mail. Learn best practices for each stage of the funnel, how to quickly and easily launch high performing campaigns, how to measure and optimize performance, and how to scale a direct mail program.

Join Michael Epstein, Co-founder & CEO at PostPilot, the leading direct mail platform for DTC brands as they discuss how top brands like Dr. Squatch, Hexclad, Jones Road and thousands more are profitably acquiring new customers and boosting LTV with direct mail. Learn best practices for each stage of the funnel, how to quickly and easily launch high performing campaigns, how to measure and optimize performance, and how to scale a direct mail program.

10:50

AM

TABLE 2: Six ways to grow your SMS list faster in 2024 📱

EMAIL + SMS

Kyle Turadek, Director, Growth, BYLT + Alex Beller, Co-founder & President, Postscript + Mike Manheimer, CMO, Postscript

EMAIL + SMS

ROUNDTABLES

PostPilot & BYLT share 6 key underutilized strategies that can more than triple your SMS list in the coming year.

PostPilot & BYLT share 6 key underutilized strategies that can more than triple your SMS list in the coming year.

10:50

AM

TABLE 3: Turn Customer feedback into revenue 🤑

RETENTION + LOYALTY

Ryan Millner, Co-founder + CEO, Unwrap.ai

RETENTION + LOYALTY

ROUNDTABLES

Your customers are telling you what they want in NPS/CSAT surveys, through support channels, and on socials. In fact, you receive an overwhelming amount of customer feedback, but you can't harness its value because it's simply too much data. In this session, our hosts will guide you through how advancements in natural language processing (NLP) have made extracting actionable insights from qualitative feedback possible. They'll show you how to turn this data into a powerful tool for your brand to prevent churn, discover upsell opportunities, and ensure your customers feel heard.

Your customers are telling you what they want in NPS/CSAT surveys, through support channels, and on socials. In fact, you receive an overwhelming amount of customer feedback, but you can't harness its value because it's simply too much data. In this session, our hosts will guide you through how advancements in natural language processing (NLP) have made extracting actionable insights from qualitative feedback possible. They'll show you how to turn this data into a powerful tool for your brand to prevent churn, discover upsell opportunities, and ensure your customers feel heard.

10:50

AM

TABLE 4: How Benefit Cosmetics grew ARR from Google Business Profile using Supermetrics 🤯

DATA + ANALYTICS

Rebecca Friedberg, Director, Marketing Analytics & Insights, Benefit Cosmetics + Zach Bricker, Lead Solution Engineer, US, Supermetrics

DATA + ANALYTICS

ROUNDTABLES

Today's marketers need to be data savvy and make data-backed decisions. With over 100 connectors to your marketing data sources, Supermetrics understands it can be hard to see where the opportunities for new revenue are. Learn from Rebecca Friedberg, Director of Analytics at Benefit Cosmetics, and Zach Bricker, Lead Solution Engineer, US, at Supermetrics as they talk through how Benefit Cosmetics used Supermetrics' marketing analytics to monetize Google Business Profiles.

Today's marketers need to be data savvy and make data-backed decisions. With over 100 connectors to your marketing data sources, Supermetrics understands it can be hard to see where the opportunities for new revenue are. Learn from Rebecca Friedberg, Director of Analytics at Benefit Cosmetics, and Zach Bricker, Lead Solution Engineer, US, at Supermetrics as they talk through how Benefit Cosmetics used Supermetrics' marketing analytics to monetize Google Business Profiles.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

11:35

AM

Welcome back w/ Nick Shackelford, Head of Retention, Brez 👋

WELCOME

Nick Shackelford, Head of Retention, Brez

WELCOME

MAIN STAGE

Nick is the go-to-guy when it comes to paid ads. He's one of the smartest performance marketers and brand builders out there, and today he brings all of his experience to the morning of GROW LA.

Nick is the go-to-guy when it comes to paid ads. He's one of the smartest performance marketers and brand builders out there, and today he brings all of his experience to the morning of GROW LA.

11:40

AM

TikTok advertising unleashed: A deep dive into strategies, metrics, and conversions for business growth 🕺🏿

TIKTOK

Michael Gorodetskiy, Director, Growth Marketing, Fabletics

TIKTOK

MAIN STAGE

Did you know 92% of users on TikTok take action after watching a video? With over 1 billion active users on the app, that’s a lot of potential business to tap into. Our discussion hosts will walk you through everything you need to know about TikTok ads, metrics, and best practices - from finding your audience, exploring niche groups, understanding ad spend based on algorithms, and other burning questions - to help you see more conversions right away. Don’t miss out on a hungry, engaged audience because you skipped this workshop!

