As a TV advertiser, are you flabbergasted that you don’t have more say over where your ads are running and what content they’re running against? Digital ad targeting and contextual data has gotten savvier over the years. But the fact still stands that CTV buyers often lack visibility into which network, program or distribution channel where their ads are served. This article puts forward that if the sell side opened up to more programmatic data, it would light up the inventory with stronger CPMs and interest from buyers, because attribution would be better. The overall message? Programmatic is not a budget, it's a tactic.
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