GROW LA 1-1AGENDA
The Motoring Club · Monday, September 21st
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10 deep-dive sessions on:
GROW LA 1-1
Welcome Remarks
Welcome to GROW LA 1-1! Enjoy panels, co-working and 1-1 meetings all morning, followed by lunch and happy hour presented by Cart.com
Adele Dagher Nasr, CMO, Select Brands
RETENTION PANEL: The Retention Economy: Growing Brands When Acquisition Gets Expensive
Acquisition costs keep climbing, and the smartest brands are looking inward. How are leading operators turning existing customers into their biggest growth lever?
AJ Patel, SVP, Global Growth, U BEAUTY + Andreas Biebl, GM, eCommerce, HOPWTR. Interviewed by Sky Canaves, Principal Analyst, Retail, EMARKETER
From Broadcast to Belonging: Clare V's Retention Playbook
Clare V has always treated brand as a relationship, not a transaction. In this fireside chat, Brooke Kaiserman, Retention Marketing Manager at Clare V, shares how her team is moving from broad, one-size-fits-all sends to a system where email, SMS, and flows each earn their own role. Klaviyo's Customer Marketing Lead, Joe McCarthy, connects those decisions to how Klaviyo makes that precision possible, without losing the voice that makes Clare V unmistakable in every inbox.
Brooke Kaiserman, Retention Marketing Manager, Clare V + An Executive from Klaviyo
The Ad Agents Have Arrived. Bring Your Own Data.
Mark McMaster, Head of Partnerships, MAI Agents + Jian Wang, CTO, MAI Agents
How Performance Advertising is Moving
Attention has moved — and performance advertising is chasing it onto new surfaces: in-app, CTV and commerce media. The big platforms have hit their limits, so where does scaled growth come from next? Moloco shares how it's pushing the frontier and helping performance marketers find new paths to scale beyond the channels that once defined them.
An executive from Moloco + retail client
RT 1: Dynamic Pricing and the Ethics Line: Where AI Gets You Into Trouble
AI-driven dynamic pricing is delivering real margin improvements — and attracting real regulatory and consumer backlash. As pricing algorithms grow more sophisticated, brands are discovering that what's technically possible isn't always strategically safe. Pricing and commercial leaders share where dynamic pricing has driven measurable gains, where it's damaged customer trust and triggered social media blowback, and how they're building guardrails that protect both profitability and brand perception. Leave with a clear framework for deploying intelligent pricing without crossing the lines that cost you customers.
Andreas Biebl, GM, eCommerce, HOPWTR
RT 2: Creative at Scale: What a Lean Team Can Actually Produce in 2026
The promise of AI-generated creative was 10x output at a fraction of the cost. The reality is more complicated. Brand and creative leaders share what's actually working: where AI has genuinely accelerated production, which quality and brand-safety issues remain unsolved, and the workflows that let small teams produce content that performs across a dozen formats and channels simultaneously. Expect real examples — including honest accounts of what didn't work — and practical frameworks you can take back to your own team to produce more, faster, without losing the brand voice that makes it convert.
Nicole Hatley, Director, Content Strategy, Skechers
RT 3: Social Commerce in 2026: Formats, Creators, and the Channels That Are Actually Converting
TikTok Shop, Instagram Checkout, YouTube Shopping — the landscape shifts every quarter. Growth leaders from fashion, beauty and lifestyle brands share what formats are converting right now, how they're structuring creator partnerships for measurable ROI, and where social commerce spend is being pulled back because the attribution doesn't hold up. You'll hear what's worth investing in versus what's overhyped, and the measurement frameworks that tie social activity to real revenue rather than vanity metrics.
Adham Aljahmi, CMO, Mocha Hunters
RT 4: Product Swap + Lunch + Happy Hour Presented by Cart.com
Close out the morning over lunch and drinks. Swap products, trade notes with the operators you met, and keep the conversations going.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
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Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
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Kim Samuelsen
Scaling Your Brand on Shopify
Learn how leading Shopify brands scale efficiently through conversion-focused design and data-driven growth strategies. In this session, Domaine and Shopify will break down how to structure high-performing product pages, increase average order value with bundles and upsells, and optimize site speed and mobile experience. We’ll also cover how to capture high-intent organic traffic through SEO and build strong retention with email and lifecycle marketing. Walk away with practical frameworks to drive more revenue from both new and returning customers.
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Saket Mehta
Scaling Subscription Without Breaking Customer Experience
Scaling a subscription brand today means continuing to grow efficiently while maintaining a strong customer experience. In this session, Forkful and Nift will unpack how high-intent discovery moments across the customer journey can become a scalable acquisition lever. You’ll hear what’s worked, what hasn’t, and where performance has improved over time — along with how to diversify your acquisition mix while keeping CPA disciplined and the experience intact.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Cody Plofker
The AI Experimentation Stack: Don't Guess at Your Growth
No brand wants to guess at growth. The problem has never been a lack of testing tools or ambition. It's bandwidth. In this fireside chat, Drew Marconi sits down with Cody Plofker to break down how he built a high-output experimentation practice, using AI to do the heavy lifting. Cody shares exactly how he's wired together Intelligems, Claude, and a handful of connected tools into a system that ideates faster, ships tests without waiting on a developer, and reports in real time. If you want to discover and validate your growth paths with AI, this session is for you.
Jacqs Carroll
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
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FREE TICKETS. VERY LIMITED
QUANTITY.
QUANTITY.
Tickets are reserved for decision-makers & tech-buyers at consumer brands.Space is limited. T&C Apply.
