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RETAILHAPPENS
The conference for eCommerce operators
Presented by
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WHY GROW?
Most retail conferences miss the mark - overwhelming networking, generic content and pushy vendors. GROW is built differently.
Here’s how we make it actually worth your time:
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IT’S INTENTIONAL.
GROW delivers a thoughtfully curated experience - limited vendor presence, and high-impact content from the brands you want to learn from. You hear directly from leaders at major brands like Vuori, Good American, Glossier & Ritual - and walk away with real lessons to apply immediately.
IT’S APPLICABLE.
Being surrounded by brands at a similar stage - or just ahead of you - means every session hits home. And everyone you meet is relevant: C-suite, operators, decision-makers & real peers who understand what you’re working on. You always leave GROW with a real "to-do" list & strategies you can put to work immediately.
IT’S REAL.
The conversations at GROW go deeper than surface-level intros or elevator pitches. There’s plenty of time to connect with other brand leaders & tech providers in a way that feels natural - not forced. You walk away with fresh perspective & trusted connections that you can lean on long after the conference - for feedback, ideas, support and real growth.
JOIN USIN Los Angeles
GROW LA
Join 800+ eCommerce leaders for a full day of valuable learning & networking & in West Hollywood, Los Angeles, CA.
EXPERT SPEAKERS
Hear from proven leaders across online growth, retention, CX, operations & much more - sharing what’s actually working (and not working) at today’s best brands.
LEARN.
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PURPOSEFUL, HIGH-IMPACT NETWORKING
Meet senior operators from brands like yours. With hundreds of hand-picked-attendees & curated experiences built for real conversations, GROW makes it easier - and faster - than ever to build meaningful connections that last.
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1-1 MEETINGS
Thoughtfully matched, 1-1 meetings that directly connect you with other brand leaders & relevant vendors too - No random pitches or pushy sales tactics. Just short intros with the right people, tailored to your current tech stack priorities.
CONNECT.
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ROUNDTABLES
Our interactive, small-group sessions cover topics like paid ads, attribution, retention, post-purchase experience, conversion optimization, and AI-driven workflows. Expect fresh perspectives & practical takeaways
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EXHIBIT HALL
Our reimagined exhibit space brings you face-to-face with the top SaaS tools & agencies in the space - recommended by our attendees. Hear their current client success stories & build relationships that go beyond the sales pitch.
EXPERIENCE.
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WHERE RETAIL MEETS FUN
Often imitated, never matched - GROW has been known for its high-energy atmosphere and the most fun retail conference experience since 2019. Enjoy our legendary pre-parties, afterparties, and open bar, all paired with great food and even better conversation.
HAVE FUN.
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A+++NETWORKING
At GROW, networking is always natural and meaningful - free from awkward handshakes or forced small talk. Everyone here is approachable, knowledgeable, and ready to engage - that's a guarantee.
BY COMPANY
BY REVENUE
BY TITLE
BY VERTICAL
SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling WhatWorks: Turning Growth Signals into Repeatable Revenue - As brandsscale, growth gets more complex — more channels, more data, more noise. In thissession, Lisi will break down how Fabletics identifies what’s actually drivingperformance, doubles down on high-impact levers, and builds repeatable systemsfor growth. From channel mix to experimentation frameworks, this is aboutcutting through the noise and scaling what truly works.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
Hannah Parry
Creative Systems That Scale: Building a Performance Creative Engine - Most brands still treat creative as a bottleneck. The fastest-growing teams treat it as a system. In this session, you’ll hear how one performance creative leader built a “tiger team” into a cross-functional engine producing thousands of assets each month across social, display, CTV, and YouTube. Learn how AI-powered production, modular creative templates, and disciplined testing frameworks dramatically increased output without increasing headcount. You’ll see how creative teams are evolving from content producers into revenue drivers — translating complex business goals into measurable performance across the full funnel. Walk away with practical frameworks for building a creative organization designed for speed, experimentation, and growth.
Domonique Brown
Inside Liquid I.V.: Turning Culture, Creators and Community Into Revenue - Liquid I.V. has become one of the fastest-growing wellness brands by turning cultural relevance and creator partnerships into real commercial growth. In this session, you’ll hear how the team approaches brand storytelling, collaborations, and community engagement to drive both awareness and sales. From creator partnerships and cultural moments to retail activation and social-first campaigns, learn how Liquid I.V. builds marketing that resonates with audiences while delivering measurable business impact. Walk away with practical insights on how modern brands can blend culture, content, and community to create momentum that translates into sustained revenue growth.
Justin Kassan
Agentic Commerce Is Here: What It Means for Your Brand, Your Revenue, and Your Relevance - AI agents are already shopping on behalf of your customers — comparing products, negotiating prices, and completing purchases without ever visiting your website. This isn’t a future scenario; it’s happening now. In this keynote, leaders from brands navigating this shift will share what they’ve learned: how discovery is changing, what it means for product data and pricing strategy, and the steps they’re taking to stay visible when the buyer is a bot. You’ll leave with a clear framework for preparing your business before this wave passes you by.
