top of page

Brand sites suffer as consumers browse but do not buy

According to the latest research, consumers desert their online carts an average of eight times per month. The phenomenon varies among generations, with millennials and Gen Z exhibiting higher abandonment rates compared to older demographics. While younger shoppers tend to treat online browsing more casually, older consumers make more deliberate purchasing decisions. Product category also plays a role, with clothing and accessories experiencing the highest abandonment rates, while essential items and big-ticket purchases see lower rates.

So how can we address the fundamental issue? Simplify your payment process to enhance the overall customer experience. See how to do it here.

Comments


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

May

2024

58% of Gen Z shoppers prefer debit cards for online shopping

4

VIEWS

May

2024

Instagram beats TikTok as brands’ main platform for driving conversions.

20

VIEWS

Apr

2024

Brand sites suffer as consumers browse but do not buy

12

VIEWS

Apr

2024

New Google Shopping features aim to improve experience

12

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

51

VIEWS

Apr

2024

How AI aims to help brands write ads tailored to its user base

44

VIEWS

bottom of page