Some media buyers are seeing hefty ad credit offers as the social media giant courts advertisers back following Apple's privacy changes, according to AdAge.
Meta has been dishing out a slew of ad incentives recently, including on its shopping ads, where it’s been making a big push for ad revenue, and a new iteration of its “reach and frequency” campaigns, as it courts back advertisers. Some advertisers said the social media giant has been ramping up these offers - or “coupons” - as performance capabilities start to improve following Apple’s iOS privacy changes.
And these incentives, ranging between $40,000 - $200,000, are actually working. Clients are spending about 20% to 30% more of their overall digital ad spend on Meta this year than they had in 2022 as they see performance start to improve, the platform reports.
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