Katherine-Margaux Longest
The Digital Playbook: Scaling Commerce Without Losing Your MissionReplace description: In this session, Katherine-Margaux Longest, AVP, Digital, at Naturium / e.l.f Beauty, will share how the company approaches digital transformation while staying true to its values. Drawing on experience leading digital strategy across brands like Levi Strauss, eBay and True Religion, Katherine will explain how e.l.f Beauty connects storytelling, technology, and customer experience across its digital ecosystem. You’ll learn how mission-driven brands build loyalty online, how digital teams align commerce with culture, and the frameworks they use to turn purpose into long-term growth.
Nick Lamothe
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
Sean Christman
The Rise of Agentic eCommerce - Commerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature — it’s a new interface for commerce, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has lead to the launch of the first agentic storefront.
Daniel Graupensperger
Measurement That Matters: Incrementality, MMM, and MTA in a Single Playbook - For years, marketers have debated which measurement model actually drives growth. Leading mid-market brands have stopped debating and started combining incrementality testing, media mix modelling, and multi-touch attribution into one practical framework. In this session, their leaders will break down what’s worked, what’s failed, and how they’ve turned conflicting data into clarity. You’ll leave with real-world benchmarks and frameworks you can take back to your team to cut waste, double down on what performs, and finally tie marketing activity to true profitability.
Phil Suarez
The Rise of Agentic eCommerce - Commerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature — it’s a new interface for commerce, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has lead to the launch of the first agentic storefront.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling WhatWorks: Turning Growth Signals into Repeatable Revenue - As brandsscale, growth gets more complex — more channels, more data, more noise. In thissession, Lisi will break down how Fabletics identifies what’s actually drivingperformance, doubles down on high-impact levers, and builds repeatable systemsfor growth. From channel mix to experimentation frameworks, this is aboutcutting through the noise and scaling what truly works.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
Daniel Graupensperger
Measurement That Matters: Incrementality, MMM, and MTA in a Single Playbook - For years, marketers have debated which measurement model actually drives growth. Leading mid-market brands have stopped debating and started combining incrementality testing, media mix modelling, and multi-touch attribution into one practical framework. In this session, their leaders will break down what’s worked, what’s failed, and how they’ve turned conflicting data into clarity. You’ll leave with real-world benchmarks and frameworks you can take back to your team to cut waste, double down on what performs, and finally tie marketing activity to true profitability.
Phil Suarez
The Rise of Agentic eCommerce - Commerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature — it’s a new interface for commerce, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has lead to the launch of the first agentic storefront.
FANMAIL
The connections you make at GROW lead to opportunities you didn’t even know were out there. But don’t just take our word for it - here’s what our attendees say:
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- Andrei Najjar
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- CASEY GRUELICH
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- NATE BENNER
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- SARAH THERRIEN
- Andrei Najjar
- CASEY GRUELICH
- NATE BENNER
- SARAH THERRIEN
- Andrei Najjar
- CASEY GRUELICH
- NATE BENNER
- SARAH THERRIEN
THE GROWAGENDA
Missed our last show in New York? Check out our 50+ speakers and 70+ sessions below. GROW LA agenda coming soon! We’ll cover:
DAY 1
Registration and Check in
Breakfast ends at 8:55 AM
Step inside for our first day of powerful insights,game-changing strategies & networking.
Morning Kick-Off with Todd Gilchrist, Los Angeles Film Critics Association
Everything about how we grow brands is changing — fast. AI is buying on behalf of customers, discovery is shifting away from search, and profitability is harder than ever to protect. This morning, we’re diving straight into what’s real: how leading brands are adapting, where they’rewinning, and what you need to do now to stay ahead.
Creative at Scale: What Gets Made, Tested, and Shipped in 2026
Every brand is under pressure to produce more content, faster — across more channels, in more formats, without losing brand integrity. In this session, you’ll hear how leading retailers are actually using AI toscale creative production: where they’ve found the biggest wins, the quality issues they’re still wrestling with, and the workflows that let small teamsproduce at enterprise volume. Expect real examples of what scales, what doesn’t, and the frameworks you can take back to your own team to create more personalized, on-brand content at genuine speed.
Hannah Parry, Head of Performance Creative, Wayfair + John Dubois, Partner, Global Retail AI Co-Lead, EY
Invisible Checkout: How the Best Brands Remove Friction and Unlock Conversion
Checkout isn’t just the final step - it’s where revenue is won or lost. In this session, PayPal breaks down how leading brands are reducing friction, increasing trust, and turning checkout into a competitive advantage. From one-click experiences to flexible payment options and global expansion, we’ll explore what actually drives conversion in 2026. Expect real-world examples, measurable impact, and practical ways to improve your checkout experience without overhauling your entire stack. If you’re focused on conversion, AOV, and scaling internationally, this session will show how small changes at checkout can unlock outsized growth.
