GROW NYAGENDA
800 retail leaders. 2 days of eComm lessons, AI tactics & BFCM advice.
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Presented by
70 deep-dive sessions on:
DAY 1
Registration and Check in Breakfast Hosted by Junip
Breakfast ends at 8:50 AM
The wait is over! Step inside for our first day of powerful insights, game-changing strategies & networking.
Morning Kick-Off
Get ready to ignite your day! Join us as we set the tone for an action-packed conference with opening insights, key industry trends and a powerful welcome from our expert host. Expect energy, inspiration & a roadmap for what’s ahead. Let’s make it happen!
The Payment Revolution: How Unified Commerce Tools Are Creating Customer Experiences That Drive Explosive Growth
Your customers are experiencing payment flows so smooth they don't even realize they're buying, while leading retailers build checkout systems that feel more like magic than transactions. The companies winning in today's market have cracked the code on unified payments that work seamlessly across every channel, creating experiences so frictionless that customers actively choose them over competitors purely for the convenience. Payment innovation isn't just about processing transactions anymore—it's about building competitive moats through experiences that customers can't get anywhere else, turning checkout from a necessary step into a brand differentiator that drives loyalty and repeat purchases. You'll walk away with the payment trend insights that reveal exactly what customers expect from modern checkout experiences and how leading brands are exceeding those expectations, the infrastructure innovations that are enabling super-app-level seamless payments across every touchpoint from social media to physical stores, the cross-channel payment capabilities that let customers start purchases anywhere and complete them everywhere without missing a beat, and the strategic priorities that payment leaders are using to build competitive advantages around customer experience. While the industry focuses on reducing friction, breakthrough retailers are using payments to create positive experiences that customers remember, share, and actively seek out again and again.
Staying Profitable in the Face of Change
Margins are shrinking, costs keep climbing, and leadership teams are under more scrutiny than ever. This session digs into how operators are making the hard calls that keep brands alive and growing when conditions are anything but stable. Hear real stories of what’s working—and what’s not—when it comes to pricing pivots, trimming inefficiencies, and doubling down on the bets that actually move the needle. You’ll walk away with operator-tested tactics for protecting profitability, fueling growth, and leading with clarity in today’s volatile environment.
Josh Krepon, President, US DTC & Global Digital, Steve Madden + Dhruv Patel, Chief Product Officer, Aftersell by Rokt
Creativity as Currency: Building Loyalty and Driving Sales in the Social Era
The way people shop has fundamentally changed, with discovery now beginning through a scroll rather than a search. TikTok has become the engine of cultural storytelling, sparking moments that inspire audiences to discover and act, while Shopify ensures those moments seamlessly translate into sales. In this session, leaders from TikTok, Shopify, and a leading brand will share how authentic, creative storytelling builds communities, drives loyalty, and powers growth. From a brand’s first TikTok post to scaling with TikTok Ads and activating TikTok Shop, you’ll see how bold, unconventional content transforms discovery into lasting customer relationships—and how the TikTok-Shopify partnership gives merchants the tools to streamline marketing and unlock new revenue.
Jackie Hall, GTM Lead, Product Partnerships, TikTok + Jessica Williams, Head of Brand & Partnerships, Shopify
Using Zero Party Data: Tactics You Can Steal for Better Personalization
In an era where 71% of consumers expect personalized interactions and 76% feel frustrated when brands fail to deliver them, most companies are still treating digital experiences like a one-to-many broadcast instead of the intimate, tailored journeys customers crave. This intensive session cuts through the complexity surrounding zero party data to reveal why it's the missing link in most marketing funnels today and how brands can start capturing and activating customer preferences immediately, regardless of their current sophistication level. Unlike traditional data collection methods, zero party data—the information customers willingly share through quizzes, surveys, pop-ups, and interactive experiences—belongs entirely to your brand and provides direct insight into pain points, shopping motivations, and lifestyle attributes that fuel genuine personalization at scale. Drawing from real-world case studies and a comprehensive 56-page playbook developed with Klaviyo, attendees will discover how leading brands achieve 3x increases in funnel conversion rates, 25% lifts in average order value, and 20% boosts in email and SMS revenue by implementing strategic zero party data collection across every touchpoint of the customer journey. From list growth and guided selling experiences that transform first-time visitors into engaged prospects, to post-purchase surveys that unlock retention goldmines and cross-channel insights that optimize acquisition spend, this session provides concrete, steal-worthy tactics for activating preference data in email campaigns, on-site personalization, retargeting efforts, and loyalty programs. Whether you're ready to deploy a single strategic question or build comprehensive customer profiles with branching logic surveys, you'll leave with actionable frameworks for creating the kind of memorable, personally-catered experiences that turn casual browsers into devoted brand advocates while driving measurable business growth across all key performance indicators.
Nargiza Dakmak, Director, eCommerce, Bonafide Health + Val Geisler, VP, Customer & Lifecycle Marketing, Digioh
The Holy Trinity of Measurement: How Branch Furniture & Jordan Craig Leveraged Incrementality, MMM and Attribution to Unlock Profitable Growth
Traditional measurement and attribution models no longer account for the modern business, especially ones that spend on multiple ad platforms and sell through multiple channels. Branch Furniture and Jordan Craig have teamed with WorkMagic to cut through the noise by leveraging incrementality testing to calibrate MMM and attribution models. In this session, their leaders will break down what’s worked, what’s failed, and how they’ve turned conflicting insights into clarity. You’ll leave with real-world frameworks and benchmarks you can take back to your team to cut waste, double down on what performs, and finally tie marketing activity to true profitability.
