GROW LA 1-1AGENDA
The Motoring Club · Monday, September 21st
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10 deep-dive sessions on:
GROW LA 1-1
Welcome Remarks
Welcome to GROW LA 1-1! Enjoy panels, co-working and 1-1 meetings all morning, followed by lunch and happy hour presented by Cart.com
Adele Dagher Nasr, CMO, Select Brands
RETENTION PANEL: The Retention Economy: Growing Brands When Acquisition Gets Expensive
Acquisition costs keep climbing, and the smartest brands are looking inward. How are leading operators turning existing customers into their biggest growth lever?
AJ Patel, SVP, Global Growth, U BEAUTY + Andreas Biebl, GM, eCommerce, HOPWTR. Interviewed by Sky Canaves, Principal Analyst, Retail, EMARKETER
From Broadcast to Belonging: Clare V's Retention Playbook
Clare V has always treated brand as a relationship, not a transaction. In this fireside chat, Brooke Kaiserman, Retention Marketing Manager at Clare V, shares how her team is moving from broad, one-size-fits-all sends to a system where email, SMS, and flows each earn their own role. Klaviyo's Customer Marketing Lead, Joe McCarthy, connects those decisions to how Klaviyo makes that precision possible, without losing the voice that makes Clare V unmistakable in every inbox.
Brooke Kaiserman, Retention Marketing Manager, Clare V + An Executive from Klaviyo
The Ad Agents Have Arrived. Bring Your Own Data.
Two Google engineering execs built the first agentic AI inside Google Ads (yes, PMax). Then they quit, took $25M from Kleiner Perkins, and built agents that work for any marketer, not just Google. MAI's CTO Jian and Mark show how autonomous agents now buy and optimize across Google and Meta using your own first-party data. Watch a full Google campaign for a real brand get built live in minutes, then set loose to scale to maximum profitable spend. Part origin story, part magic show. You will leave screaming ROAS.
Adham Aljahmi, CMO, Mocha Hunters + Mark McMaster, Head of Partnerships, MAI Agents + Jian Wang, CTO, MAI Agents
How Performance Advertising is Moving
Attention has moved — and performance advertising is chasing it onto new surfaces: in-app, CTV and commerce media. The big platforms have hit their limits, so where does scaled growth come from next? Moloco shares how it's pushing the frontier and helping performance marketers find new paths to scale beyond the channels that once defined them.
An executive from Moloco + retail client
RT 1: Dynamic Pricing and the Ethics Line: Where AI Gets You Into Trouble
AI-driven dynamic pricing is delivering real margin improvements — and attracting real regulatory and consumer backlash. As pricing algorithms grow more sophisticated, brands are discovering that what's technically possible isn't always strategically safe. Pricing and commercial leaders share where dynamic pricing has driven measurable gains, where it's damaged customer trust and triggered social media blowback, and how they're building guardrails that protect both profitability and brand perception. Leave with a clear framework for deploying intelligent pricing without crossing the lines that cost you customers.
Andreas Biebl, GM, eCommerce, HOPWTR
RT 2: Creative at Scale: What a Lean Team Can Actually Produce in 2026
The promise of AI-generated creative was 10x output at a fraction of the cost. The reality is more complicated. Brand and creative leaders share what's actually working: where AI has genuinely accelerated production, which quality and brand-safety issues remain unsolved, and the workflows that let small teams produce content that performs across a dozen formats and channels simultaneously. Expect real examples — including honest accounts of what didn't work — and practical frameworks you can take back to your own team to produce more, faster, without losing the brand voice that makes it convert.
Nicole Hatley, Director, Content Strategy, Skechers
RT 3: Social Commerce in 2026: Formats, Creators, and the Channels That Are Actually Converting
TikTok Shop, Instagram Checkout, YouTube Shopping — the landscape shifts every quarter. Growth leaders from fashion, beauty and lifestyle brands share what formats are converting right now, how they're structuring creator partnerships for measurable ROI, and where social commerce spend is being pulled back because the attribution doesn't hold up. You'll hear what's worth investing in versus what's overhyped, and the measurement frameworks that tie social activity to real revenue rather than vanity metrics.
Adham Aljahmi, CMO, Mocha Hunters
RT 4: Product Swap + Lunch + Happy Hour Presented by Cart.com
Close out the morning over lunch and drinks. Swap products, trade notes with the operators you met, and keep the conversations going.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
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Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Ricky Grenis
Uninterrupted: How Brands Reach Customers in Moments Where Attention Already Exists
Customer acquisition has traditionally been built around interruption: stopping the scroll, breaking into the feed or competing for another click. But the most valuable attention may already exist. Leaders from ButcherBox, Swirl Wine Shop and Nift will explore how brands can reach new customers inside trusted, positive moments—when people are already engaged and open to discovery.