An Executive from PayPal + $100m Retailer + John Dubois, Partner, Global Retail AI Co-Lead, EY
Meta for Mail: Scaling Direct Mail with Lookalike Prospecting
Postpilot break down how brands are using lookalike prospecting to turn direct mail into a scalable, performance-driven acquisition channel. From identifying high-intent audiences to measuring incrementality and ROI, they’ll share how to apply the same playbook that made Meta effective - but in the mailbox. Expect real-world examples, practical tactics, and a clear framework for testing and scaling direct mail alongside your existing paid channels.
Eric Lowe, Director, eCcommerce, XCVI + Michael Epstein, Co-Founder & Co-CEO, Postpilot
How Unique Vintage Drives $170K in Incremental Revenue Every Month with AI Email Flows
Most brands still rely on static email flows that treat every shopper the same. In this session, Rita Zahir, VP of Marketing & Ecommerce at Unique Vintage, joins Liam Millward, CEO of Instant, to break down how Unique Vintage uses AI-powered email flows to deliver true one-to-one personalization at scale. Learn how they moved beyond one-size-fits-all messaging, optimized high-impact flows like browse and cart abandonment, and drove $170K in incremental revenue in the last 30 days while increasing efficiency without added complexity.
Rita Zahir, VP, Marketing & eCommerce, Unique Vintage + Liam Millward, Co-founder & CEO, Instant
PANEL: The Rise of Agentic Commerce
eCommerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature - it’s a new interface, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has led to the launch of the first agentic storefront.
Sean Christman, COO, CUTS + Julia Bedanova, COO, Million Dollar Baby + Juan Pellerano-Rendón, CMO, Swap Commerce + John Dubois, Partner, Global Retail AI Co-Lead, EY
What 93% of Retail CEOs Are Getting Wrong About AI
Most retailers aren’t transforming with AI, they’re just creating more complexity. In this powerful session, you’ll learn why winners are moving beyond departmental solutions and deploying a BAIO as a foundation for better outcomes across their entire business. Hear from the founder of Mugsy, and a leading AI visionary, on how this shift unlocked millions in working capital and skyrocketed profitable growth. We'll cover why “AI everywhere” is making companies slower, not smarter; the hidden cost of siloed AI tools (and how it shows up in your P&L); how to rewire your organization with a corporate brain; what actually changes when your business runs on connected intelligence; a real-world breakdown of how Mugsy is scaling their business with BAIO, a new category of AI
Leo Tropeano, CEO & Founder, Mugsy + Chris Happ, CEO, VirtuousAI
Zero to $15,000,000 on TikTok Shop: The Revenue Channel Most Brands Haven't Turned On Yet
Pop Daddy Snacks went from zero to $700K per month on TikTok Shop and became the number one food item on the platform. Now crossing $15M in total sales, JT Sarafa, Co-Owner of Pop Daddy Snacks, will share how he built the operation behind that growth through a combination of creator affiliates and in-house content. Sebastian Nelson, Co-Founder of Cruva, the platform over 1,200 brands use to manage their TikTok Shop affiliate programs, will join to discuss what separates brands that scale on TikTok Shop from those that stall, and what the fastest-moving operators are doing on the channel today.
JT Sarafa, Co-Owner, Pop Daddy Snacks + Sebastian Nelson, Co-Founder & CEO, Cruva
Creative at Scale: Producing High-Impact Marketing & Product Videos at Half the Cost
In a world where creative volume drives performance, how do you scale without blowing your budget? In this session,David Link, Chief Creative Officer at Saatva, shares how his team produces high-quality marketing and product videos at scale — while cutting costs in half. From streamlined production workflows to smarter resourcing and creative testing, David will break down the systems, tools, and decisions that make it possible. Expect practical takeaways on how to increase output, improve performance, and build a repeatable creative engine without sacrificing quality.
David Link, Chief Creative Officer, Saatva
The Intelligent Checkout: How AI is Personalizing the Payment Experience
The checkout page used to be the finish line. Now it's one of the most data-rich, AI-powered moments in the entire customer journey. We'll unpack how artificial intelligence is transforming payments - from dynamically surfacing the right payment options for the right shopper, to reducing friction, increasing approval rates, and building the kind of trust that turns one-time buyers into repeat customers. With real data from millions of transactions, this session reveals what the smartest brands are doing at checkout - and what the rest are still leaving on the table.
Turning Visitor Intelligence into Repeatable Revenue
When it comes to marketing in today’s world – it’s a true data flywheel. Traffic hits your website – they could be completely new to your brand or they could be your best customer. And how you engage with them from the second they hit your site could impact their perception of your brand. You have to first identify who has hit your site, analyze their preferences, wants, and needs – and then act on that information. But if you did that on a one-by-one basis, well you wouldn’t have much free time on your hands. That’s where AI and automation comes in. Join Tie and leaders from enviable brands like Caraway, Negative, and Olukai as we unpack marketing strategies to turn website traffic into revenue.
