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GROW is an established platform of online retail brands, technology providers, investors, agencies & eCommerce stakeholders. In 2018, 15 direct-to-consumer founders started sharing advice in a Slack group. Since then, 60,000 people have joined our network. 
Through our headline conference series, 1-1 meetings, VIP dinners, monthly events & a hugely popular weekly newsletter, GROW members learn about what’s next in eCommerce.
GROW NY
SEP 25-26, 2025
CLAIM TICKET + $500

WHERE
RETAIL
HAPPENS

The conference for eCommerce operators

APPLY TO ATTEND
WATCH TRAILER

WHY GROW?

Most retail conferences miss the mark - overwhelming networking, generic content and pushy vendors. GROW is built differently. Here’s how we make it actually worth your time:

ITS INTENTIONAL.

GROW delivers a thoughtfully curated experience - limited vendor presence, and high-impact content from the brands you want to learn from. You hear directly from leaders at major brands like Vuori, Good American, Glossier & Ritual - and walk away with real lessons to apply immediately.

ITS APPLICABLE.

Being surrounded by brands at a similar stage - or just ahead of you - means every session hits home. And everyone you meet is relevant: C-suite, operators, decision-makers & real peers who understand what you’re working on. You always leave GROW with a real "to-do" list & strategies you can put to work immediately.

ITS REAL.

The conversations at GROW go deeper than surface-level intros or elevator pitches. There’s plenty of time to connect with other brand leaders & tech providers in a way that feels natural - not forced. You walk away with fresh perspective & trusted connections that you can lean on long after the conference - for feedback, ideas, support and real growth.

AN
UNMISSABLE
EVENT

GROW NY

SEP 25-26, 2025

Join 800+ eCommerce leaders for 2-days of learning, networking & real conversations.

EXPERT SPEAKERS

Hear from proven leaders across online growth, retention, CX, operations & much more - sharing what’s actually working (and not working) at today’s best brands.

LEARN.

PURPOSEFUL, HIGH-IMPACT NETWORKING

Meet senior operators from brands like yours. With hundreds of hand-picked-attendees & curated experiences built for real conversations, GROW makes it easier - and faster - than ever to build meaningful connections that last.

1-1 MEETINGS

Thoughtfully matched, 1-1 meetings that directly connect you with relevant solution providers. No random pitches or pushy sales tactics. Just short intros with the right people, tailored to your current tech stack priorities.

CONNECT.

EXPERT SPEAKERS

Our interactive, small-group sessions cover topics like paid ads, attribution, retention, post-purchase experience, conversion optimization, and AI-driven workflows. Expect fresh perspectives & practical takeaways

EXHIBIT HALL

Our reimagined exhibit space brings you face-to-face with the top SaaS tools & agencies in the space - recommended by our attendees.
Hear their current client success stories & build relationships that go beyond the sales pitch.

EXPERIENCE.

WHERE  RETAIL MEETS FUN

Often imitated, never matched - GROW has been known for its high-energy atmosphere and the most fun retail conference experience since 2019. Enjoy our legendary pre-parties, afterparties, and open bar, all paired with great food and even better conversation.

HAVE  FUN.

CLAIM TICKET + $500

A+++
NETWORKING

At GROW, networking is always natural and meaningful - free from awkward handshakes or forced small talk. Everyone here is approachable, knowledgeable, and ready to engage - that's a guarantee.

BY COMPANY

BY REVENUE

BY TITLE

BY VERTICAL

23
%
Enterprise Retailers
52
%
Mid-Market Brands
22
%
Tech Providers, Venture Capitalists & Agencies
23
%
Media & Other eCommerce Professionals
14
%
>$100M Revenue
19
%
$50M-$100M Revenue
37
%
$20M-$50M Revenue
30
%
$10M-$20M Revenue
32
%
C-suite (CEO / CMO / COO / CTO)
15
%
SVP / VP
18
%
Head of Growth / Marketing / eCommerce / Digital Channels / Data / Analytics
35
%
Sr. Director / Director / Manager
30
%
Apparel & Accessories
37
%
Furniture & Home
28
%
Food & Beverage , Health & Wellness
29
%
Other Verticals