Rachel Thaw-Steindel
Your Automation Rate is Wrong. What Can You Do About it?
Most DTC brands deploying AI in CX are promised automation rates of 60–80% but running around 15% in production. My goal is to get operators to diagnose that gap. The thesis: the issue lies in the lack of human involvement in AI deployment and upkeep. From there, the conversation moves toward what closing that gap looks like in practice: what human agents do differently, and how they are supported beyond the ticket queue. Participants should leave with one question: not "do we need better AI?" but "do we have the right human model around the AI we already have?"
Jordan Thompson
The Agent Placed the Order. Here's What Happens Next.
AI agents can now discover products, compare options, and complete purchases on behalf of shoppers—but far less attention has been paid to what happens after the transaction. In this fireside chat, ESW explores why the next phase of agentic commerce won't be defined by who owns discovery. The brands that win will be the ones that can stand behind the order after the agent clicks "buy" - with the confidence that it will be fulfilled correctly, delivered as promised, and supported end-to-end.
Mike Krau
Beyond Paid Media: How Brands Are Investing in Organic Growth and AI Search Discovery
As customer acquisition costs rise and consumers both discover and evaluate brands across Google, social platforms, creators, and AI-powered search, organic visibility is becoming a more important part of the growth strategy.This roundtable explores how brands are bringing SEO, content, organic social, digital PR, and AI search together as one connected system. We’ll compare where teams are investing, what is driving meaningful traffic and revenue, and how marketers are measuring channels that do not fit neatly into last-click attribution. Get the real operator perspective: what is working, what is not, how teams are improving their visibility in AI search, and how they are building the internal case for greater organic investment.
Corey Balint
Turning Klaviyo Segments into Streaming TV Performance | Vibe.co x Klaviyo
CPMs keep climbing and everyone's retargeting the same 3% of shoppers. More performance marketers are turning to streaming TV for real growth.Vibe.co and Klaviyo work together in the same stack. This session gets into exactly how. A Klaviyo growth expert grills Vibe.co's Rachel McGovern and Shinesty's Head of Growth, Danny Hershey, on how Shinesty synced segments like cart abandoners, VIPs, and lapsed customers straight into premium CTV inventory. No managed service, no black-box reporting, no minimums. Campaigns launch in 24 hours, on channels people actually watch.
Jordan White
OPS PANEL: The New Era of Retail Operations
The back end of retail has never been under more pressure. Consumer expectations for speed, flexibility, and transparency have outpaced the infrastructure many brands were built on — and the cost of getting it wrong shows up immediately in returns, reviews, and churn. This panel digs into how operators are modernizing fulfillment, inventory, and logistics in a landscape where margin is thin and execution is everything.
Drew Marconi
The AI Experimentation Stack: Don't Guess at Your Growth
No brand wants to guess at growth. The problem has never been a lack of testing tools or ambition. It's bandwidth. In this fireside chat, Drew Marconi sits down with Cody Plofker to break down how he built a high-output experimentation practice, using AI to do the heavy lifting. Cody shares exactly how he's wired together Intelligems, Claude, and a handful of connected tools into a system that ideates faster, ships tests without waiting on a developer, and reports in real time. If you want to discover and validate your growth paths with AI, this session is for you.
Rebecca Fitts
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Mark McMaster
An AI Agent Took Over My Google and Meta Ad Campaigns. Here's What Happened Next
What happens when you give AI full control of your ad budgets? Pulkit Gupta, Head of Marketing at Cloaked, did exactly that. With ambitious growth goals and a small team, he gave a MAI agent full control to plan, optimize, and scale his Google and Meta ad campaigns for maximum profitability. Rocket ship or bumpy ride? Pulkit shares the real results, surprises, and lessons. Hosted by Mark McMaster, Head of Partnerships at MAI Agents and former eCommerce leader at Google and Snapchat.
Suzy Davidkhanian
AI PANEL: Agentic Commerce at Scale - From Pilot to Infrastructure
Twelve months ago, agentic commerce was a talking point. Today, AI agents are completing purchases, comparing SKUs, and bypassing brand websites entirely — and the brands that treated it as an experiment are already behind. In this panel, leaders who've moved from pilot to production share what agentic commerce actually looks like inside their organisations: how they've restructured data, what it's done to their conversion economics, and the decisions they're having to make about pricing, brand visibility, and channel strategy as the buying journey moves off their own platforms. Leave with a clear picture of what 'agent-ready' means for a brand like yours as we get closer to BFCM 2026.
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FREE TICKETS. VERY LIMITED
QUANTITY.
QUANTITY.
Tickets are reserved for decision-makers & tech-buyers at consumer brands.Space is limited. T&C Apply.
