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ChatGPT is a truly transformative retail technology. From machine learning to natural language processing, we'll explore how to use the latest AI tools and plugins to engage customers, build brand loyalty, increase sales - and even perform a full critical analysis of your current campaigns, benchmarked from your closest competitors . With real-world examples and case studies, you'll learn how to create an AI-powered marketing strategy that delivers jaw-dropping results.

Join this dynamic session with Heath Golden, President of Marquee Brands and Jeff Wolpov, SVP, E-commerce at Ryder E-commerce by Whiplash as they reveal proven strategies for achieving brand success. Discover how to generate demand and fuel growth, effectively utilize content to drive product sales, expand your brand's reach across categories for a comprehensive omnichannel strategy, and implement profitable brand marketing techniques.

Are your video ads not scaling as expected? In this session, we'll dive into actionable strategies for optimizing your video ads and overcoming scaling challenges. You will learn how to fine-tune targeting and budget to drive engagement and boost conversions. We'll discuss the latest trends and technologies in video advertising, and provide practical insights for achieving success. Join us to unlock the full potential of your video ads and take your advertising campaigns to the next level.

In a candid, back-and-forth conversation with the CEO of TULA Beauty, Anand Kishore, CEO at Aspire, discusses this revolution behind influencer performance marketing

Five tables, Five deep-dive discussions. Discuss key approaches and technologies that help the fastest-growing retailers solve their most pressing challenges. TABLE 1: Cut through the Noise with Segmentation and Personalization with Tiffany Corpuz, Sr. Director, eCommerce, Farmacy Beauty & Patrick Lew, Sr. Manager, Product Marketing, Attentive
TABLE 2: Unlocking the Power of Amazon: How Any Brand Can Scale Their Business in 2023 and Beyond with Darren Saul, CEO, VENDO & Nicolas Martinez, SVP, Marketing, VENDO
TABLE3: Innovating to retain and engage Gen Z with Denia Ebersole, Co-founder & COO, Catch TABLE 4: Sustainable Shopping Experiences: Fostering Loyalty Through Transparency & Climate Action with Dane Baker, Co-founder & CEO, EcoCart
TABLE 5: Katie Hudson, Content Director, UrbanStems & Amanda Elam, Chief Marketing Officer, Bloomreach - Revolutionizing Retail Marketing with AI: A Deep Dive on Crafting a Winning Strategy

Join us for this in depth look into CAC in 2023, where we'll explore the latest tried-and-tested strategies and tactics that help reduce it significantly. You'll learn about optimizing your marketing spend, leveraging the highest-quality data to improve targeting and implementing brand new retention strategies.

In this session, we will explore the secrets to building a high-quality and conversion-optimized email list. Discover the most effective strategies based on industry-leading insights and best practices. We'll cover topics such as creating compelling lead magnets, optimizing opt-in forms for maximum conversions, implementing targeted segmentation techniques, leveraging the power of automation, and employing data-driven email marketing tactics. Join us to unlock the potential of your email list and supercharge your conversion rates. Don't miss out on this opportunity to level up your email marketing game!

Leverage subscriptions to transform your business during economic challenges and how to increase lifetime value & customer engagement

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Four tables, four deep-dive discussions. Discuss key approaches and technologies that help the fastest-growing retailers solve their most pressing challenges. TABLE 1:David Baker, Chief Digital Officer, Beekman 1802 - Unveiling the Beauty of Beekman1802: My Skin Biome and the Future of AR in Beauty
TABLE 2: Andy Hunter, Founder & CEO, Bookshop.org - Building a Thriving Community: Strategies for DTC Brands to Engage Outside of Social Media
TABLE 3: Quynh Dang, VP, Brand Marketing, Nanit - Establishing Trust and Authority: Strategies for Building Credibility
TABLE 4: Jason Ojalvo, CEO, Tushy - "Let's Go There!" Taboo-breaking products and boundary-pushing marketing

Three tables, three deep-dive discussions. Discuss key approaches and technologies that help the fastest-growing retailers solve their most pressing challenges

Join our expert panelists as they uncover the secrets of TikTok marketing triumphs and setbacks. Learn how to leverage team-created content, harness audience feedback, and scale what works. Discover the art of deciding when to tweak your creative approach while staying true to your brand. Join Dovas Zakas, General Manager of Every Plate at HelloFresh and Brian Hashemi, CMO at Uncommon Goods as they unlock the key to success in the ever-evolving world of TikTok marketing.

