Liquid Death is experiencing a surge in demand for its products, sparking interest from investors. The company recently announced a valuation of $1.4 billion, a significant increase from its previous valuation of $700 million during its last funding round in October 2022. This growth is fueled by strong demand from retailers for Liquid Death's new sparkling water and iced tea flavors set to launch this spring.
Mike Cessario, the founder and CEO of Liquid Death, highlighted the brand's rapid expansion across various beverage categories, positioning it as a leader in water, flavored sparkling water, and iced tea. The company's latest funding round, described as oversubscribed and strategic, reflects its commitment to capitalizing on its momentum.
Liquid Death has been actively diversifying its product offerings beyond its original water line, introducing flavored sparkling water, iced tea, and most recently, Death Dust electrolyte drink mix. The company's aggressive expansion strategy includes plans for an IPO later this year, with Goldman Sachs reportedly enlisted to assist in the process. Additionally, Liquid Death appointed former White Claw executive Stephen Ballard as its chief commercial officer to oversee sales, distribution, and international expansion efforts. Read the full story here.
