TikTok advertising is getting smarter than ever. Their new Smart Performance Campaign uses machine learning to reach a business’ target audience at a lower cost than before. It's a very hands-off process - marketers just need to select a marketing objective, budget, country and creative assets to begin - and the algorithm does the rest. Of course, it’s impossible to know what the results might be unless you experiment with it, but TikTok does note that, in early testing, app promotion campaigns using this process have outperformed manually set up campaigns. The full story is here.
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