Michael Diesu, Co-Founder + CEO, Tie
Turning Behavioural Data into Repeat Revenue
Your data is full of clues about how to earn the next order — if you know how to use it. In this AI-focused roundtable, brands who’ve cracked the code will share exactly how they’re turning browsing behaviour, purchase history, and engagement signals into repeat sales and higher lifetime value. This is your chance to hear the wins, mistakes, and tactical takeaways directly from peers who’ve done it — so you can walk away with proven strategies to plug into your own retention playbook right now.
Alessandro Desantis, Partner, Nebulab
The Complexity Tax: What It’s Costing Your Growth
Growth shouldn’t feel this hard — but for many brands, complexity is quietly slowing everything down. From sales tax compliance and fragmented systems to operational overhead and constant edge cases, the “complexity tax” is real — and it’s costing you time, margin, and momentum. Join Kristina Simonson for an open, interactive discussion where you can bring your most pressing questions to the table. We’ll dig into where complexity is creeping into your business, what it’s really costing you, and how leading brands are simplifying without sacrificing scale. Expect candid conversation, practical ideas, and real operator perspectives you can apply immediately.
Kristina Simonson, Director, Growth, Taxcloud
Fulfillment That Scales: From China Sourcing to Brand Experience
A candid roundtable for DTC operators navigating the full fulfillment journey — from placing your first China order to scaling operations without losing your brand identity. We'll tackle MOQ challenges, the in-house vs. outsource decision, speed vs. cost tradeoffs, and how to turn logistics into a competitive advantage rather than just a cost center. Bring your war stories and hard-won lessons.
Your Best Customers Are Your Fastest Acquisition Channel. Why Most Brands Underuse Them
A practical look at how OluKai increased referral acquisition by 1,000%, what makes referred customers the fastest to convert, and how leading brands are starting to identify and scale their highest-value customers using agentic (intelligence-driven) systems.
Ben Bolognini, VP, eCommerce, OluKai + Manish Goyal, CEO & Founder, Friendbuy
Turning Price Into Your Strategic Moat
Most brands treat pricing as reactive — adjusting when margins get squeezed or conversion drops. The best brands use it proactively to shape demand, protect profitability, and outmaneuver competitors. In this interactive session with Alex McEachern and Michael Ting, you’ll learn how leading teams are thinking about price as a growth strategy — not just a number. We’ll explore how to test pricing without hurting conversion, where discounting actually drives (or destroys) value, and how to identify the thresholds your customers will accept. Bring your questions and leave with clearer frameworks for making smarter pricing decisions in real time.
Alex McEachern, Head, Marketing, Intelligems
Show Up or Get Skipped: Brand Discovery in an AI-First World
Discovery is being rewritten - and in many cases, your customer never even sees your website. AI assistants, chat interfaces, and algorithmic feeds are deciding what gets surfaced and what gets skipped. If your brand isn’t showing up in those moments, you’re invisible before the journey even begins. Join Peter Sloterdyk for an interactive discussion on how discovery actually works in an AI-first world. You’ll learn how to think about visibility beyond traditional SEO, what signals influence AI-driven recommendations, and how brands are adapting content, data, and distribution strategies to stay relevant. Bring your questions - and leave with a clearer view of how to show up where it now matters most.
Peter Sloterdyk, CMO, Gist / ProrataAI
Scaling Your Brand on Shopify Plus
Learn how leading Shopify brands scale efficiently through conversion-focused design and data-driven growth strategies. In this session, Domaine will break down how to structure high-performing product pages, increase average order value with bundles and upsells, and optimize site speed and mobile experience. We’ll also cover how to capture high-intent organic traffic through SEO and build strong retention with email and lifecycle marketing. Walk away with practical frameworks to drive more revenue from both new and returning customers.
Kim Samuelsen, Director, Delivery, Domaine + Paul Best, Business Development Manager, Domaine
From Click to Customer: Capturing and Converting Your Highest-Intent Traffic
You’re already paying for the click — are you capturing the customer? In this session, Customers.ai unpacks how top brands are identifying high-intent visitors, enriching first-party data, and turning more traffic into owned audiences. Learn how to bridge the gap between paid media and retention by capturing emails, improving match rates, and activating better-performing campaigns across email and paid channels. Expect real examples, clear ROI, and practical tactics you can implement immediately to increase conversion and get more value from every visitor hitting your site.
An Executive from Customers.ai + $50m Retailer
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Most brands still chase the first purchase - but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention - from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now - not theory.
