top of page

Meta offers up to $200k in ad credits to boost shopping campaigns


Some media buyers are seeing hefty ad credit offers as the social media giant courts advertisers back following Apple's privacy changes, according to AdAge.


Meta has been dishing out a slew of ad incentives recently, including on its shopping ads, where it’s been making a big push for ad revenue, and a new iteration of its “reach and frequency” campaigns, as it courts back advertisers. Some advertisers said the social media giant has been ramping up these offers - or “coupons” - as performance capabilities start to improve following Apple’s iOS privacy changes.


And these incentives, ranging between $40,000 - $200,000, are actually working. Clients are spending about 20% to 30% more of their overall digital ad spend on Meta this year than they had in 2022 as they see performance start to improve, the platform reports.


Read the full article here (paywalled).

SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2023 Grow. Proudly created with Editor X

Recents posts

Nov

2023

The next hot Gen-Z ad channel? Free mobile phone networks

41

VIEWS

Nov

2023

Amazon crowdsources friends’ product recommendations

52

VIEWS

Nov

2023

What do primetime TV ads cost in Fall '23?

46

VIEWS

Oct

2023

Google rolls out it's latest AI ad product 

15

VIEWS

Sept

2023

Shopify Audiences adds integrations with Snap, TikTok and Criteo 

22

VIEWS

Sept

2023

TikTok takes on Amazon and Walmart with Holiday Discounts

23

VIEWS

bottom of page