top of page

Instagram beats TikTok as brands’ main platform for driving conversions.

According to a recent survey conducted by Glossy and Modern Retail, IG continues to hold the top spot for brands looking to maximize their marketing investment; despite the rise of TikTok as a platform capable of generating viral product sales, IG still reigns supreme in terms of branding and driving conversions. 69% of respondents identified IG as the best social channel for branding, whilst TikTok trails behind at 15%. IG commands over 75% of overall marketing spend while TikTok takes just 25%. And that latter figure will likely drop over the coming months, in the face of TikTok's proposed US ban. Read the full story here.


Comentarios


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

May

2024

58% of Gen Z shoppers prefer debit cards for online shopping

4

VIEWS

May

2024

Instagram beats TikTok as brands’ main platform for driving conversions.

20

VIEWS

Apr

2024

Brand sites suffer as consumers browse but do not buy

12

VIEWS

Apr

2024

New Google Shopping features aim to improve experience

12

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

51

VIEWS

Apr

2024

How AI aims to help brands write ads tailored to its user base

44

VIEWS

bottom of page