GROW LA 1-1AGENDA
The Motoring Club · Monday, September 21st
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10 deep-dive sessions on:
GROW LA 1-1
Welcome Remarks
Welcome to GROW LA 1-1! Enjoy panels, co-working and 1-1 meetings all morning, followed by lunch and happy hour presented by Cart.com
Adele Dagher Nasr, CMO, Select Brands
RETENTION PANEL: The Retention Economy: Growing Brands When Acquisition Gets Expensive
Acquisition costs keep climbing, and the smartest brands are looking inward. How are leading operators turning existing customers into their biggest growth lever?
AJ Patel, SVP, Global Growth, U BEAUTY + Andreas Biebl, GM, eCommerce, HOPWTR. Interviewed by Sky Canaves, Principal Analyst, Retail, EMARKETER
From Broadcast to Belonging: Clare V's Retention Playbook
Clare V has always treated brand as a relationship, not a transaction. In this fireside chat, Brooke Kaiserman, Retention Marketing Manager at Clare V, shares how her team is moving from broad, one-size-fits-all sends to a system where email, SMS, and flows each earn their own role. Klaviyo's Customer Marketing Lead, Joe McCarthy, connects those decisions to how Klaviyo makes that precision possible, without losing the voice that makes Clare V unmistakable in every inbox.
Brooke Kaiserman, Retention Marketing Manager, Clare V + An Executive from Klaviyo
The Ad Agents Have Arrived. Bring Your Own Data.
Mark McMaster, Head of Partnerships, MAI Agents + Jian Wang, CTO, MAI Agents
How Performance Advertising is Moving
Attention has moved — and performance advertising is chasing it onto new surfaces: in-app, CTV and commerce media. The big platforms have hit their limits, so where does scaled growth come from next? Moloco shares how it's pushing the frontier and helping performance marketers find new paths to scale beyond the channels that once defined them.
An executive from Moloco + retail client
RT 1: Dynamic Pricing and the Ethics Line: Where AI Gets You Into Trouble
AI-driven dynamic pricing is delivering real margin improvements — and attracting real regulatory and consumer backlash. As pricing algorithms grow more sophisticated, brands are discovering that what's technically possible isn't always strategically safe. Pricing and commercial leaders share where dynamic pricing has driven measurable gains, where it's damaged customer trust and triggered social media blowback, and how they're building guardrails that protect both profitability and brand perception. Leave with a clear framework for deploying intelligent pricing without crossing the lines that cost you customers.
Andreas Biebl, GM, eCommerce, HOPWTR
RT 2: Creative at Scale: What a Lean Team Can Actually Produce in 2026
The promise of AI-generated creative was 10x output at a fraction of the cost. The reality is more complicated. Brand and creative leaders share what's actually working: where AI has genuinely accelerated production, which quality and brand-safety issues remain unsolved, and the workflows that let small teams produce content that performs across a dozen formats and channels simultaneously. Expect real examples — including honest accounts of what didn't work — and practical frameworks you can take back to your own team to produce more, faster, without losing the brand voice that makes it convert.
Nicole Hatley, Director, Content Strategy, Skechers
RT 3: Social Commerce in 2026: Formats, Creators, and the Channels That Are Actually Converting
TikTok Shop, Instagram Checkout, YouTube Shopping — the landscape shifts every quarter. Growth leaders from fashion, beauty and lifestyle brands share what formats are converting right now, how they're structuring creator partnerships for measurable ROI, and where social commerce spend is being pulled back because the attribution doesn't hold up. You'll hear what's worth investing in versus what's overhyped, and the measurement frameworks that tie social activity to real revenue rather than vanity metrics.
