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Shopify Audiences adds integrations with Snap, TikTok and Criteo 


Shopify just added a bunch of new integrations with major advertising platforms; the partnerships expand the reach and efficiency of Shopify Plus merchants, allowing you to "target customers more effectively using your preferred ad networks", according to the platform. These integrations join an existing lineup of channel partners such as Meta, Google and Pinterest.


Shopify Audiences also introduced a benchmarking functionality that enables merchants to compare the performance of their ad campaigns to similar businesses. Basically, the insights can improve data-driven decision-making, allowing marketers to optimize ad performance. And the new features join a tool that is being "continuously fine-tuned with new features and updates to enhance customer acquisition and ROAS", the company's blog post says.


Shopify Audiences has reduced CAC by up to 50% via its algorithms that analyze data and optimize ad campaigns. And, as more businesses join the platform, a positive feedback loop is created “Since launching Shopify Audiences last year, our algorithms have only gotten smarter and more effective thanks to the collective power of our merchants,” says Shopify 's VP of Advertising. “We’ve long said that commerce is not a zero-sum game. Together, the independent merchants on Shopify help each other win."


Read the full article here.

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