Did you know 92% of users on TikTok take action after watching a video? With over 1 billion active users on the app, that’s a lot of potential business to tap into. Our discussion hosts will walk you through everything you need to know about TikTok ads, metrics, and best practices - from finding your audience, exploring niche groups, understanding ad spend based on algorithms, and other burning questions - to help you see more conversions right away. Don’t miss out on a hungry, engaged audience because you skipped this workshop!

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

12:20

PM

Building a category with APL Founders Adam & Ryan Goldston 👟

Adam Goldston + Ryan Goldston, Co-founders, Athletic Propulsion Labs

MAIN STAGE

Adam and Ryan explain how they built out their own luxury performance category over the past 15 years through digital, physical, and social

Adam and Ryan explain how they built out their own luxury performance category over the past 15 years through digital, physical, and social

01:10

PM

LUNCH & LEARN / TECH TABLES
Choose a small group discussion 🙋🏻⚙️

EMAIL + SMS

EMAIL + SMS

ROUNDTABLES

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

02:00

PM

BRAND TABLES - Choose a small group discussion ⚙️

BRAND BUILDING

TABLE 1: Russell Fry, Director, eCommerce, Erewhon

BRAND BUILDING

MAIN STAGE

Whether you're a viral buzz-worthy brand or a bootstrapped startup, the same fundamentals need to be applied for growth, without having to pay to play. Russell Fry will dive into methods that many companies overlook, and that I've instilled at Erewhon.

Whether you're a viral buzz-worthy brand or a bootstrapped startup, the same fundamentals need to be applied for growth, without having to pay to play. Russell Fry will dive into methods that many companies overlook, and that I've instilled at Erewhon.

02:00

PM

TABLE 2: What is the difference between an audience and a community? 🧐

BRAND BUILDING

Francesca Mileo, Marketing Director, BaubleBar

BRAND BUILDING

ROUNDTABLES

Businesses with a mission can ask more of their consumers. Whether that means spending a little more on a product that’s made sustainably and fair or engaging in positive reviews to show they support a “good” company, community building is an important part of scaling your business. In this panel, our experts explain the difference between “audience” and “community" - allowing you to connect your brand with authentic causes and goals that draw people in.

Businesses with a mission can ask more of their consumers. Whether that means spending a little more on a product that’s made sustainably and fair or engaging in positive reviews to show they support a “good” company, community building is an important part of scaling your business. In this panel, our experts explain the difference between “audience” and “community" - allowing you to connect your brand with authentic causes and goals that draw people in.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

02:55

PM

How Ranavat makes every website visitor count 💄

DATA + ANALYTICS

Michelle Ranavat, Founder, Ranavat + Allison Kelly, Chief Revenue Officer, Digioh

DATA + ANALYTICS

MAIN STAGE

Join us to hear the story of how Ranavat has 3x'd their Shopify store's conversion rates with guided selling.

Join us to hear the story of how Ranavat has 3x'd their Shopify store's conversion rates with guided selling.

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

03:35

PM

The essential media measurement & attribution stack for 2024 🥞

Hans Harris, Director, Growth, Brumate

MAIN STAGE

Delve into the cutting-edge world of marketing analytics with our session on 'The Essential Media Measurement & Attribution Stack for 2024.' Explore the latest tools and strategies driving successful marketing campaigns, and gain insights into how top brands navigate the evolving landscape of media measurement and attribution in the dynamic year ahead

Delve into the cutting-edge world of marketing analytics with our session on 'The Essential Media Measurement & Attribution Stack for 2024.' Explore the latest tools and strategies driving successful marketing campaigns, and gain insights into how top brands navigate the evolving landscape of media measurement and attribution in the dynamic year ahead

10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

04:10

PM

Happy hour presented by QuickBox 🍻

NETWORKING

Let the (free) liquor flow!

NETWORKING

EXHIBIT HALL


10:10

AM

GREG

ASHTON

WELCOME

How to grow a loyal customer base by moving away from big tech platforms and third-party data

WELCOME

VALENTINE ROOM

NADIA BOUJARWAH, CO-FOUNDER & CEO, DIA & CO INTERVIEWED BY NORA ALI, CO-HOST, BUSINESS CASUAL BY MORNING BREW

Building the most trusted brand for every day health. Claire Morillo, GM at Ritual, will chat building a vision-driven brand and the secret to accomplishing it – from product innovation and improvements to building an unstoppable community.

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GROW. LA

5 MAR

SPRING

2024

The next generation of retail conferences

05 MARCH

2024

8 AM
6 PM

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