Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop. Selling features include in-feed videos, livestreams and a product showcase tab on their profile page. TikTok has been quietly rolling out Shop across several markets, with some brands already testing Shop in the US as well as in the UK and Southeast Asia. Read the full story here
