GROW LA 1-1AGENDA
The Motoring Club · Monday, September 21st
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10 deep-dive sessions on:
GROW LA 1-1
Welcome Remarks
Welcome to GROW LA 1-1! Enjoy panels, co-working and 1-1 meetings all morning, followed by lunch and happy hour presented by Cart.com
Adele Dagher Nasr, CMO, Select Brands
RETENTION PANEL: The Retention Economy: Growing Brands When Acquisition Gets Expensive
Acquisition costs keep climbing, and the smartest brands are looking inward. How are leading operators turning existing customers into their biggest growth lever?
AJ Patel, SVP, Global Growth, U BEAUTY + Andreas Biebl, GM, eCommerce, HOPWTR. Interviewed by Sky Canaves, Principal Analyst, Retail, EMARKETER
From Broadcast to Belonging: Clare V's Retention Playbook
Clare V has always treated brand as a relationship, not a transaction. In this fireside chat, Brooke Kaiserman, Retention Marketing Manager at Clare V, shares how her team is moving from broad, one-size-fits-all sends to a system where email, SMS, and flows each earn their own role. Klaviyo's Customer Marketing Lead, Joe McCarthy, connects those decisions to how Klaviyo makes that precision possible, without losing the voice that makes Clare V unmistakable in every inbox.
Brooke Kaiserman, Retention Marketing Manager, Clare V + An Executive from Klaviyo
The Ad Agents Have Arrived. Bring Your Own Data.
Two Google engineering execs built the first agentic AI inside Google Ads (yes, PMax). Then they quit, took $25M from Kleiner Perkins, and built agents that work for any marketer, not just Google. MAI's CTO Jian and Mark show how autonomous agents now buy and optimize across Google and Meta using your own first-party data. Watch a full Google campaign for a real brand get built live in minutes, then set loose to scale to maximum profitable spend. Part origin story, part magic show. You will leave screaming ROAS.
Mark McMaster, Head of Partnerships, MAI Agents + Jian Wang, CTO, MAI Agents
How Performance Advertising is Moving
Attention has moved — and performance advertising is chasing it onto new surfaces: in-app, CTV and commerce media. The big platforms have hit their limits, so where does scaled growth come from next? Moloco shares how it's pushing the frontier and helping performance marketers find new paths to scale beyond the channels that once defined them.
An executive from Moloco + retail client
RT 1: Dynamic Pricing and the Ethics Line: Where AI Gets You Into Trouble
AI-driven dynamic pricing is delivering real margin improvements — and attracting real regulatory and consumer backlash. As pricing algorithms grow more sophisticated, brands are discovering that what's technically possible isn't always strategically safe. Pricing and commercial leaders share where dynamic pricing has driven measurable gains, where it's damaged customer trust and triggered social media blowback, and how they're building guardrails that protect both profitability and brand perception. Leave with a clear framework for deploying intelligent pricing without crossing the lines that cost you customers.
Andreas Biebl, GM, eCommerce, HOPWTR
RT 2: Creative at Scale: What a Lean Team Can Actually Produce in 2026
The promise of AI-generated creative was 10x output at a fraction of the cost. The reality is more complicated. Brand and creative leaders share what's actually working: where AI has genuinely accelerated production, which quality and brand-safety issues remain unsolved, and the workflows that let small teams produce content that performs across a dozen formats and channels simultaneously. Expect real examples — including honest accounts of what didn't work — and practical frameworks you can take back to your own team to produce more, faster, without losing the brand voice that makes it convert.
Nicole Hatley, Director, Content Strategy, Skechers
RT 3: Social Commerce in 2026: Formats, Creators, and the Channels That Are Actually Converting
TikTok Shop, Instagram Checkout, YouTube Shopping — the landscape shifts every quarter. Growth leaders from fashion, beauty and lifestyle brands share what formats are converting right now, how they're structuring creator partnerships for measurable ROI, and where social commerce spend is being pulled back because the attribution doesn't hold up. You'll hear what's worth investing in versus what's overhyped, and the measurement frameworks that tie social activity to real revenue rather than vanity metrics.