Allyson Reiner, Head of eCommerce - Ring, Amazon + Nick Lamothe, Sr. Director, Retention Marketing, Crocs + Sky Canaves, Principal Analyst, Retail & eCommerce, eMarketer
Scaling Subscription Without Breaking Customer Experience
In this session, Forkful and Nift will unpack how high-intent discovery moments across the customer journey can become a scalable acquisition lever. You’ll hear what’s worked, what hasn’t, and where performance has improved over time — along with how to diversify your acquisition mix while keeping CPA disciplined and the experience intact.
Michael Martinez, Founder & Managing Member, Forkful + Saket Mehta, CRO, Nift + Adele Dagher Nasr, CMO, Select Brands
CTV as a Performance Channel: Driving Measurable ROI at Scale
OluKai has spent nearly two decades building one of the most respected names in premium footwear: $32M in DTC revenue, a national retail expansion underway, and B-Corp certified since 2014. These industry veterans know what they're doing. That's exactly why this conversation is worth showing up for. OluKai's VP of Ecommerce sits down with Vibe.co's Head of Sales to talk honestly about how CTV fits into a real performance marketing strategy and what it actually takes to make it drive incremental results.
Ben Bolognini, VP, eCommerce, OluKai + Rachel McGovern, VP, Sales, Vibe.co
PANEL: Generative Engine Optimization: Winning Discovery When AI Answers the Question
Your customers are asking ChatGPT and Perplexity for product recommendations instead of Googling. If your brand isn’t showing up in those AI-generated answers, you’re invisible before the journey even starts. In this session, growth leaders will share how they’re adapting SEO, content, and product data strategies for the age of AI-driven discovery. You’ll hear what’s actually moving the needle on GEO and AEO, which traditional tactics are now worthless, and the specific steps you need to take to make sure AI recommends your products — not your competitor’s.
Domonique Brown, Sr. Director, Customer Experience, Liquid I.V. + Sam OKeefe, Co-Founder & CEO, Flex + Adele Dagher Nasr, CMO, Select Brands
PANEL: Zero Click: Selling Where Your Customers Already Are
When markets shift, standing still isn’t an option. This session spotlights brand leaders who’ve successfully pulled off high-stakes pivots — whether it meant overhauling product lines, moving into new channels, repositioning their brand, or rethinking operations from the ground up. You’ll hear real stories of reinvention: what risks paid off, what missteps to avoid, and how they kept customers loyal through major change. Walk away with practical playbooks to guide your own pivot and the confidence to evolve your business without alienating your core audience.
Katherine Longest, AVP, Digital - Naturium, e.l.f. Beauty + Justin Kassan, CMO, Honeylove + Sky Canaves, Principal Analyst, Retail & eCommerce, eMarketer
Beyond the Core: How to Successfully Launch and Scale a New Category
What does it really take to expand beyond your core product and win in a new category? In this session, Lisi Manriquez, VP, Scrubs at Fabletics, shares how her team identified, launched, and scaled a new category while staying true to the brand. From validating demand and positioning the product, to aligning marketing, merchandising, and operations, she’ll break down what worked (and what didn’t). Expect practical insights on how to de-risk a launch, drive early traction, and turn a new category into a meaningful revenue driver.
Lisi Manriquez, VP, Scrubs, Fabletics + Barbara Thau, Features Editor - CO, US Chamber of Commerce
Ask Me Anything: LLMs, Agentic AI, and What Business Leaders Actually Need to Know
AI hype is everywhere — but what do growth and commerce leaders really need to know to separate signal from noise? In this candid AMA, Daniel unpacks the fundamentals of generative, agentic and classical AI in plain English — no data science degree required. You’ll get straight answers to the questions leaders are often too busy or too hesitant to ask, plus practical guidance on how to evaluate risks, spot limitations, and make smart calls on real use cases. Leave with the clarity and confidence to lead AI conversations inside your organisation.
Daniel Graupensperger, Director, Product Management, Caraway
From Zero to $250M: How Comfrt Scaled eCommerce Without Losing the Brand
Comfrt didn't grow by outspending competitors — they grew by out-connecting them. In just a few years, the brand went from a single hoodie concept to one of the fastest-scaling DTC apparel brands in the country, built on emotional resonance, community, and a product people genuinely love. But rapid growth breaks things fast. Ryan Groh, Director of eCommerce at Comfrt, shares how the team built and evolved the eCommerce engine behind the brand — balancing conversion optimization, site experience, and operational scale without losing the authenticity that made them blow up in the first place. If you're chasing growth and trying to keep the brand intact, this one's for you.
Ryan Groh, Director, eCommerce, Comfrt
The Analytics Behind the Brand: How Top DTC Companies Turn Customer Data Into Growth
The most successful DTC brands aren't just great at marketing — they're great at knowing what's actually working. This session pulls back the curtain on how a world-class customer and marketing analytics practice operates inside one of the most recognizable brands in DTC apparel. From understanding what drives repeat purchase to measuring the true impact of marketing spend across channels, our speaker breaks down how leading brands use customer data not just to report on the past, but to shape what happens next. If your analytics team is stuck in dashboards and not driving strategy, this session shows what it looks like when the data finally runs the show.