Adham Aljahmi, CMO, Mocha Hunters
RT 4: Product Swap + Lunch + Happy Hour Presented by Cart.com
Close out the morning over lunch and drinks. Swap products, trade notes with the operators you met, and keep the conversations going.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
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Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Mark McMaster
An AI Agent Took Over My Google and Meta Ad Campaigns. Here's What Happened Next
What happens when you give AI full control of your ad budgets? Pulkit Gupta, Head of Marketing at Cloaked, did exactly that. With ambitious growth goals and a small team, he gave a MAI agent full control to plan, optimize, and scale his Google and Meta ad campaigns for maximum profitability. Rocket ship or bumpy ride? Pulkit shares the real results, surprises, and lessons. Hosted by Mark McMaster, Head of Partnerships at MAI Agents and former eCommerce leader at Google and Snapchat.
Suzy Davidkhanian
AI PANEL: Agentic Commerce at Scale - From Pilot to Infrastructure
Twelve months ago, agentic commerce was a talking point. Today, AI agents are completing purchases, comparing SKUs, and bypassing brand websites entirely — and the brands that treated it as an experiment are already behind. In this panel, leaders who've moved from pilot to production share what agentic commerce actually looks like inside their organisations: how they've restructured data, what it's done to their conversion economics, and the decisions they're having to make about pricing, brand visibility, and channel strategy as the buying journey moves off their own platforms. Leave with a clear picture of what 'agent-ready' means for a brand like yours as we get closer to BFCM 2026.
Patrick Candela
What's Actually Working: A Growth Marketer's Roundtable
An informal conversation for senior growth and marketing leads to compare notes on what's actually working in their partner strategy, and what CTV can learn from it. We'll chat through tradeoffs, blind spots, and the stuff nobody's solved yet.
Lou Cohen
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
Matias Marquez
The Community Flywheel: How a Loyalty Program Can Turn Customers Into Repeat Buyers
Points alone won't get you there. Matias Marquez (CEO, ethos) sits down with Client Name to show how a loyalty program can become a community flywheel: customers become members, members enjoy early access, birthday rewards, and member-only perks, and those members turn into repeat buyers, advocates, and creators of UGC that fuels your marketing. We'll dig into the retention math behind community-led loyalty and the practical steps any Shopify brand can take to succeed. Leave with a playbook you can put to work immediately.
Michael Zung
Why Good Subscribers Go Cold: The Hidden Drivers of DTC List Degradation
Noticeable drops in open rates, rising spam complaints, and falling revenue per send usually trigger one instinct: add more segmentation. But slicing your list into complex sub-segments just creates more data maintenance for your team.The real fix isn't more rules—it’s a fundamental shift in audience management. In this short roundtable, we’re sharing the exact strategies we use to optimize high-growth and turnaround Klaviyo accounts.
Haleigh Byrnes
Your Cheapest Acquisition Channel Is Also Your Best Retention Play
Why referral deserves a real line in the acquisition plan - and what signals suggest about advocates as a retention segment, not just a discount coupon.
David Torres
You have SuperFans. How Are You Using Them To Grow?
Your most loyal customers can become your cheapest growth channel. Come ready to discuss data and trends, actions you've taken, or thought about taking, impediments to execution, and walk away with some ideas on using quizzes, challenges, and UGC, brands turn SuperFans into advocates.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Sara Kunin
Your Cheapest Acquisition Channel Is Also Your Best Retention Play
Why referral deserves a real line in the acquisition plan - and what signals suggest about advocates as a retention segment, not just a discount coupon.
Lisa Lane
OPS PANEL: The New Era of Retail Operations
The back end of retail has never been under more pressure. Consumer expectations for speed, flexibility, and transparency have outpaced the infrastructure many brands were built on — and the cost of getting it wrong shows up immediately in returns, reviews, and churn. This panel digs into how operators are modernizing fulfillment, inventory, and logistics in a landscape where margin is thin and execution is everything.
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FREE TICKETS. VERY LIMITED
QUANTITY.
QUANTITY.
Tickets are reserved for decision-makers & tech-buyers at consumer brands.Space is limited. T&C Apply.
