top of page

Unraveling Threads


New data from Similarweb reveals that the number of daily active users on Threads dropped from 49 million to 23.6 million over the course of a week (July 7-14). Total daily minutes of use also fell from 21 minutes to just six minutes. So, does the platform have staying power? According to RetailTouchPoints contributors “Threads’ dopamine hit needs to be the immediacy of relevant information: both objective information to catch us up and subjective opinion-based information from people we want to hear from. When something happens, the instinctual response has to be ‘I have to check Threads.’ Threads can’t become that quickly: they must convince every relevant influencer to migrate from Twitter and spend time there; they need to build a feature set and algorithm so it’s stickier; and they need to ensure it’s a cleaner, safer place than other platforms. That’s the only way it has staying power.” And what does Threads mean for online brands? "Before jumping in, marketers (should) dip their toe through social listening. Brands should be mindful of joining Threads’ fray simply because it’s the done thing right now. Conversation for the sake of it, especially where brands are concerned, is easily seen for what it is: cheap talk. Once you get more of a sense of what Threads will be used for, you can start to form a strategy around using it to your advantage.”

Comments


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

Jun

2024

Crocs expands takeback program

77

VIEWS

May

2024

58% of Gen Z shoppers prefer debit cards for online shopping

37

VIEWS

May

2024

Instagram beats TikTok as brands’ main platform for driving conversions.

47

VIEWS

Apr

2024

Brand sites suffer as consumers browse but do not buy

18

VIEWS

Apr

2024

New Google Shopping features aim to improve experience

22

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

230

VIEWS

bottom of page