Marketer Adam Fishman has created a version of an “Experiment Doc” in every company he's worked at over the last 15 years, and now he's sharing everything. He spills the beans (tea?) on why you need a way to document growth experiments in the first place, then provides a template that delves into The Why, The Plan, The Results and The Checklist.
The argument for doing this is simple, “Great experiment docs act as a wonderful educational tool around concepts that may not be familiar to many on the team. And the value of consistency in the approach that an experiment template brings is huge.” There's so much value in this template that it's difficult to summarize in a few sentences - check it out in its entirety here.