BY COMPANY

23
%
Enterprise Retailers
23
%
Enterprise Retailers
23
%
Enterprise Retailers
23
%
Enterprise Retailers

BY REVENUE

23
%
Enterprise Retailers
23
%
Enterprise Retailers
23
%
Enterprise Retailers
23
%
Enterprise Retailers

BY TITLE

32
%
C-suite (CEO / CMO / COO / CTO)
15
%
SVP / VP
18
%
Head of Growth / Marketing / eCommerce / Digital Channels / Data / Analytics
35
%
Sr. Director / Director / Manager

BY VERTICAL

30
%
Apparel & Accessories
37
%
Furniture & Home
28
%
Food & Beverage , Health & Wellness
29
%
Other Verticals

MEET YOUR
SPEAKERS

At GROW, networking is always natural and meaningful - free from awkward handshakes or forced small talk. Everyone here is approachable, knowledgeable, and ready to engage - that's a guarantee.

ALEXANDER URUCHURTU

Chief Product & Innovation Officer, Dr. Squatch

As a brand known for bar soap, we knew we needed to be really thoughtful about how and when we would launch body wash (the market is significantly larger). Turns out that most body wash is not real soap, it's synthetic cleanser. Those that are real soap can be runny and harsh on the skin. So we spent over two years developing a thick, natural and real soap body wash that provides all day moisturization and smells amazing. It's the perfect complement to our cold process bar soap, and now it's ready to be shared with the world! So stop being a dirty little boy. Ditch the synthetic cleanser and grab a few bottles of Dr. Squatch Body Wash, for men who prefer natural.

BEN YAHALOM

CEO, True Classic

Ben is a data-driven & human-centric business leader obsessed with exponentially growing companies by developing and implementing innovative strategies. Ben lives by the following core principles:

  • You're the avg. of the 5 people you spend the most time with: build an extraordinary environment & constantly refine.
  • Done is better than perfect: stay biased toward action.
  • Be 1% better today than yesterday: relentlessly make incremental improvements.
  • Education is a lifelong journey: learn something new every day.
  • Giving is a gift: unconditionally give first and great things will follow.

KATIE KITCHENS

Co-Founder, FabFitFun

Acquiring customers in today’s saturated eCommerce landscape is tougher—and more expensive—than ever. From AI-powered targeting and conversion-optimized landing pages to influencer collaborations and untapped paid media tactics, discover how FabFitFun is staying ahead of the competition.

Harry Roth

Director, eCommerce, AS Beauty

Zero party data isn’t just a buzzword in 2025 — it’s the key to building personalized experiences that drive real revenue. In this tactical fireside chat, hear how AS Beauty’s Director of Ecommerce, CRO & Customer Journeys, Harry Roth, uses zero party data to personalize every step of the customer journey — from lead capture and guided selling quizzes to retention marketing and onsite experiences.

Sara Ahmed Holman

CCO, Bobbie

Sara Ahmed HolmanCCO, BobbieSara share how Bobbie is integrating digital strategies with in-store experiences to maximize sales and customer engagement. From leveraging first-party data and AI-driven personalization to optimizing omnichannel checkout and fulfillment, Sara's panel will unpack the tactics that are driving higher conversions both online and in-store.

Brooke Cullison

Director, ECommerce & Media, Liquid I.V.

Direct mail is making a serious comeback — not as a throwback, but as a high-performing growth channel for modern eCommerce brands. In this session, hear how leading marketers are using direct mail to drive acquisition, boost retention, and cut through the noise of saturated digital channels. From creative that converts to segmentation strategies and real-time tracking, Brooke's panel breaks down what it takes to make direct mail measurable, scalable and profitable.

Michelle Carrara

VP, Growth & Analytics, Boll & Branch

DTC brands often concentrate heavily on lower-funnel channels and immediate goals, which makes expanding into brand awareness campaigns a significant challenge. Michelle's session examines Boll & Branch’s strategic use of linear and streaming TV to effectively and efficiently tap into high-visibility inventory - including the critical role of diverse inventory, robust measurement, and dynamic strategy in fostering sustainable growth across various marketing stages.