The C-Suite Playbook: Staying Agile While Everyone Else Panics
Retail leaders are under pressure to innovate faster than ever — while keeping margins stable, teams aligned, and operations running through constant disruption. This roundtable is your opportunity to hear from senior technology and commerce leaders about how they’re making tough calls, experimenting with AI, and steering teams through economic uncertainty and accelerating change. You’ll get behind-the-scenes insight into how they’re balancing short-term wins with long-term bets, where they’ve stumbled, and what’s next on their roadmap.
Ask Me Anything: LLMs, Agentic AI, and What Business Leaders Actually Need to Know
AI hype is everywhere — but what do growth and commerce leaders really need to know to separate signal from noise? In this candid AMA, an expert will unpack the fundamentals of generative, agentic, and classical AI in plain English — no data science degree required. You’ll get straight answers to the questions leaders are often too busy or too hesitant to ask, plus practical guidance on how to evaluate risks, spot limitations, and make smart calls on real use cases. Leave with the clarity and confidence to lead AI conversations inside your organization.
DAY 2
Registration and Check in Breakfast Hosted by Junip
Join us for the second day of powerful insights, game-changing strategies & networking.
Morning Kick-Off
Our expert host sets the tone for an action-packed Day Two with opening insights and key industry trends. Let's go!
Aligning Operations with Customer's Sustainability Expectations
This panel brings together three influential leaders—Svanika Balasubramanian, CEO of rePurpose Global; Leah Mann from Thrive Market's Mission & Partnerships team; and Ryan Zimmerman, Director of Communications & Partnerships at Grove Collaborative—who will share actionable strategies for transforming business operations to meet today's heightened customer expectations around sustainability and social impact. Attendees will discover how to identify and prioritize the operational changes that matter most to their customers, learn frameworks for measuring and communicating impact authentically, and gain practical insights on building partnerships and internal processes that deliver on brand promises while maintaining profitability. The session will provide concrete takeaways on navigating the balance between customer demands for transparency and sustainability with operational realities, offering attendees a roadmap for aligning their own organizations with the values-driven expectations that increasingly define customer loyalty and market success.
Leah Mann, Mission & Partnerships, Thrive Market + Ryan Zimmerman, Director, Communications & Partnerships, Grove Collaborative + Svanika Balasubramanian, CEO, rePurpose Global
Beyond the Click: How AI Is Powering the Next Era of Funnel Performance
In today’s performance-driven environment, high-growth brands are moving fast, not by spending more, but by personalizing faster. In this session, we’ll break down how brands like DRMTLGY are turning paid media, creators, and campaign insights into fully personalized landing experiences across the funnel. You’ll get a look at how Replo uses AI to generate entire funnels from ad creative, influencer lists, and product catalogs, helping marketers launch smarter, test faster, and convert more. Walk away with a practical playbook for scaling personalization, and a clear benchmark for where your team stands in the next wave of performance marketing.
Joe Wool, Director, eCommerce, DRMTLGY + Sanjay Jenkins, GTM Lead, Replo
Incremental, Impactful, Creative: Rethinking Advertising for Retail Growth
As retail marketing grows more complex with CTV, Snap, TikTok, OOH, and retail media, understanding true incremental impact has become the backbone of measurement. But as channels multiply, so do the challenges of keeping analytics simple, actionable, and connected to real growth. In this session, Triple Whale and Vibe.co will explore how modern brands can combine incrementality, creativity, and performance branding to measure what really matters. We’ll share how retailers can cut through complexity, prove impact across channels, and unlock smarter paths to growth.
Arthur Querou, CEO & Co-founder, Vibe + Bryant Garvin, Operator in Residence, Triple Whale
From Anonymous to Engaged: Shopper Enrichment for Efficient Top-of-Funnel Growth
Your analytics show thousands of visitors, but 70% are complete ghosts—no email, no purchase history, just expensive traffic that walks away forever. While you're obsessing over email capture pop-ups, smart retailers are using AI to instantly de-anonymize anonymous browsers and convert them into buyers within minutes of arrival. Real-time shopper enrichment technology is matching mysterious visitors to existing customers, creating personalized experiences for the majority of visitors, and turning your biggest revenue leak into your most profitable channel.
