top of page

1 in 4 Gen Z shoppers use card-linked offers for specific products



The PYMNTS Intelligence report, conducted in partnership with Banyan, explores consumer preferences and behaviors related to loyalty and rewards programs.


Surveying over 2000 US consumers, the study found that Gen Z and millennials lead in adopting product-specific card-linked offers, with 23% and 22%, respectively, having used such programs. These findings suggest that personalized card-linked offers, driven by item-level data, have the potential to boost store card usage and engage younger shoppers more effectively, providing valuable insights for brands aiming to tailor incentives to specific consumer segments.


Read the full story here.

Comments


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

Apr

2024

New Google Shopping features aim to improve experience

0

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

1

VIEWS

Apr

2024

How AI aims to help brands write ads tailored to its user base

42

VIEWS

Mar

2024

Lululemon shares plunge 16%

14

VIEWS

Mar

2024

Liquid Death closes round valuing company at $1.4B

23

VIEWS

Mar

2024

1 in 4 Gen Z shoppers use card-linked offers for specific products

14

VIEWS

bottom of page