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TikTok takes on Amazon and Walmart with Holiday Discounts


According to a recent Bloomberg report, TikTok is offering to subsidize discounts of as much as 50% to get sellers to take part in its Black Friday program, which will run from Oct. 27 through Nov. 30.


“TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country - and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app,” the company said in an announcement.


The shopping feature includes a product showcase, where users can browse product tiles, read reviews and purchase directly from a favorite brand’s profile. There is also an affiliate program, where creators and merchants connect via “commission-based product marketing opportunities” that let creators “monetize their creativity” by sharing products in short videos and livestreams.


Read the full article here


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