While the rise of omnichannel retail has led countless brands to invest in in-person real estate and social commerce has driven investments in social media, some founders contend that retailers should focus on sharpening their own websites to increase conversion, customer loyalty and lifetime customer value, according to Inc. So what should you be thinking about?
First, improved product information - embed video reviews of customers onto your landing page. Second, smarter search functionality - For example, AI can now attribute more accurate, customer-centric keywords to products, at scale. It can also also accommodate customer searches that may be more subjective or nebulous, such as trends like "quiet luxury". Rounding out the 'Top 5' list is better personalization, more engaging digital interfaces and targeted conversion tactics.
See the full details of each here.