Ben Bolognin, VP, eCommerce, Olukai + Michael Diesu, Co-Founder & CEO, Tie
AI-Powered Micro-Influencer Matchmaking for BFCM Impact
In the BFCM countdown, every dollar and every impression counts, and while most brands are still throwing budgets at macro-influencers with questionable engagement rates, the smartest retailers are using machine learning to systematically identify micro-creators who deliver authentic influence and measurable conversions at a fraction of the cost. This intensive tactical session reveals exactly how leading brands are leveraging AI-powered creator discovery platforms to cut through millions of potential partnerships and pinpoint the right micro-influencers in days rather than months, using advanced sentiment analysis to evaluate audience quality, engagement authenticity, and brand alignment before outreach even begins. You'll discover the specific data points and algorithmic approaches these companies use to predict creator performance, from analyzing comment sentiment patterns and follower growth trajectories to identifying creators whose audiences overlap with your highest-value customer segments. Learn the proven frameworks for structuring performance-based partnerships that protect your budget while incentivizing creators to deliver results, including dynamic commission structures, milestone-based bonuses, and hybrid payment models that reward both reach and conversion metrics. You'll gain access to the automation tools and workflows that streamline creator onboarding, content approval, and performance tracking, plus the specific contract templates and negotiation strategies that prevent common pitfalls like content ownership disputes, exclusivity conflicts, and attribution challenges. Most importantly, you'll walk away with immediately actionable playbooks for rapid creator identification, outreach sequences that achieve 40%+ response rates, campaign optimization tactics that maximize ROI during peak shopping periods, and emergency pivot strategies for when partnerships underperform, ensuring your influencer strategy fires on all cylinders in time for the holiday surge.
Jean Dees, Head of Influencer Marketing, The Perfect Jean
AI-Enhanced A+ Content: Last-Minute Tweaks That Drive BFCM Conversions
When it comes to Black Friday, speed and precision matter more than perfection. In this session, you’ll see how leading brands are using AI to quickly test and optimize copy, imagery, and product descriptions in the final days before launch. From swapping out underperforming headlines to generating new visuals that align with shopper intent, you’ll hear real-world examples of what’s moved the needle for peers under BFCM pressure. Walk away with a playbook of AI-driven adjustments you can still make in the eleventh hour — to capture attention, increase conversions, and maximize revenue on the biggest weekend of the year.
Bryan Welker, Head of Marketing & Growth, L-Nutra + Lisa Bratkovich, Founding Partner & Fractional CMO, The CMO Syndicate + Josh Payne, CEO & Founder, Coframe interviewed by Poonam Goyal, Sector Head & Sr. eCommerce Analyst, Bloomberg Intelligence
Brand as Your Strategic Advantage: How Authentic Brands Win Markets and AI Amplifies Victory
In an era where competitors can copy your product overnight, brand remains the one unassailable competitive moat. Join Donny Jensen, CMO of Black Rifle Coffee—who transformed a veteran-founded startup into a cultural phenomenon generating hundreds of millions in revenue—as he reveals why authentic brand building is your ultimate growth accelerator. Drawing from scaling one of America's most recognizable coffee brands, Jensen will show how mission-driven identity creates fanatically loyal customers who become unpaid evangelists. You'll discover how to craft brand narratives so compelling that price becomes irrelevant and competition becomes noise, plus cutting-edge tactics for leveraging AI to amplify messaging and personalize experiences without losing authentic human connection. Walk away with a proven framework for your brand's unfair advantage, strategies for turning customers into evangelists, and a roadmap for brand-first growth in the AI-powered future.
Donny Jensen, CMO, Black Rifle Coffee
AMA: Ad Strategies That Actually Convert: Real Tactics From High-Growth Brands
Ad costs are climbing across all platforms while customer acquisition gets more competitive, but the merchants hitting their growth targets have mastered the art of diversifying their marketing mix to control costs and reach customers wherever they spend time. Leading retailers are discovering emerging ad networks and promotional channels that complement their existing strategies, while building direct customer relationships that reduce overall acquisition costs and improve lifetime value. The biggest winners aren't just optimizing individual campaigns—they're creating integrated marketing experiences that turn every customer touchpoint into a revenue driver. Join Amanda Engleman (Product Director, Shopify) and Carney Nir (VP Global Ecommerce, Orveon) for a tactical deep-dive into where smart merchants are actually spending their ad dollars, which emerging channels are delivering measurable ROI right now, and how to build advertising resilience that protects your margins when the next platform shakeup hits.
Carney Nir, VP, Global eCommerce, Orveon + Amanda Engleman, Product Director, Shopify
AMA: How to Use Behavioral Data to Drive Repeat Revenue
Your data is full of clues about how to earn the next order — if you know how to use it. In this AI-focused roundtable, brands that have cracked the code will share exactly how they’re turning browsing behavior, purchase history, and engagement signals into repeat sales and higher lifetime value. This is your chance to hear the wins, mistakes, and tactical takeaways directly from peers who’ve done it — so you can walk away with proven strategies to plug into your own retention playbook right now.
Ahmed El Naggar, Co-founder & CEO + Jon Fox, Head of Education, GoAudience
AMA: From Spikes to Systems: Building Always-On Customer Journeys with AI
Seasonality creates massive demand spikes, but most brands struggle with the gaps—inconsistent planning, generic experiences, and performance dips between peak moments. Join this interactive AMA to discover how top retail brand Reef transformed their customer journey from reactive seasonal pushes to a sophisticated, always-on growth engine that delivers sustained results year-round. Through real-world case studies and open discussion, we'll explore how to identify early signals of customer intent before competitors notice, create seamless strategies that work across both DTC channels and major marketplaces, and leverage AI to shift from scrambling during peak seasons to optimizing in real-time every day. Whether you're battling holiday rushes, back-to-school chaos, or summer surges, you'll leave with actionable frameworks for building customer journeys that drive consistent growth—not just short-term wins when demand naturally peaks.