Matthew Seifert

VP, CRM, Pretty Litter

Loyalty is more than just points - it’s a growth engine. In this session, we’ll break down what today’s most effective loyalty programs actually look like, from reward structures that drive repeat purchases to retention strategies that build long-term brand love. You’ll hear real-world insights on what’s working (and what’s not), how to personalize rewards at scale, and how to align loyalty with LTV, community, and customer experience.

DAVID BAKER

Chief Digital Officer, Beeker 1802

David goes beyond the basics of TikTok Shop to explore what high-performing brands are doing to scale efficiently and sustainably. We’ll dive into data-backed strategies for optimizing SKU selection, leveraging creators as performance channels, and integrating TikTok Shop into your broader eComm and media mix. Hear how seasoned operators are navigating attribution, margin compression, and TikTok’s evolving algorithm.

Kelly Murphy

General Manager, LOLA

Kelly's experience at agencies, startups, and Fortune 500 corporations spans omnichannel business strategy with a focus on DTC and ecommerce; marketing, particularly growth and performance marketing; and digital product. Kelly serves as General Manager at LOLA, a clean feminine care brand disrupting the period care and sexual wellness categories.

APPLY TO ATTEND

MEET YOUR
SPEAKERS

At GROW, networking is always natural and meaningful - free from awkward handshakes or forced small talk. Everyone here is approachable, knowledgeable, and ready to engage - that's a guarantee.

ALEXANDER URUCHURTU

Chief Product & Innovation Officer, Dr. Squatch
Show Profile

As a brand known for bar soap, we knew we needed to be really thoughtful about how and when we would launch body wash (the market is significantly larger). Turns out that most body wash is not real soap, it's synthetic cleanser. Those that are real soap can be runny and harsh on the skin. So we spent over two years developing a thick, natural and real soap body wash that provides all day moisturization and smells amazing. It's the perfect complement to our cold process bar soap, and now it's ready to be shared with the world! So stop being a dirty little boy. Ditch the synthetic cleanser and grab a few bottles of Dr. Squatch Body Wash, for men who prefer natural.

BEN YAHALOM

CEO, True Classic
Show Profile

Ben is a data-driven & human-centric business leader obsessed with exponentially growing companies by developing and implementing innovative strategies. Ben lives by the following core principles:

  • You're the avg. of the 5 people you spend the most time with: build an extraordinary environment & constantly refine.
  • Done is better than perfect: stay biased toward action.
  • Be 1% better today than yesterday: relentlessly make incremental improvements.
  • Education is a lifelong journey: learn something new every day.
  • Giving is a gift: unconditionally give first and great things will follow.

KATIE KITCHENS

Co-Founder, FabFitFun
Show Profile

Acquiring customers in today’s saturated eCommerce landscape is tougher—and more expensive—than ever. From AI-powered targeting and conversion-optimized landing pages to influencer collaborations and untapped paid media tactics, discover how FabFitFun is staying ahead of the competition.

Harry Roth

Director, eCommerce, AS Beauty
Show Profile

Zero party data isn’t just a buzzword in 2025 — it’s the key to building personalized experiences that drive real revenue. In this tactical fireside chat, hear how AS Beauty’s Director of Ecommerce, CRO & Customer Journeys, Harry Roth, uses zero party data to personalize every step of the customer journey — from lead capture and guided selling quizzes to retention marketing and onsite experiences.

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1 / 4
APPLY TO ATTEND

FAN
MAIL

The connections you make at GROW lead to opportunities you didn’t even know were out there. But don’t just take our word for it - here’s what our attendees say:

COMMUNITY.
I discovered GROW 4 years ago & being part of this network has been nothing short of life-changing.
- Andrei Najjar
Head of Marketing, Pressed Juicery
UNMATCHED.
GROW is built different to other conferences; speaker expertise is unmatched, and attendees are deeply committed to learning.
- CASEY GRUELICH
Head of Consumer Insights, MeUndies
GROWTH.
Every meeting provides new insight into tech, tools & innovative programs that can significantly enhance our growth. It’s streamlined and stress-free.
- NATE  BENNER
Director, Growth, NOMATIC
CONNECTION.
The connections I've made have opened doors I never thought possible.
- SARAH THERRIEN
Director, Global Product Marketing Glossier
COMMUNITY.
I discovered GROW 4 years ago & being part of this network has been nothing short of life-changing.
- Andrei Najjar
Head of Marketing, Pressed Juicery
UNMATCHED.
GROW is built different to other conferences; speaker expertise is unmatched, and attendees are deeply committed to learning.
- CASEY GRUELICH
Head of Consumer Insights, MeUndies
GROWTH.
Every meeting provides new insight into tech, tools & innovative programs that can significantly enhance our growth. It’s streamlined and stress-free.
- NATE  BENNER
Director, Growth, NOMATIC
CONNECTION.
The connections I've made have opened doors I never thought possible.
- SARAH THERRIEN
Director, Global Product Marketing Glossier
APPLY TO ATTEND

AGENDA

2 days, 50+ speakers, 70+ sessions. We'll cover:

Scaling & Growth
AI Integration
Loyalty & Retention
Omnichannel
Advanced Email
Supply chain
SMS
Paid Ads
Connected TV
And More!

DAY 1

Driving Growth in the Era of Uncertainty
25
SEPT
open schedule
Close  schedule
09:00 AM

Registration and Check in Breakfast Hosted by Zeta

Breakfast ends at 9:25 PM

‍

The wait is over! Step inside for our first day of powerful insights, game-changing strategies & networking.

MAIN STAGE  (MORNING)
09:05 AM

Morning Kick-Off with Steve Morales, Head of Growth, Kut From the Cloth

Get ready to ignite your day! Join us as we set the tone for an action-packed conference with opening insights, key industry trends and a powerful welcome from our expert host, Steve Morales. Expect energy, inspiration & a roadmap for what’s ahead. Let’s make it happen!

09:10 AM

Customer acquisition tactics in competitive markets: Cutting-edge strategies to lower CAC

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍


Topic Description

09:20 AM

Beyond the Checkout: How True Classic Uses AI & Product Recommendations to Drive Profitable Growth and Maximize LTV moderated by Steve Morales, Head of Growth, Kut from the Kloth

Dhruv Patel, CEO, Aftersell + Ben Yahalom, CEO, True Classic

09:50 AM

How The Cat PJs Drove $50K in Retention Revenue moderated by Steve Morales, Head of Growth, Kut from the Kloth

Daniel Weinbach, President, The Cat's Pajamas + Nate Rosen, Head of Growth & Partnerships, Instant

‍


Topic Description

10:10 PM

How AS Beauty Uses Zero Party Data: Tactics You Can Steal for Better Personalization moderated by Steve Morales, Head of Growth, Kut from the Kloth

Blake Imperl, SVP, Marketing, Digioh + Harry Roth, Director, Ecommerce, AS Beauty

‍


Topic Description

MORNING BREAK
( 10:30 - 11:20 )
Kiosk Meet + Greet | 1:1 Meetings
11:25 AM

Closing the Gap: Bridging Online and In-Store Conversions with Omnichannel Strategies moderated by Todd Gilchrist, Senior Editor, Variety

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍


Topic Description

11:50 AM

Unlocking a new growth channel with direct mail moderated by Steve Morales, Head of Growth, Kut from the Kloth

Michael Epstein, Co-founder + Co-CEO, PostPilot + Brooke Cullison, Director of Ecommerce + Media, Liquid IV

‍


Topic Description

12:10 PM

How Tecovas Blazed a Trail to Growth & Awareness with TV Leading the Way

Megan Smith, Director of Media Strategy, Tecovas + Greg Kalin, Director, Client Development, Tatari

‍


Topic Description

LUNCH + ROUNDTABLES
( 12:30 - 1:50 )
ROUNDTABLES  1
( 12:35 - 1:05 )
TABLE 1

TV Simplified with NBCUniversal: Unlocking Premium Video for Brands of All Sizes

Ben Miller, Vice President, SMB Growth Team, NBCUniversal Advertising & Partnerships

‍


Topic Description

TABLE 2

The Loyalty Program Blueprint for Modern E-commerce Brands

Matthew Seifert, Vice President, CRM, Pretty Litter + Manish Goyal, CEO, Friendbuy + Steve Yang, Director of Customer Success, Friendbuy

