GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
EVOLUTION PANEL: Customer and Media Mix Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Samuel Sternberg
EVOLUTION PANEL: Customer and Media Mix Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Cody Plofker
The AI Experimentation Stack: Don't Guess at Your Growth
No brand wants to guess at growth. The problem has never been a lack of testing tools or ambition. It's bandwidth. In this fireside chat, Drew Marconi sits down with Cody Plofker to break down how he built a high-output experimentation practice, using AI to do the heavy lifting. Cody shares exactly how he's wired together Intelligems, Claude, and a handful of connected tools into a system that ideates faster, ships tests without waiting on a developer, and reports in real time. If you want to discover and validate your growth paths with AI, this session is for you.
Jacqs Carroll
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
Mike Jacobs
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
Danny Hershey
Turning Klaviyo Segments into Streaming TV Performance | Vibe.co x Klaviyo
CPMs keep climbing and everyone's retargeting the same 3% of shoppers. More performance marketers are turning to streaming TV for real growth.Vibe.co and Klaviyo work together in the same stack. This session gets into exactly how. A Klaviyo growth expert grills Vibe.co's Rachel McGovern and Shinesty's Head of Growth, Danny Hershey, on how Shinesty synced segments like cart abandoners, VIPs, and lapsed customers straight into premium CTV inventory. No managed service, no black-box reporting, no minimums. Campaigns launch in 24 hours, on channels people actually watch.
Suzie Waller
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Harry Roth
AI PANEL: Agentic Commerce at Scale - From Pilot to Infrastructure
Twelve months ago, agentic commerce was a talking point. Today, AI agents are completing purchases, comparing SKUs, and bypassing brand websites entirely — and the brands that treated it as an experiment are already behind. In this panel, leaders who've moved from pilot to production share what agentic commerce actually looks like inside their organisations: how they've restructured data, what it's done to their conversion economics, and the decisions they're having to make about pricing, brand visibility, and channel strategy as the buying journey moves off their own platforms. Leave with a clear picture of what 'agent-ready' means for a brand like yours as we get closer to BFCM 2026.
Mike McGee
From Strategy to Store Floor: What Radical Alignment Actually Looks Like
The first question was whether AI could unlock growth. Mugsy answered it. Now comes the harder one: can that intelligence reach every corner of the business?Join Chris Happ and Mugsy's Director of Stores & Inventory, Mike McGee, for the next chapter — how BAIO's aligned intelligence moved from the boardroom to the buy floor, turning inventory decisions into a direct expression of company strategy. This is Radical Alignment in practice: where intent and execution are locked together so tightly that your stores, your stock, and your margins all pull in the same direction.
George Kelly
An AI Agent Took Over My Google and Campaigns. Here's What Happened Next
What happens when you give AI full control of your ad budgets? George Kelly, Director of eCommerce at Vintage Tub & Bath, a DTC retailer of home fixtures, did exactly that. Facing ambitious growth goals with a small team, he gave a MAI agent full control to plan, optimize, and scale his Google and campaigns for maximum profitability. Rocket ship or bumpy ride? George shares the real results, surprises, and lessons. Hosted by Mark McMaster, Head of Partnerships at MAI and former eCommerce leader at Google and Snapchat.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
EVOLUTION PANEL: Customer and Media Mix Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Samuel Sternberg
EVOLUTION PANEL: Customer and Media Mix Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Cody Plofker
The AI Experimentation Stack: Don't Guess at Your Growth
No brand wants to guess at growth. The problem has never been a lack of testing tools or ambition. It's bandwidth. In this fireside chat, Drew Marconi sits down with Cody Plofker to break down how he built a high-output experimentation practice, using AI to do the heavy lifting. Cody shares exactly how he's wired together Intelligems, Claude, and a handful of connected tools into a system that ideates faster, ships tests without waiting on a developer, and reports in real time. If you want to discover and validate your growth paths with AI, this session is for you.
Jacqs Carroll
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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