Elyse Shaefer, Sr. Director, Digital Marketing, Reef + Allie Newman, Sr. Account Manager, Realtime
AMA: The New Retention Playbook: Slash Klaviyo/ESP Costs by 65% While Boosting Deliverability and Email Revenue by 30%
Retention marketing should be the most profitable channel in eCommerce, yet escalating Email Service Provider (ESP) costs continue to erode margins month after month. This roundtable session reveals how CustomersAI discovered and eliminated hidden inefficiencies within their retention marketing stack through innovative AI-powered strategies. Participants will learn about deploying an AI "list transfusion" agent that systematically removes unengaged, lifeless contacts while simultaneously replenishing email lists with fresh, high-intent subscribers who are more likely to convert. The session covers proven tactics for growing email revenue by maximizing deliverability rates and improving inbox placement, ultimately creating a streamlined system that generates consistent orders with minimal manual intervention. Attendees will walk away with a repeatable roadmap that demonstrates how to reduce ESP costs by 50% while simultaneously boosting deliverability metrics and increasing email revenue by 30%, transforming retention marketing from a cost center into a true profit driver.
Phil Ross, DTC Operator, Catalyst Pet + Larry Kim, CEO & Founder, CustomersAI
AMA: How DUDE Wipes Built a 7 figure TikTok Shop (without Ads)
In this interactive session, you’ll learn how DUDE Wipes built a 7 figure TikTok Shop by enlisting 14,000+ unpaid hype people (aka affiliates), running 50+ hours a week of chaotic livestreams, and repurposing every weird video we could get our hands on. We’ll cover how AI helps us make content at scale, why we pay our ambassadors in gas money and good vibes, and how being an absolute menace in the comments has become our most effective growth hack. Come for the strategy, stay for the poop jokes.
Joey Thomas, VP, Sales, DUDE Wipes
AMA: The Authenticity Paradox: When AI Creates Your 'Authentic' Brand Story
Today's consumers crave authenticity more than ever, yet many brands are increasingly turning to AI to craft their "authentic" narratives. This creates a fascinating paradox: can a story generated by artificial intelligence truly be authentic? And does it matter if it resonates with your audience? Join Andie Swim's leadership team as they host this candid roundtable exploring the complex relationship between AI-generated content and brand authenticity. Through real case studies from DTC brands that have successfully integrated AI storytelling while maintaining customer trust, plus cautionary tales from those who learned hard lessons about transparency, we'll dive deep into how modern retailers are navigating this challenge. You'll walk away with a practical framework for evaluating when AI-generated content aligns with or undermines your brand values, actionable strategies for maintaining human connection in an AI-enhanced content strategy, clear guidelines for disclosure and transparency that build rather than erode customer trust, and tools to measure authentic brand perception versus AI efficiency gains. Drawing from Andie's own journey building an authentic swimwear brand in the digital age, this roundtable is perfect for brand marketers, content strategists, and founders wrestling with how to scale storytelling without losing their brand's soul, because this isn't about whether to use AI, it's about using it authentically.
Alda Leung, VP, Creative, Andie
Scaling Smarter: Budget Management Strategies for Sustainable Growth
Discover how to balance growth ambitions with financial discipline. This session explores practical approaches to managing budgets while scaling, identifying key metrics to track, and prioritizing investments that drive long-term, sustainable success.
Rick Cadotte, CMO, Legacybox
AMA: The Loyalty Loophole: How Smart Retailers Make Their Best Customers Spend More This BFCM
While you're discounting everything for everyone, your VIP customers are getting the same generic 25% off as random bargain hunters—and wondering why they bothered staying loyal all year. Leading retailers discovered that AI-triggered loyalty upgrades during peak shopping moments don't just reward customers, they create spending frenzies that generate massive incremental revenue in 72 hours or less. You'll walk away with the AI loyalty boost framework that automatically identifies your highest-potential customers mid-BFCM and surprises them with exclusive tier upgrades (driving one retailer's top segment to spend $2,400 more per customer in one weekend), the exact surprise reward triggers that create urgency without cheapening your brand—including the "48-hour VIP window" that generated 290% higher AOV, the automated perk stacking system that makes customers feel truly special while protecting your margins, and the critical timing algorithms that deploy upgrades at the precise moment customers are most likely to splurge big. Your competitors are treating their best customers like strangers during the biggest shopping weekend of the year—while you're turning loyalty into a profit multiplier that compounds long after BFCM ends.
Kerri Mason, CMO, CAMP
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