Adham Aljahmi, CMO, Mocha Hunters
RT 4: Product Swap + Lunch + Happy Hour Presented by Cart.com
Close out the morning over lunch and drinks. Swap products, trade notes with the operators you met, and keep the conversations going.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
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Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Sara Kunin
Your Cheapest Acquisition Channel Is Also Your Best Retention Play
Why referral deserves a real line in the acquisition plan - and what signals suggest about advocates as a retention segment, not just a discount coupon.
Lisa Lane
OPS PANEL: The New Era of Retail Operations
The back end of retail has never been under more pressure. Consumer expectations for speed, flexibility, and transparency have outpaced the infrastructure many brands were built on — and the cost of getting it wrong shows up immediately in returns, reviews, and churn. This panel digs into how operators are modernizing fulfillment, inventory, and logistics in a landscape where margin is thin and execution is everything.
Kelly Gardiner
The C-Suite Playbook: Leading Transformation When the Ground Keeps Moving
Retail executives are under pressure to innovate faster than ever — while keeping organizations stable, aligned, and financially healthy. This roundtable is your opportunity to hear from senior leaders making the hard calls: which AI bets are worth the investment, how they're managing board-level expectations, and how they're keeping teams motivated through constant change. You'll get candid, behind-the-scenes perspectives from peers navigating the same pressures — and walk away with hard-won lessons you won't find in a keynote.
Arda Bulak
Why Good Subscribers Go Cold: The Hidden Drivers of DTC List Degradation
Noticeable drops in open rates, rising spam complaints, and falling revenue per send usually trigger one instinct: add more segmentation. But slicing your list into complex sub-segments just creates more data maintenance for your team.The real fix isn't more rules—it’s a fundamental shift in audience management. In this short roundtable, we’re sharing the exact strategies we use to optimize high-growth and turnaround Klaviyo accounts.
Kelly Walter
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Meenakshi Lala
Your Budget Can't Buy Distribution in AI Search: How Challenger Brands Win the Answer Anyway
Nearly every channel DTC was built on is an auction of sorts, and the brand with more money won more of it. AI search is built differently. No bid, budget lever, or arbitrage. Then the part nobody discusses: the answer in most categories is built from a small set of documents written before your brand existed. Influencing whether you show up changing costs a few well-placed sources instead of a media budget. Right now, a nine-figure competitor cannot outspend you into the consideration set. What to do about it, and why that window is closing.
Amanda Sannella
What Separates High-Performing Shopify Brands From The Rest?
Join Domaine for an interactive roundtable exploring the strategies leading commerce brands are using to drive growth. We'll discuss how to create product pages that convert, increase average order value through merchandising and bundles, improve site speed and mobile performance, capture more high-intent traffic through SEO, and build long-term customer loyalty with lifecycle marketing. Bring your questions, challenges, and experiences for a collaborative discussion focused on practical takeaways you can apply to your own business.
Dave Heaton
Beyond the Feed: How Top Brands Are Scaling with Direct Mail
As digital acquisition costs climb and inbox fatigue sets in, leading brands are rediscovering a high-ROI channel hiding in plain sight: the mailbox. In this fireside chat, PostPilot CEO Michael Epstein joins top ecomm executives to discuss how direct mail has become a meaningful part of their growth playbook. From winback campaigns to new customer acquisition, they'll share real results, lessons learned, and how direct mail integrates with the modern omnichannel stack. Walk away with a practical framework for testing, or scaling, physical mail for your own brand.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Ali Donaldson
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Leighton Powell
Peak Performance Prep Session
Do you get nervous when you think about peak season? Do you have horror stories from BFCMs past? You're not alone. The goal for every Q4 is: Marketing loud. Ops quiet. Thankfully, there's still time to stress test your plans for BFCM. In this interactive session, we'll talk about peak season success stories, 'watch outs', and lessons learned to help you breeze through peak with confidence.
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FREE TICKETS. VERY LIMITED
QUANTITY.
QUANTITY.
Tickets are reserved for decision-makers & tech-buyers at consumer brands.Space is limited. T&C Apply.