Sib Mahapatra, Co-Founder & Chief Product Officer, Branch Furniture + Robert Varon, Director, Marketing, Jordan Craig + Frank Yang, CEO, Work Magic
Winning the Holidays with TV: Jones Road Beauty’s BFCM & Q4 Strategy
Cody Plofker, CEO at Jones Road Beauty, shares how they use TV to maximize Black Friday and Cyber Monday, drive year-end sales, and set up momentum for the year ahead. You'll learn how Jones Road Beauty approaches creative, testing & measurement on TV, plus how other DTC brands will be investing in BFCM this year, why TV is a high-performing channel during BFCM and Q4, and lessons for brands scaling into TV during peak holiday moments.
Cody Plofker, CEO, Jones Road Beauty + Mauricio Lizarazu, Client Development Team Lead, Tatari
How AI Has Transformed Direct Mail into a Powerful Growth Channel Just in Time for BFCM
Your customers' inboxes are graveyards of ignored promotions, but their physical mailboxes are practically empty—creating a massive opportunity you're probably missing. Smart retailers are using AI to identify exactly which customers will respond to tangible mail, automatically generate nostalgic creative that hits emotional triggers, and send hyper-personalized pieces that feel like gifts instead of ads. You'll walk away with the AI recipient selection algorithm that pinpoints your highest-value customers who are 5x more likely to respond to physical mail than digital outreach, the automated creative variation system that generates hundreds of personalized holiday nostalgia themes tailored to individual customer preferences and purchase history, the exact timing and frequency formulas that maximize response rates while minimizing waste, and the integration strategies that seamlessly connect direct mail responses to your digital ecosystem for complete attribution tracking. While your competitors are fighting for attention in overcrowded digital channels, you'll own the physical space that customers actually notice, touch, and keep—turning forgotten direct mail into your secret conversion weapon that cuts through holiday marketing chaos.
Mike Carmody, VP, Performance Marketing, Made In + Aaron Driver, CMO, Guardian Bikes + Michael Epstein, Co-founder & Co-CEO, PostPilot
Retention in A Time of Uncertainty: Loyalty Tactics That Actually Work
In an environment where customer behavior shifts overnight, retention isn’t just a strategy — it’s survival. In this session, you’ll hear from retail leaders who’ve kept customers close during periods of massive disruption. They’ll share what’s actually working (and what’s failed) when it comes to rethinking loyalty programs, testing new engagement models, and keeping trust intact even as expectations evolve. You’ll walk away with practical examples of how to reframe value, adapt messaging, and deploy AI-driven retention tactics that turn unpredictable moments into opportunities to deepen customer relationships — and lock in repeat revenue when it matters most.
Jess Cervellon, Founder & CEO, Open Late Collective + Jake Norton, Director, Sales, REDO
The New Playbook for Converting Unknown Shoppers into Known Buyers
Most retailers are sitting on a hidden goldmine of anonymous visitors who browse but never buy. This session explores how AI-powered identity resolution transforms those “ghost shoppers” into known customers, unlocking personalization from the very first visit. You’ll discover how leading brands are using real-time identification, instant personalization triggers, and cross-device tracking to recover lost revenue and build lasting customer relationships.
Eddie Maalouf, Founder & CEO, BAD Marketing + Francesco Gatti, Founder & CEO, Opensend
AMA: The C-Suite Playbook: How to Stay Agile Amid Disruption
Retail tech executives are under pressure to innovate faster than ever — while keeping their companies stable and secure. This roundtable is your opportunity to hear from senior technology leaders about how they’re making tough calls, experimenting with AI, and steering teams through constant disruption. You’ll get a rare, behind-the-scenes look at how they’re balancing short-term wins with long-term bets, where they’ve stumbled, and what’s next on their roadmap. If you’re guiding transformation inside your company, this conversation will give you hard-won lessons you won’t find anywhere else.
Lena El-Ayoubi, Senior Account Executive, Aftersell by Rokt
Turning your loyalty program into a customer ambassador program
Loyalty programs can go far beyond points and discounts—done right, they can spark true advocacy, turning devoted customers into genuine brand ambassadors. In this session with Classic Six, we’ll explore how their team expanded beyond the traditional loyalty model to build a program that drives referrals, fosters community, and deepens customer connection. We’ll cover the shift from standard rewards to ambassador-style engagement, how tiered perks both recognize loyalty and inspire sharing, and the specific perks and experiences Classic Six uses to strengthen relationships. You’ll walk away with practical steps to evolve your own loyalty strategy into a powerful advocacy engine.
