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Deodorant brand Curie lands in 4300 Walmart stores




Congratulations to the Curie team who just launched its products in 4300 Walmart stores and on the retailer’s website nationwide. How did they get there? Sarah Moret launched Curie in 2018 (in the same year we started GROW!) and saw sales of $125k that first year.


By 2020, sales increased to $700k. The company raised a total of $1 million between two friends and family rounds in 2018 and 2020 as the brand continued to grow. Curie was on a path to increase revenue to $2 million in 2021 prior to an appearance and subsequent deal on “Shark Tank.” Following that publicity, Curie saw $250k in sales in three days (double the revenue the company had during its entire first year in business).


Shark Tank helped transform the business into a profitable brand with 900% year-over-year sales growth and revenue of $10m. Today, the brand does 90% of its business DTC but the company is looking to have at least half of their business come from Walmart. Curie products are also found at other retailers including Nordstrom, Anthropologie, Soulcycle, Equinox and a number of small fitness studios.


Read the full article here.


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