top of page

Why Skims is heading to Europe


The Kim Kardashian-founded brand has opened a pop-up shop in the UK (it's on my street in London! - Ed) and plans on several permanent locations in Europe over the next few years.


The pop-up will also turn into a permanent shop-in-shop at Selfridges, after a redesign, another step in Skims’s plan to expand its physical footprint. While the plans may sound ambitious, they’re rooted in the brand’s growing popularity among consumers over the past few years, most recently reflected in Lyst’s Q1 hottest brands and products index. The label was among the top 20 hottest brands of the quarter, which also included Prada, Miu Miu, and Moncler.


Read the full article here

Commentaires


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

Jun

2024

Crocs expands takeback program

77

VIEWS

May

2024

58% of Gen Z shoppers prefer debit cards for online shopping

37

VIEWS

May

2024

Instagram beats TikTok as brands’ main platform for driving conversions.

47

VIEWS

Apr

2024

Brand sites suffer as consumers browse but do not buy

18

VIEWS

Apr

2024

New Google Shopping features aim to improve experience

22

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

230

VIEWS

bottom of page