‍


Topic Description

TABLE 3

Clicks and Views Enhanced - A new attribution model for modern marketing challenges

Austin Harrison, CEO, Northbeam

‍


Topic Description

TABLE 4

What’s Working Now: Real Talk on Acquisition, Ads, and Tariff Tactics

Ben Yahalom, CEO, True Classic + Nathan Vanschaik, Head of Sales, Aftersell

‍


Topic Description

ROUNDTABLES  2  
(1:10 - 1:40 )
TABLE 5

Building Community: How exciting loyalty programs fuel eCommerce success

MAASAI Ephriam, Co-Founder & President/CEO, Bristol Studio + Jake Fenster, Co-Founder & CFO/COO, Bristol Studio + Matias Marquez, CEO, ethos

‍


Topic Description

TABLE 6

Beyond Search & Social

Dan Lapinski, Head of Product Strategy & Operations, Roku Ads Manager

‍

Topic Description

TABLE 7

Outsmart. Outprice. Outperform: Future-Proofing Shopify Brands with Agentic Pricing

Prem Kiran, Founder & CEO, Hypersonix AI

‍


Topic Description

TABLE 8

E-commerce's new frontier: Democratizing the online selling experience

Arjun Bhargava, Co-Founder & CEO, Rye

‍


Topic Description

MAIN STAGE   (TRACK A)  &  SHOPIFY STAGE  (TRACK B)
MAIN STAGE  (TRACK A)
1:50 PM

Building Brands Through Influence: The Power of E-Commerce Communities moderated by Steve Morales, Head of Growth, Kut from the Kloth

Jim.e.lee, President, CrunchLabs and Mark Rober Youtube Channel + Nicole Harvey, Influencer Marketing & Community Partnerships Lead, Recharge

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:10 PM

Jenna Crane, VP, Marketing, Triple Whale + Daniel Washburn, Director, Ecommerce, Pressed Juicery

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:30 PM

The Revenue You’re Missing: How to Turn Browsers into Buyers Before They Bounce moderated by Steve Morales, Head of Growth, Kut from the Kloth

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍


Topic Description

AFTERNOON BREAK
( 2:50 - 3:25 )
Kiosk Meet + Greet | 1:1 Meetings
3:30 PM

Postscript + Client moderated by Adele Dagher Nasr, Fractional CMO, Select Brands

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

3:50 PM

Capitalizing on Consumer Insights to Nail Product Market Fit moderated by Adele Dagher Nasr, Fractional CMO, Select Brands

Justin Maddahi, CMO, Lumineux + John LeBaron, CRO, Pattern

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

4:10 PM

New Customer Acquisition and the Quest for Incrementality: Navigating a Changing Media Landscape and New Channels moderated by Adele Dagher Nasr, Fractional CMO, Select Brands

Justin Kassan, VP, Media, Fabletics, Dennis Mistrioty, CEO, Co-founder, BATCH  + Mark McMaster, VP, Performance Marketing, Nift

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

SHOPIFY STAGE  (TRACK B)
1:50 PM

Social Commerce Playbook: TikTok Shop, Influencers, and Affiliates moderated by Adham Aljahmi, VP, Growth, Fragrant Jewels

Zohaib Rattu, VP, Growth, Social Snowball

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:10 PM

PDQ moderated by Adham Aljahmi, VP, Growth, Fragrant Jewels

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:30 PM

Content That Converts, Anywhere in the World moderated by Adham Aljahmi, VP, Growth, Fragrant Jewels

Spencer Toomey, Senior Growth Manager, Bylt Basics + Paul Giugeu, Founder, Rework

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

AFTERNOON BREAK
( 2:50 - 3:25 )
Kiosk Meet + Greet | 1:1 Meetings
3:30 PM

Moojo moderated by Elise de Saint Didier, Partner, Chameleon Collective

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

3:50 PM

Blank Rome

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

9:05 PM

Greg Fass, VP, Marketing, Liquid Death in conversation with Elise de Saint Didier, Partner, Chameleon Collective

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

HAPPY HOUR
( 4:30 )
presented by Lunar Solar Group

DAY 2

AI Optimization & The Future of Retail
26
SEPT
open schedule
Close  schedule
09:00 AM

Registration and Check in Breakfast Hosted by Zeta

Breakfast ends asdjalskdj at 9:25 PM

‍

The wait is over! Step inside for our first day of powerful insights, game-changing strategies & networking.