An Executive from Classic Six + An Executive from ethos
AMA: The AI Implementation Death Trap: Why Moving Too Fast OR Too Slow Will Cost You Everything
Your competitors are launching flashy AI pilots while you're stuck in endless strategy meetings—but both approaches are setting up for catastrophic failure that will waste millions and leave you further behind than when you started. The AI gold rush has created a false choice between reckless speed and paralyzing perfection, while winning retailers have cracked the code on strategic velocity that delivers immediate wins without sacrificing long-term dominance. Moving too fast creates fragmented systems that don't talk to each other, security nightmares that regulators will punish, and team chaos that kills productivity—but moving too slow means watching competitors capture market share with AI advantages you'll never catch up to. You'll walk away with the strategic velocity framework that lets you deploy AI wins immediately while building the foundation for enterprise-scale success, the risk mitigation strategies that prevent the privacy disasters and security breaches that are destroying early AI adopters, the team alignment blueprint that ensures every AI initiative strengthens your overall competitive position instead of creating internal conflicts, and the critical decision matrix that tells you exactly when to move fast versus when to slow down for maximum strategic advantage. While your industry splits into reckless experimenters and cautious laggards, you'll be executing the balanced approach that captures both immediate opportunities and long-term market leadership.
Jeff Sutelman, Senior Manager, Measurement Consulting + Pearce Wurthner-Labrecque, Manager, Solution Consulting Americas, Funnel
AMA: AI and Product Discovery: How Credo Beauty Drove $4M+ in Revenue With Personalization
Personalization is a revenue imperative, and Credo Beauty has the numbers to prove it. In this tactical deep-dive session, discover exactly how this clean beauty retailer leveraged artificial intelligence to transform their product discovery experience and generate over $4 million in incremental revenue through strategic personalization initiatives. Moving beyond basic product recommendations, Credo Beauty's team will reveal the specific AI tools, implementation strategies, and optimization techniques they used to create highly targeted customer journeys that convert browsers into buyers and one-time purchasers into repeat customers. From dynamic homepage customization and intelligent quiz-driven product matching to personalized email campaigns and predictive inventory recommendations, attendees will gain access to the exact playbook Credo Beauty used to increase average order values, boost conversion rates, and dramatically improve customer lifetime value. This isn't theoretical—it's a step-by-step breakdown of real AI applications in action, complete with performance metrics, implementation timelines, budget considerations, and lessons learned from testing failures and optimization wins. Whether you're struggling with low conversion rates, generic customer experiences, or untapped revenue potential in your existing customer base, you'll walk away with immediately actionable strategies for deploying AI-powered personalization that delivers measurable business impact, plus the confidence to avoid common pitfalls and accelerate your path to results.
Rebecca Armstrong, Director, eCommerce, Credo Beauty + An Executive from Nosto
AMA: Weaving DTC and Wholesale Together
Every brand is navigating the tension between direct-to-consumer and wholesale. DTC offers higher margins and closer customer relationships, while wholesale provides scale, awareness, and stability. In this roundtable, you’ll hear how B2B-first brands like Chilewich are weaving direct-to-consumer into a business built on wholesale and trade. Together, we’ll explore how to decide what role DTC should play—growth driver, testing ground, or brand-building platform—and how it can complement rather than compete with wholesale.
Daisy Koltov, VP, Digital, Chilewich + An Executive from Domaine
AMA: Boosting DTC Growth with Amazon Ads: How Blueair Turned AI-Powered Optimization into Conversions
Discover how leading air purifier brand Blueair transformed their direct-to-consumer strategy by leveraging Amazon's AI-powered advertising optimization to significantly increase conversion rates and scale DTC revenue. This case study session explores the specific tactics, campaign restructuring processes, and data-driven solutions that delivered measurable ROI improvements, providing attendees with actionable frameworks for implementing AI-powered optimization in their own Amazon advertising campaigns.
Elizabeth Marsten, VP, Innovation & Growth, Tinuiti + Ken Magner, Marketplaces Senior Strategist, Tinuiti
AMA: The Revenue You’re Missing: Convert the 50 to 80 Percent of Traffic Digital Leaves Behind
You're doing everything right, yet more than half of your site traffic vanishes without a trace. They're not clicking. They're not converting. They're invisible to your retargeting stack. This roundtable is where high-growth brands are fixing that, not with more spend, but by activating behavioral signals and identity intelligence that digital platforms can't reach. If you're responsible for growth, retention, or performance, pull up a chair. During this intensive discussion, you'll discover exactly where your funnel is leaking and calculate how much revenue is quietly slipping through the cracks of your current attribution model. You'll see firsthand how signal-based targeting successfully reactivates high-intent visitors that digital channels can't follow, transforming anonymous browsers into identifiable prospects through sophisticated offline touchpoints. Learn the precise methodologies enterprise brands are using to convert invisible traffic into measurable sales, including the counterintuitive strategies that reach emotionally unsubscribed buyers who ignore email campaigns but respond enthusiastically to personalized direct mail. Most importantly, you'll gain insider intelligence about what your competitors are secretly testing to unlock revenue streams that your existing platforms are completely missing, giving you the competitive edge needed to capture market share while others struggle with diminishing digital returns and rising acquisition costs.
Tim Curtis, Chief Strategy Officer + David Forestieri, VP, Enterprise Sales, Navistone
AMA: The $13 Trillion Silent Killer: Why Your Personalization Engine is Ignoring 1 in 4 Customers (ft. Magic Spoon and Jordan Craig)
Join this live case study with Magic Spoon, Jordan Craig, and TestParty. You've invested millions in AI personalization, dynamic creative, and frictionless checkout, yet a massive segment of high-intent buyers are abandoning their carts in frustration—and you can't see why. The truth is, most AI-driven experiences are unintentionally designed to exclude the 1 in 4 adults with a disability, silently killing your conversion rates and leaking revenue to competitors who've cracked the code on true inclusion. This isn't just about compliance; it's about conversion. In this session, we'll reveal how leading brands are turning digital accessibility from a legal checkbox into their most powerful growth engine.
