top of page

1 in 4 Gen Z shoppers use card-linked offers for specific products



The PYMNTS Intelligence report, conducted in partnership with Banyan, explores consumer preferences and behaviors related to loyalty and rewards programs.


Surveying over 2000 US consumers, the study found that Gen Z and millennials lead in adopting product-specific card-linked offers, with 23% and 22%, respectively, having used such programs. These findings suggest that personalized card-linked offers, driven by item-level data, have the potential to boost store card usage and engage younger shoppers more effectively, providing valuable insights for brands aiming to tailor incentives to specific consumer segments.


Read the full story here.

Comments


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

Jun

2024

Crocs expands takeback program

77

VIEWS

May

2024

58% of Gen Z shoppers prefer debit cards for online shopping

37

VIEWS

May

2024

Instagram beats TikTok as brands’ main platform for driving conversions.

47

VIEWS

Apr

2024

Brand sites suffer as consumers browse but do not buy

18

VIEWS

Apr

2024

New Google Shopping features aim to improve experience

22

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

230

VIEWS

bottom of page