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Peloton plans a rebrand

With dwindling sales and cash flow pressure, Peloton is planning a full rebrand and product expansion. The home fitness brand will launch a new logo and marketing campaign this month, while simultaneously introducing more affordable equipment and digital fitness content to boost its customer base and become "more than just a cycling company". The company has also announced plans to expand internationally and enter new markets, such as corporate wellness programs. And, just like Nike, Peloton's partnership with Dick's Sporting Goods is helping the digitally native brand “learn how to be a good wholesale partner to a retail business that is more traditional brick and mortar", in order to best leverage this channel in the long term. Read the full scoop here.