Robert Varon, Director of Marketing, Jordan Craig + Ciara Lydon, eCommerce & Digital Product Manager, Magic Spoon + Michael Bervell, EO and Founder, TestParty
How to Drive Revenue with Real Conversations During BFCM
Death Wish Coffee joins Postscript to unpack how they use conversational SMS to engage shoppers at every stage - from pre-sale curiosity to post-sale loyalty during BFCM. Learn how real-time replies, smart automation, and how conversations over text drive deeper connections and serious revenue spikes.
Kelly Spencer, Communications Marketing Manager, Death Wish Coffee + Laura Serino, Director, Content, Community & Brand, Postscript
Personalizing the Journey: Generative AI Across the Customer Lifecycle
Consumers expect every interaction to feel tailored — and generative AI is finally making that possible at scale. In this session, top retailers will show you where personalization is driving the most revenue right now: from dynamically generated creative and promotions to AI-driven site experiences and customized checkout flows. You’ll see what worked, what fell flat, and how to apply these lessons to make every touchpoint count.
Nik Sharma, CEO, Sharma Brands + Liam Millward, Co-founder & CEO, Instant
How to Identify Key Levers for Growth on eCommerce Marketplaces
AI and technology are transforming ecommerce faster than ever. To win, brands must know which levers drive the greatest growth. With access to 46 trillion data points, Pattern stands at the intersection of data, AI, and ecommerce. Join John LeBaron, CRO at Pattern, and one of Pattern's brand partners, as they share the most impactful strategies for increasing traffic, boosting conversion, and accelerating marketplace growth worldwide.
Mary Beech, Chief Growth Officer, Thorne + John LeBaron, Chief Revenue Officer, Pattern
Loyalty That Learns: How to Build Emotional Retention with AI
Loyalty programs aren’t what they used to be. Today’s leaders are testing AI-driven strategies that learn, adapt, and deepen emotional connections with customers in real time. This roundtable will give you a front-row seat to what’s working — and what’s not — in using predictive modeling, dynamic rewards, and behavioral signals to keep customers coming back. If retaining customers is mission-critical for your business, this is where you’ll get unfiltered peer insights, practical frameworks, and real stories of success and failure that you can put into play immediately.
Luka Kvatchrelishvili, CMO, True Sea Moss + Olivia Jarvis, Manager, Customer Success, Recharge
Smarter Journeys: Search, Discovery & Conversion That Drive Loyalty
A smooth path to purchase isn’t just about a quick sale - it’s the foundation for lasting customer relationships. In this session, you’ll hear from brands that are turning every click into an opportunity: from AI-powered search that anticipates intent, to personalized discovery that keeps shoppers engaged, to frictionless checkout that eliminates drop-off. Learn the practical strategies and tools they’re using to lift conversion rates and build loyalty that lasts beyond a single transaction.
Taryn Jones Laeben, CEO, Nisolo & Founding Partner & President, IRL Ventures + Laura Meyer, Founder & CEO, Envision Horizons
Checkout AI: The Future of Commerce
The checkout page is the single most fragile — and most valuable — moment in the customer journey. Yet most brands still deliver the same generic experience to every shopper. In this session, PrettyDamnQuick CEO Avi Moskowitz will reveal how AI-powered segmentation and real-time delivery predictions are transforming checkout into a dynamic, personalized conversion engine. Learn how to identify and act on over 1,600 data points at the moment of purchase, tailor offers and delivery promises to each customer, and prepare for an Agentic AI future where bots — not browsers — make the buying decision. You’ll leave with a clear framework for turning checkout from a transactional endpoint into a competitive advantage that drives loyalty, higher conversion, and future-proof growth.
Avi Moskowitz, CEO, PrettyDamnQuick
Stop Taxing Your Growth: The New Playbook for Ecommerce Compliance
Growth is hard enough—your back office shouldn’t hold you back. Yet for most ecommerce companies, compliance is the hidden headache: sales tax alone eats up team bandwidth, creates stress across departments, and adds real risk to the business just when things are taking off. In this talk, you’ll hear how brands like Blenders Eyewear, Rareform, Ballboyz Soap, and Jacques Torres Chocolate are rewriting the compliance playbook—putting sales tax on autopilot so founders, finance leads, and operators can stay focused on growth. We’ll cover lessons from the field, showing how top brands overcame the chaos and created systems that actually scale. You’ll get a practical playbook for building a compliance strategy that doesn’t just work today, but grows with your business. And we’ll look ahead at how automation and AI are already reshaping what compliance means for ecommerce—turning a costly, stressful burden into a streamlined advantage. Because whether you’re a founder, an operator, or the person in finance making it all work—compliance shouldn’t be the thing slowing you down.
Ryan Pinkham, VP, Go To Market, TaxCloud + Adham Aljahmi, VP, Growth, Fragrant Jewels
DAY 2
Registration and Check in Breakfast Hosted by Junip
Join us for the second day of powerful insights, game-changing strategies & networking.
Morning Kick-Off
Our expert host sets the tone for an action-packed Day Two with opening insights and key industry trends. Let's go!
