TikTok is improving user search and discovery with "Tako", an intelligent AI chatbot. According to TechCrunch, Tako will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons for likes, comments and bookmarks. When tapped, users can ask Tako various questions about the video using natural language queries or discover new content by asking for recommendations. What does this mean for marketers? Well, TikTok's primary intention here is to keep users engaged within the platform for much longer periods; with Tako's help, users will obtain answers to their queries, delve deeper into TikTok's vast video archive and naturally discover more personalized content / products. Read the full story here.
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