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80% of shoppers will wait for sustainable shipping

A new study finds that online shoppers care about retailers shipping their order in a sustainable way and will pay more and wait longer for their orders. Some important takeaways include: a) 57% of consumers say sustainable packaging and shipping is important (34%) or very important (23%) when purchasing online b) 76% of shoppers say they would pay an extra 5% for more sustainable shipping c) 69% of consumers say sustainable shipping has influenced their past purchases and d) 77% of shoppers say companies use excessive packaging when shipping products. And finally, while most shoppers say they would wait an extra day for sustainable shipping, few would wait three days. Read the full story here.