Aligning Operations With Customer Expectations
This panel brings together three influential leaders—Svanika Balasubramanian, CEO of rePurpose Global; Leah Mann from Thrive Market's Mission & Partnerships team; and Ryan Zimmerman, Director of Communications & Partnerships at Grove Collaborative—who will share actionable strategies for transforming business operations to meet today's heightened customer expectations around sustainability and social impact. Attendees will discover how to identify and prioritize the operational changes that matter most to their customers, learn frameworks for measuring and communicating impact authentically, and gain practical insights on building partnerships and internal processes that deliver on brand promises while maintaining profitability. The session will provide concrete takeaways on navigating the balance between customer demands for transparency and sustainability with operational realities, offering attendees a roadmap for aligning their own organizations with the values-driven expectations that increasingly define customer loyalty and market success.
Leah Mann, Mission & Partnerships, Thrive Market + Ryan Zimmerman, Director, Communications & Partnerships, Grove Collaborative + Svanika Balasubramanian, CEO, rePurpose Global
Beyond the Click: How AI Is Powering the Next Era of Funnel Performance
In today’s performance-driven environment, high-growth brands are moving fast, not by spending more, but by personalizing faster. In this session, we’ll break down how brands like DRMTLGY are turning paid media, creators, and campaign insights into fully personalized landing experiences across the funnel. You’ll get a look at how Replo uses AI to generate entire funnels from ad creative, influencer lists, and product catalogs, helping marketers launch smarter, test faster, and convert more. Walk away with a practical playbook for scaling personalization, and a clear benchmark for where your team stands in the next wave of performance marketing.
Joe Wool, Director, eCommerce, DRMTLGY + Yuxin Zhu, CEO, Replo + Sanjay Jenkins, GTM Lead, Replo
Incremental, Impactful, Creative: Rethinking Advertising for Retail Growth
As retail marketing grows more complex with CTV, Snap, TikTok, OOH, and retail media, understanding true incremental impact has become the backbone of measurement. But as channels multiply, so do the challenges of keeping analytics simple, actionable, and connected to real growth. In this session, Triple Whale and Vibe.co will explore how modern brands can combine incrementality, creativity, and performance branding to measure what really matters. We’ll share how retailers can cut through complexity, prove impact across channels, and unlock smarter paths to growth.
Arthur Querou, CEO & Co-founder, Vibe + Bryant Gavin, Operator in Residence, Triple Whale
The Anonymous Traffic Gold Mine: How AI Identity Resolution Turned 62% "Unknown Visitors" Into $200k+ in 3 months
Your analytics show thousands of visitors, but 70% are complete ghosts—no email, no purchase history, just expensive traffic that walks away forever. While you're obsessing over email capture pop-ups, smart retailers are using AI to instantly identify anonymous browsers and convert them into buyers within minutes of arrival. Real-time identity resolution is matching mysterious visitors to existing customers, creating personalized experiences that feel like magic, and turning your biggest revenue leak into your most profitable channel.
Ben Bolognin, VP of eCommerce, Olukai + Michael Diesu, Co-Founder & CEO, Tie
AI-Powered Micro-Influencer Matchmaking for BFCM Impact
In the BFCM countdown, every dollar and every impression counts, and while most brands are still throwing budgets at macro-influencers with questionable engagement rates, the smartest retailers are using machine learning to systematically identify micro-creators who deliver authentic influence and measurable conversions at a fraction of the cost. This intensive tactical session reveals exactly how leading brands are leveraging AI-powered creator discovery platforms to cut through millions of potential partnerships and pinpoint the right micro-influencers in days rather than months, using advanced sentiment analysis to evaluate audience quality, engagement authenticity, and brand alignment before outreach even begins. You'll discover the specific data points and algorithmic approaches these companies use to predict creator performance, from analyzing comment sentiment patterns and follower growth trajectories to identifying creators whose audiences overlap with your highest-value customer segments. Learn the proven frameworks for structuring performance-based partnerships that protect your budget while incentivizing creators to deliver results, including dynamic commission structures, milestone-based bonuses, and hybrid payment models that reward both reach and conversion metrics. You'll gain access to the automation tools and workflows that streamline creator onboarding, content approval, and performance tracking, plus the specific contract templates and negotiation strategies that prevent common pitfalls like content ownership disputes, exclusivity conflicts, and attribution challenges. Most importantly, you'll walk away with immediately actionable playbooks for rapid creator identification, outreach sequences that achieve 40%+ response rates, campaign optimization tactics that maximize ROI during peak shopping periods, and emergency pivot strategies for when partnerships underperform, ensuring your influencer strategy fires on all cylinders in time for the holiday surge.
An Executive from Social Snowball + Retail Client
AI-Enhanced A+ Content: Last-Minute Tweaks That Drive BFCM Conversions
When it comes to Black Friday, speed and precision matter more than perfection. In this session, you’ll see how leading brands are using AI to quickly test and optimize copy, imagery, and product descriptions in the final days before launch. From swapping out underperforming headlines to generating new visuals that align with shopper intent, you’ll hear real-world examples of what’s moved the needle for peers under BFCM pressure. Walk away with a playbook of AI-driven adjustments you can still make in the eleventh hour — to capture attention, increase conversions, and maximize revenue on the biggest weekend of the year.