Join Tamecca Seril, CEO at FOLKUS and Carrie Wilkie, SVP of Standards & Technology at GS1 US in an exhilarating session that explores the art of storytelling for consumers. Drawing inspiration from cutting-edge technology, Tamecca will share insightful strategies on building trust and forging authentic connections with consumers. Discover how to craft compelling narratives that resonate and leave a lasting impact. Don't miss this opportunity to learn from Tamecca's expertise and unlock the secrets to captivating storytelling that drives meaningful engagement and brand loyalty. Get ready to elevate your consumer relationships to new heights!

The founder of a brand is more than just a figurehead - they play a critical role in content marketing. In this session, we'll explore the unique perspective and value that a founder can bring to a brand's content strategy, from creating compelling brand stories to connecting with audiences on a personal level. We'll discuss the importance of authenticity, transparency, and brand values in content marketing, and how a founder can embody and communicate these elements effectively. With practical tips and real-world examples, you'll leave with a better understanding of how to leverage the founder's role for successful content marketing. Let's dive in and unleash the power of the founder!

Dive into the synergies between streaming TV and click-based digital advertising and uncover the untapped power of streaming TV as a performance-driven medium. NBCU has led the transformation of TV advertising by building out performance capabilities to access different audiences for marketers, proving out both brand metrics as well as true business outcomes. Lemonade, NBCU and Tinuiti will discuss the strategies, innovations, and tactics behind leveraging streaming TV as a measurable & accountable channel. It’s more critical than ever to discover how data-driven optimizations, precise targeting, and advanced analytics are reshaping the streaming TV landscape that delivers tangible ROI.

Seven tables, seven deep-dive discussions. Discuss key approaches and technologies that help the fastest-growing retailers solve their most pressing challenges.
TABLE 1: Liam Patterson, CEO, Bidnamic - Navigating the Google Search Journey: Roundtable Discussion on Reducing Bounce Rates and Enhancing Conversion in Ecommerce
TABLE 2: TABLE 2:Sophie Brown, Omni Strategy Specialist, VENDO & Nicolas Martinez, SVP, Marketing, VENDO & Darren Saul, CEO, VENDO - Closing the Gap: Bridging Online and In-Store Conversions with Omnichannel Strategies
TABLE 3:ChannelEngine - Jordi Vermeer, VP of Revenue, ChannelEngine - Thriving in the Shifting Tides: Navigating the Volatile Global Economy and Reinventing Marketing Strategies
TABLE 4: Ali Leier, AVP Community, Monica Vinader & Paul Archer, Founder & CEO, Duel - From Viral Sensation to Sustainable Success: Building a sustainable social commerce machine for your Ambassadors, Affiliates and Creators with Monica Vinader
TABLE 5: Caroline Levere, Founder & COO, Grapevine AI & Nick Shah, Founder & CEO, Grapevine AI - Your Branded Content Isn’t Enough: The Top Proven Strategies on Harnessing Third-Party Content to Unlock Scale and Efficiency
TABLE 6: Agueda Trujillo, Head of Marketing, Waterdrop - Cutting Through the Clutter: Establishing Brand Awareness in 2023
TABLE 7: aron Spivak, Co-founder, Hush Blankets - The power of building community through storytelling

Explore how a CTV strategy is key for DTC retailers to reach new audiences and drive action

Join Teju Prabhakar, CEO of Share Local Media, and Deniz Melen, Sr. Growth Manager at Knix, in this power-packed session on direct mail marketing for ecommerce businesses. Discover how to leverage the offline channel to drive growth, increase customer engagement, and boost revenue. Gain insights into effective strategies, personalized targeting, and creative execution. Uncover the untapped potential of direct mail and unlock new opportunities for your ecommerce business. Don't miss out on this valuable session led by our experts!

Embark on a transformative journey with Clinton Suh, the visionary Head of Ecommerce at On. Unlock the secrets to crafting a Seamless Omnichannel Customer Experience that bridges the gap between online enchantment and offline bliss. Delve into innovative strategies, tech-driven integration, and captivating storytelling. Gain wisdom from real-world tales of triumph and learn how to shape customer journeys that transcend expectations. Get ready to ignite your business growth and conquer the realm of customer satisfaction