top of page

Peloton plans a rebrand


With dwindling sales and cash flow pressure, Peloton is planning a full rebrand and product expansion. The home fitness brand will launch a new logo and marketing campaign this month, while simultaneously introducing more affordable equipment and digital fitness content to boost its customer base and become "more than just a cycling company". The company has also announced plans to expand internationally and enter new markets, such as corporate wellness programs. And, just like Nike, Peloton's partnership with Dick's Sporting Goods is helping the digitally native brand “learn how to be a good wholesale partner to a retail business that is more traditional brick and mortar", in order to best leverage this channel in the long term. Read the full scoop here.



Comments


SUBSCRIBE 

Thanks for subscribing!

GROW official website partner is Wix © 2024 Grow.

Recents posts

Apr

2024

New Google Shopping features aim to improve experience

0

VIEWS

Apr

2024

Zulily to reopen after being acquired for $4.5M by Beyond

1

VIEWS

Apr

2024

How AI aims to help brands write ads tailored to its user base

42

VIEWS

Mar

2024

Lululemon shares plunge 16%

14

VIEWS

Mar

2024

Liquid Death closes round valuing company at $1.4B

23

VIEWS

Mar

2024

1 in 4 Gen Z shoppers use card-linked offers for specific products

14

VIEWS

bottom of page