Bryan Welker, Head of Marketing & Growth, L-Nutra + Lisa Bratkovich, Founding Partner & Fractional CMO, The CMO Syndicate + Josh Payne, CEO & Founder, Coframe interviewed by Poonam Goyal, Sector Head & Sr. eCommerce Analyst, Bloomberg Intelligence
Personalization in 2026: How Generative AI Can Turn Every Customer Touchpoint Into Revenue Gold
Your customers are experiencing hyper-personalized interactions everywhere else online, making your static website and generic email campaigns feel like relics from 2010—and they're choosing competitors who make them feel individually recognized at every step. The retailers winning today have deployed generative AI across their entire customer lifecycle, creating dynamically personalized experiences that adapt in real-time to each visitor's behavior, preferences, and intent signals. Leading brands are generating custom creative, personalized promotions, and individualized site experiences automatically, but the real winners have learned exactly where AI personalization drives massive revenue versus where it wastes resources on features customers don't actually value. You'll walk away with the proven AI personalization strategies that are generating 340% higher conversion rates across the customer journey, real case studies of personalization wins and expensive failures—including which touchpoints deliver immediate ROI and which ones customers ignore completely, the specific generative AI tools and frameworks that create individualized experiences without destroying site performance or creating brand inconsistencies, and the implementation roadmap that shows you exactly where to start personalizing for maximum revenue impact versus where to avoid wasting time and budget. While your competitors are still sending the same promotions to everyone and showing identical homepages to all visitors, you'll be creating individually tailored experiences that make every customer feel like your brand was built specifically for them.
Donny Jensen, CMO, Black Rifle Coffee
AMA: Ad Strategies That Actually Convert: Real Tactics From High-Growth Brands
Ad costs are climbing across all platforms while customer acquisition gets more competitive, but the merchants hitting their growth targets have mastered the art of diversifying their marketing mix to control costs and reach customers wherever they spend time. Leading retailers are discovering emerging ad networks and promotional channels that complement their existing strategies, while building direct customer relationships that reduce overall acquisition costs and improve lifetime value. The biggest winners aren't just optimizing individual campaigns—they're creating integrated marketing experiences that turn every customer touchpoint into a revenue driver. Join Amanda Engleman (Product Director, Shopify) and Carney Nir (VP Global Ecommerce, Orveon) for a tactical deep-dive into where smart merchants are actually spending their ad dollars, which emerging channels are delivering measurable ROI right now, and how to build advertising resilience that protects your margins when the next platform shakeup hits.
Carney Nir, VP, Global eCommerce, Orveon + Amanda Engleman, Product Director, Shopify
AMA: How to Use Behavioral Data to Drive Repeat Revenue
Your data is full of clues about how to earn the next order — if you know how to use it. In this AI-focused roundtable, brands that have cracked the code will share exactly how they’re turning browsing behavior, purchase history, and engagement signals into repeat sales and higher lifetime value. This is your chance to hear the wins, mistakes, and tactical takeaways directly from peers who’ve done it — so you can walk away with proven strategies to plug into your own retention playbook right now.
Ahmed El Naggar, Co-founder & CEO + Jon Fox, Head of Education, GoAudience
AMA: The New Retention Playbook: Slash Klaviyo/ESP Costs by 65% While Boosting Deliverability and Email Revenue by 30%
Retention is supposed to be the most profitable channel in eCommerce. Yet ESP bills creep up every month, forever eating into margins. In this roundtable, you’ll hear how The Net Return + CustomersAI uncovered hidden inefficiencies in their retention stack by: Deploying an AI “list transfusion” agent, removing lifeless, disengaged contacts and replenishing with fresh, high-intent subscribersGrowing email revenue by maximizing deliverability, inbox placementKicking up your feet and letting the orders flow through! The result: a repeatable roadmap to cut ESP costs in half while increasing deliverability and email revenue by 30%.
An Executive from Customers.ai
AMA: AI-Powered Creative & Performance: Bridging Ad Efficiency with Customer Engagement
As AI becomes integral in advertising—optimizing budgets, targeting audiences, generating creatives—brands are faced with a key challenge: how to balance automated tools with human insight and strategic direction. In this session, a Pixis.ai leader will explore how to build workflows that let AI handle repetitive, data-heavy tasks (like bid optimization, audience segmentation, and creative iteration), while humans focus on high-level strategy: defining brand voice, setting long-term goals, and guiding creative direction. Participants will walk away with practical frameworks for collaboration between AI and creative/performance teams, case studies of brands that have improved ROAS while safeguarding their identity, and tips for avoiding pitfalls like over-automation or loss of creative consistency.
An Executive from Pixis
AMA: How DUDE Wipes Built a 7 figure TikTok Shop (without Ads)
In this interactive session, you’ll learn how DUDE Wipes built a 7 figure TikTok Shop by enlisting 14,000+ unpaid hype people (aka affiliates), running 50+ hours a week of chaotic livestreams, and repurposing every weird video we could get our hands on. We’ll cover how AI helps us make content at scale, why we pay our ambassadors in gas money and good vibes, and how being an absolute menace in the comments has become our most effective growth hack. Come for the strategy, stay for the poop jokes.