MAIN STAGE  (MORNING)
09:05 AM

Morning Kick-Off with Steve Morales, Head of Growth, Kut From the Cloth

Get ready to ignite your day! Join us as we set the tone for an action-packed conference with opening insights, key industry trends and a powerful welcome from our expert host, Steve Morales. Expect energy, inspiration & a roadmap for what’s ahead. Let’s make it happen!

09:10 AM

Seminar Title

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍


Topic Description

09:20 AM

Beyond the Checkout: How True Classic Uses AI & Product Recommendations to Drive Profitable Growth and Maximize LTV moderated by Steve Morales, Head of Growth, Kut from the Kloth

Dhruv Patel, CEO, Aftersell + Ben Yahalom, CEO, True Classic

09:50 AM

How The Cat PJs Drove $50K in Retention Revenue moderated by Steve Morales, Head of Growth, Kut from the Kloth

Daniel Weinbach, President, The Cat's Pajamas + Nate Rosen, Head of Growth & Partnerships, Instant

‍


Topic Description

10:10 AM

How AS Beauty Uses Zero Party Data: Tactics You Can Steal for Better Personalization moderated by Steve Morales, Head of Growth, Kut from the Kloth

Blake Imperl, SVP, Marketing, Digioh + Harry Roth, Director, Ecommerce, AS Beauty

‍


Topic Description

MORNING BREAK
( 10:30 - 11:20 )
Kiosk Meet + Greet | 1:1 Meetings
11:25 AM

Closing the Gap: Bridging Online and In-Store Conversions with Omnichannel Strategies moderated by Todd Gilchrist, Senior Editor, Variety

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍


Topic Description

11:50 AM

Unlocking a new growth channel with direct mail moderated by Steve Morales, Head of Growth, Kut from the Kloth

Michael Epstein, Co-founder + Co-CEO, PostPilot + Brooke Cullison, Director of Ecommerce + Media, Liquid IV

‍


Topic Description

12:10 PM

How Tecovas Blazed a Trail to Growth & Awareness with TV Leading the Way

Megan Smith, Director of Media Strategy, Tecovas + Greg Kalin, Director, Client Development, Tatari

‍


Topic Description

LUNCH + ROUNDTABLES
( 12:30 - 1:50 )
ROUNDTABLES  1
( 12:35 - 1:05 )
TABLE 1

TV Simplified with NBCUniversal: Unlocking Premium Video for Brands of All Sizes

Ben Miller, Vice President, SMB Growth Team, NBCUniversal Advertising & Partnerships

‍


Topic Description

TABLE 2

The Loyalty Program Blueprint for Modern E-commerce Brands

Matthew Seifert, Vice President, CRM, Pretty Litter + Manish Goyal, CEO, Friendbuy + Steve Yang, Director of Customer Success, Friendbuy

‍


Topic Description

TABLE 3

Clicks and Views Enhanced - A new attribution model for modern marketing challenges

Austin Harrison, CEO, Northbeam

‍


Topic Description

TABLE 4

What’s Working Now: Real Talk on Acquisition, Ads, and Tariff Tactics

Ben Yahalom, CEO, True Classic + Nathan Vanschaik, Head of Sales, Aftersell

‍


Topic Description

ROUNDTABLES  2  
(1:10 - 1:40 )
TABLE 5

Building Community: How exciting loyalty programs fuel eCommerce success

MAASAI Ephriam, Co-Founder & President/CEO, Bristol Studio + Jake Fenster, Co-Founder & CFO/COO, Bristol Studio + Matias Marquez, CEO, ethos

‍


Topic Description

TABLE 6

Beyond Search & Social

Dan Lapinski, Head of Product Strategy & Operations, Roku Ads Manager

‍

Topic Description

TABLE 7

Outsmart. Outprice. Outperform: Future-Proofing Shopify Brands with Agentic Pricing

