According to the latest research, consumers desert their online carts an average of eight times per month. The phenomenon varies among generations, with millennials and Gen Z exhibiting higher abandonment rates compared to older demographics. While younger shoppers tend to treat online browsing more casually, older consumers make more deliberate purchasing decisions. Product category also plays a role, with clothing and accessories experiencing the highest abandonment rates, while essential items and big-ticket purchases see lower rates.
So how can we address the fundamental issue? Simplify your payment process to enhance the overall customer experience. See how to do it here.