Joey Thomas, VP, Sales, DUDE Wipes
AMA: AI Reality Check: What's Actually Working in Retail Right Now (And What's Coming Next)
Your organization is making strategic decisions based on AI capabilities from six months ago while the technology landscape shifts so rapidly that what seemed impossible last quarter is already being deployed by your competitors today. The challenge facing retail leaders isn't just keeping up with AI advancement—it's distinguishing between genuine breakthrough capabilities that will transform your business and technological hype that sounds impressive but doesn't deliver practical value you can implement profitably. Smart retailers understand that AI is advancing exponentially rather than incrementally, creating opportunities and competitive threats that emerge faster than traditional strategic planning cycles can address, requiring new approaches to technology evaluation and implementation timelines. You'll walk away with clear, grounded insights about which AI capabilities are genuinely ready for business-critical deployment versus which ones are still experimental technology that will waste your resources, real-world examples of AI applications that are already transforming customer experience and operations across retail functions—with specific guidance about implementation complexity and ROI timelines, tactical intelligence about breakthrough capabilities moving from theory into practice over the next 12-18 months that will create new competitive advantages for early adopters, and practical frameworks for evaluating emerging AI technologies so you can make informed bets on which innovations deserve immediate investment versus which ones to monitor for future implementation. This session cuts through the AI hype cycle to give you the strategic clarity needed to position your business for success in a landscape where technological capabilities are evolving faster than most organizations can adapt.
Alda Leung, VP, Creative, Andie
AMA: Tackling Tariffs: Scenario Planning in a Volatile World
Your supply chain team is manually reacting to tariff changes and trade disruptions while competitors are using agentic AI to anticipate policy shifts, automatically reroute shipments, and optimize inventory positions before volatile markets impact their profitability. The combination of unpredictable global trade policies and mounting margin pressure has created an environment where traditional supply chain planning can't keep up with the speed of change, but intelligent systems are enabling proactive response strategies that turn operational uncertainty into competitive advantage. Leading supply chain and operations teams have deployed AI agents that don't just analyze disruption scenarios—they actively execute contingency plans across sourcing, logistics, and fulfillment without waiting for human decision-making that might come too late to protect margins. You'll walk away with real examples from practitioners who are using agentic AI to build supply chain resilience that automatically adapts to tariff announcements, trade policy changes, and global disruptions, specific frameworks for implementing AI-powered scenario planning that anticipates operational risks and executes response strategies faster than competitors can even identify the threats, candid insights about which AI supply chain applications are delivering measurable protection against volatility versus which ones are still too experimental for business-critical operations, and practical guidance for building more agile operations that use artificial intelligence to thrive in uncertainty rather than just survive it. This session gives you direct access to leaders who've successfully transformed reactive supply chains into proactive, AI-powered operations that protect profitability regardless of global trade volatility.
Rick Cadotte, CMO, Legacybox
AMA: The Loyalty Loophole: How Smart Retailers Make Their Best Customers Spend More This BFCM
While you're discounting everything for everyone, your VIP customers are getting the same generic 25% off as random bargain hunters—and wondering why they bothered staying loyal all year. Leading retailers discovered that AI-triggered loyalty upgrades during peak shopping moments don't just reward customers, they create spending frenzies that generate massive incremental revenue in 72 hours or less. You'll walk away with the AI loyalty boost framework that automatically identifies your highest-potential customers mid-BFCM and surprises them with exclusive tier upgrades (driving one retailer's top segment to spend $2,400 more per customer in one weekend), the exact surprise reward triggers that create urgency without cheapening your brand—including the "48-hour VIP window" that generated 290% higher AOV, the automated perk stacking system that makes customers feel truly special while protecting your margins, and the critical timing algorithms that deploy upgrades at the precise moment customers are most likely to splurge big. Your competitors are treating their best customers like strangers during the biggest shopping weekend of the year—while you're turning loyalty into a profit multiplier that compounds long after BFCM ends.
Kerri Mason, CMO, CAMP
Look out for details sent by SMS!
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
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Josh Krepon
Staying Profitable in the Face of Change: Margins are shrinking, costs keep climbing, and leadership teams are under more scrutiny than ever. This session digs into how operators are making the hard calls that keep brands alive and growing when conditions are anything but stable. Hear real stories of what’s working—and what’s not—when it comes to pricing pivots, trimming inefficiencies, and doubling down on the bets that actually move the needle. You’ll walk away with operator-tested tactics for protecting profitability, fueling growth, and leading with clarity in today’s volatile environment.
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ALEXANDER URUCHURTU
As a brand known for bar soap, we knew we needed to be really thoughtful about how and when we would launch body wash (the market is significantly larger). Turns out that most body wash is not real soap, it's synthetic cleanser. Those that are real soap can be runny and harsh on the skin. So we spent over two years developing a thick, natural and real soap body wash that provides all day moisturization and smells amazing. It's the perfect complement to our cold process bar soap, and now it's ready to be shared with the world! So stop being a dirty little boy. Ditch the synthetic cleanser and grab a few bottles of Dr. Squatch Body Wash, for men who prefer natural.
Sib Mahapatra
Leveraging incrementality, MMM & attribution to unlock profitable growth - Traditional measurement and attribution models no longer account for the modern business, especially ones that spend on multiple ad platforms and sell through multiple channels. Branch Furniture are cutting through the noise by leveraging incrementality testing to calibrate MMM and attribution models. Sib will break down what’s worked, what’s failed, and how they’ve turned conflicting insights into clarity. You’ll leave with real-world frameworks and benchmarks you can take back to your team to cut waste, double down on what performs, and finally tie marketing activity to true profitability.