Prem Kiran, Founder & CEO, Hypersonix AI

‍


Topic Description

TABLE 8

E-commerce's new frontier: Democratizing the online selling experience

Arjun Bhargava, Co-Founder & CEO, Rye

‍


Topic Description

MAIN STAGE   (TRACK A)  &  SHOPIFY STAGE  (TRACK B)
MAIN STAGE  (TRACK A)
1:50 PM

Building Brands Through Influence: The Power of E-Commerce Communities moderated by Steve Morales, Head of Growth, Kut from the Kloth

Jim.e.lee, President, CrunchLabs and Mark Rober Youtube Channel + Nicole Harvey, Influencer Marketing & Community Partnerships Lead, Recharge

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:10 PM

Jenna Crane, VP, Marketing, Triple Whale + Daniel Washburn, Director, Ecommerce, Pressed Juicery

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:30 PM

The Revenue You’re Missing: How to Turn Browsers into Buyers Before They Bounce moderated by Steve Morales, Head of Growth, Kut from the Kloth

Sarah Zurell, CMO, Chinese Laundry + Katie Rosen, Co-founder, FabFitFun - Topic TBD moderated by Steve Morales, Head of Growth, Kut from the Kloth

‍


Topic Description

AFTERNOON BREAK
( 2:50 - 3:25 )
Kiosk Meet + Greet | 1:1 Meetings
3:30 PM

Postscript + Client moderated by Adele Dagher Nasr, Fractional CMO, Select Brands

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

3:50 PM

Capitalizing on Consumer Insights to Nail Product Market Fit moderated by Adele Dagher Nasr, Fractional CMO, Select Brands

Justin Maddahi, CMO, Lumineux + John LeBaron, CRO, Pattern

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Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

4:10 PM

New Customer Acquisition and the Quest for Incrementality: Navigating a Changing Media Landscape and New Channels moderated by Adele Dagher Nasr, Fractional CMO, Select Brands

Justin Kassan, VP, Media, Fabletics, Dennis Mistrioty, CEO, Co-founder, BATCH  + Mark McMaster, VP, Performance Marketing, Nift

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Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

SHOPIFY STAGE  (TRACK B)
1:50 PM

Social Commerce Playbook: TikTok Shop, Influencers, and Affiliates moderated by Adham Aljahmi, VP, Growth, Fragrant Jewels

Zohaib Rattu, VP, Growth, Social Snowball

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Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:10 PM

PDQ moderated by Adham Aljahmi, VP, Growth, Fragrant Jewels

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

2:30 PM

Content That Converts, Anywhere in the World moderated by Adham Aljahmi, VP, Growth, Fragrant Jewels

Spencer Toomey, Senior Growth Manager, Bylt Basics + Paul Giugeu, Founder, Rework

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Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

AFTERNOON BREAK
( 2:50 - 3:25 )
Kiosk Meet + Greet | 1:1 Meetings
3:30 PM

Moojo moderated by Elise de Saint Didier, Partner, Chameleon Collective

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

3:50 PM

Blank Rome

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

09:05 PM

Greg Fass, VP, Marketing, Liquid Death in conversation with Elise de Saint Didier, Partner, Chameleon Collective

Time for a coffee & walk around the exhibit hall! GROW has amazing tools on display all day! And if you’re part of our 1:1 Matchmaking Program, please make your way to the Green Monster sign to take your meetings.

HAPPY HOUR
( 4:30 )
presented by Lunar Solar Group

Bring Your Executive  Team

GROW NY SEP 25 -26 2025

Bring your team and receive:

Bonus cash when you sign with any vendor post-event.
$500 USD for travel.
Exclusive team goodie bags and tons of new connections.
APPLY TO ATTEND

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GROW TV

Welcome to GROW TV - your destination for actionable insights from the leaders shaping modern retail. This channel features full-length session recordings, conference recaps, and sponsor showcases. No fluff - just clear content focused on what’s working now.

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GROW is an established platform of online retail brands, technology providers, investors, agencies & eCommerce stakeholders. In 2018, 15 direct-to-consumer founders started sharing advice in a Slack group. Since then, 60,000 people have joined our network. Through our headline conference series, 1-1 meetings, VIP dinners, monthly events & a hugely popular weekly newsletter, GROW members learn about what’s next in eCommerce.
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