top of page

TikTok launches automated Smart Performance Campaigns


TikTok advertising is getting smarter than ever. Their new Smart Performance Campaign uses machine learning to reach a business’ target audience at a lower cost than before. It's a very hands-off process - marketers just need to select a marketing objective, budget, country and creative assets to begin - and the algorithm does the rest. Of course, it’s impossible to know what the results might be unless you experiment with it, but TikTok does note that, in early testing, app promotion campaigns using this process have outperformed manually set up campaigns. The full story is here.

Comments


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

May

2024

58% of Gen Z shoppers prefer debit cards for online shopping

4

VIEWS

May

2024

Instagram beats TikTok as brands’ main platform for driving conversions.

20

VIEWS

Apr

2024

Brand sites suffer as consumers browse but do not buy

12

VIEWS

Apr

2024

New Google Shopping features aim to improve experience

12

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

51

VIEWS

Apr

2024

How AI aims to help brands write ads tailored to its user base

44

VIEWS

bottom of page