Nargiza Dakmak
Using Zero Party Data: Tactics You Can Steal for Better Personalization - Learn proven methods to collect zero party data that customers actually want to share—from interactive quizzes and preference centers to post-purchase surveys that drive repeat sales. You'll get specific question frameworks that uncover buying intent, step-by-step workflows for turning responses into personalized email sequences, and real examples of how brands use declared preferences to boost conversion rates by 30%+. Walk away with templates for preference collection, segmentation strategies that work across channels, and automation setups you can implement immediately to deliver hyper-relevant experiences that customers notice and value.
Cody Plofker
Winning the Holidays with TV: Jones Road Beauty’s BFCM & Q4 Strategy - Cody Plofker, CEO at Jones Road Beauty, shares how they use TV to maximize Black Friday and Cyber Monday, drive year-end sales, and set up momentum for the year ahead. You'll learn how Jones Road Beauty approaches creative, testing & measurement on TV, plus how other DTC brands will be investing in BFCM this year, why TV is a high-performing channel during BFCM and Q4, and lessons for brands scaling into TV during peak holiday moments.
Alda Leung
Scaling Creative & Content with AI - Every retailer is under pressure to produce more content, faster — without losing brand integrity. In this workshop, you’ll hear how leading brands are actually doing it: where they’ve found the biggest wins, the challenges they’re still wrestling with, and the lessons they’ve learned the hard way. Expect real examples of what scales, what doesn’t, and the frameworks you can take back to your own team to create more personalized, on-brand content at speed.
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Mike Carmody
How AI Has Transformed Direct Mail into a Powerful Growth Channel Just in Time for BFCM - Mike explains how to turn direct mail into your secret conversion weapon that cuts through holiday marketing chaos; while your competitors are fighting for attention in overcrowded digital channels, you can own the physical space that customers actually notice, touch, and keep.
Robert Varon
Turning conflicts into clarity - Traditional measurement and attribution models fall short for today’s businesses — especially those investing across multiple ad platforms and selling through diverse channels. At GROW, Robert explains how his team has cut through the noise by using incrementality testing to refine Jordan Craig’s MMM and attribution models.
Kelly Spencer
How to Drive Revenue with Real Conversations During BFCM - Death Wish Coffee joins Postcript to unpack how they use conversational SMS to engage shoppers at every stage - from pre-sale curiosity to post-sale loyalty during BFCM. Learn how real-time replies, smart automation, and how conversations over text drive deeper connections and serious revenue spikes.
Aaron Driver
How AI Has Transformed Direct Mail into a Powerful Growth Channel Just in Time for BFCM - Aaron explains how to turn direct mail into your secret conversion weapon that cuts through holiday marketing chaos; while your competitors are fighting for attention in overcrowded digital channels, you can own the physical space that customers actually notice, touch, and keep.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Josh Krepon
Staying Profitable in the Face of Change: Margins are shrinking, costs keep climbing, and leadership teams are under more scrutiny than ever. This session digs into how operators are making the hard calls that keep brands alive and growing when conditions are anything but stable. Hear real stories of what’s working—and what’s not—when it comes to pricing pivots, trimming inefficiencies, and doubling down on the bets that actually move the needle. You’ll walk away with operator-tested tactics for protecting profitability, fueling growth, and leading with clarity in today’s volatile environment.
ALEXANDER URUCHURTU
As a brand known for bar soap, we knew we needed to be really thoughtful about how and when we would launch body wash (the market is significantly larger). Turns out that most body wash is not real soap, it's synthetic cleanser. Those that are real soap can be runny and harsh on the skin. So we spent over two years developing a thick, natural and real soap body wash that provides all day moisturization and smells amazing. It's the perfect complement to our cold process bar soap, and now it's ready to be shared with the world! So stop being a dirty little boy. Ditch the synthetic cleanser and grab a few bottles of Dr. Squatch Body Wash, for men who prefer natural.
Sib Mahapatra
Leveraging incrementality, MMM & attribution to unlock profitable growth - Traditional measurement and attribution models no longer account for the modern business, especially ones that spend on multiple ad platforms and sell through multiple channels. Branch Furniture are cutting through the noise by leveraging incrementality testing to calibrate MMM and attribution models. Sib will break down what’s worked, what’s failed, and how they’ve turned conflicting insights into clarity. You’ll leave with real-world frameworks and benchmarks you can take back to your team to cut waste, double down on what performs, and finally tie marketing activity to true profitability.
Nargiza Dakmak
Using Zero Party Data: Tactics You Can Steal for Better Personalization - Learn proven methods to collect zero party data that customers actually want to share—from interactive quizzes and preference centers to post-purchase surveys that drive repeat sales. You'll get specific question frameworks that uncover buying intent, step-by-step workflows for turning responses into personalized email sequences, and real examples of how brands use declared preferences to boost conversion rates by 30%+. Walk away with templates for preference collection, segmentation strategies that work across channels, and automation setups you can implement immediately to deliver hyper-relevant experiences that customers notice and value.
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Tickets are reserved for decision-makers & tech-buyers at consumer brands.Space is limited. T&C Apply.