GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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Alessandro Desantis
Loyalty That Learns: Building Emotional Retention That Compounds
Loyalty programmes aren’t what they used to be. Today’s leaders are testing AI-driven strategies that learn, adapt, and deepen emotional connections with customers in real time. This roundtable will give you a front-row seat to what’s working — and what’s not — in using predictive modelling, dynamic rewards, and behavioural signals to keep customers coming back. If retaining customers is mission-critical for your business, this is where you’ll get unfiltered peer insights, practical frameworks, and real stories of success and failure you can put into play immediately.
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Kristina Simonson
The Complexity Tax: What It’s Costing Your Growth
Growth creates complexity. New markets, new channels, and new systems all introduce operational challenges that come with a cost. In this roundtable, we’ll unpack the “complexity tax” that shows up as teams scale, including where it’s slowing you down, where it’s impacting margin, and how operators are managing it today. From financial and tax challenges to broader operational friction, this will be a candid discussion on what’s breaking, what’s working, and what needs to change to keep growth efficient.
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Olivia Lin
Fulfillment That Scales: From China Sourcing to Brand Experience
A candid roundtable for DTC operators navigating the full fulfillment journey — from placing your first China order to scaling operations without losing your brand identity. We'll tackle MOQ challenges, the in-house vs. outsource decision, speed vs. cost tradeoffs, and how to turn logistics into a competitive advantage rather than just a cost center. Bring your war stories and hard-won lessons.
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Jade Phou
Fulfillment That Scales: From China Sourcing to Brand Experience
A candid roundtable for DTC operators navigating the full fulfillment journey — from placing your first China order to scaling operations without losing your brand identity. We'll tackle MOQ challenges, the in-house vs. outsource decision, speed vs. cost tradeoffs, and how to turn logistics into a competitive advantage rather than just a cost center. Bring your war stories and hard-won lessons.
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Manish Goyal
Your Best Customers Are Your Growth Engine. So Why Aren’t You Using Them?
A practical look at how OluKai increased referral acquisition by 1,000%, why referred customers outperform across conversion and lifetime value, and how leading brands are scaling their highest-value customers using agentic (intelligence-driven) systems.
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Adam Kitain
Let the Agents Handle It: A Conversation on AI-Driven Site Optimization
AI agents are starting to reshape how ecommerce sites are optimized—moving from manual testing to continuous, automated improvement. In this roundtable, we’ll break down what’s actually working today, and the tools making it possible. We’ll also discuss where this is heading, what to watch out for, and how to think about integrating AI agents into your existing stack without adding unnecessary complexity.
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Peter Sloterdyk
Show Up or Get Skipped: Brand Discovery in an AI-First World
AI search doesn't serve ten blue links, it serves one answer. If your brand isn't in it, you're invisible. In this roundtable, we'll explore how organic optimization + paid cross-channel amplification work together to earn visibility in AI-powered discovery. Bring your real-world experiments and toughest questions. We'll share what's working, what's failing, and where the biggest opportunities lie for marketers ready to move now.
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Paul Best
Scaling Your Brand on Shopify
Learn how leading Shopify brands scale efficiently through conversion-focused design and data-driven growth strategies. In this session, Domaine and Shopify will break down how to structure high-performing product pages, increase average order value with bundles and upsells, and optimize site speed and mobile experience. We’ll also cover how to capture high-intent organic traffic through SEO and build strong retention with email and lifecycle marketing. Walk away with practical frameworks to drive more revenue from both new and returning customers.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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JT Sarafa
Zero to $15,000,000 on TikTok Shop: The Revenue Channel Most Brands Haven't Turned On Yet
Pop Daddy Snacks went from zero to $700K per month on TikTok Shop and became the number one food item on the platform. Now crossing $15M in total sales, JT Sarafa, Co-Owner of Pop Daddy Snacks, will share how he built the operation behind that growth through a combination of creator affiliates and in-house content. Sebastian Nelson, Co-Founder of Cruva, the platform over 1,200 brands use to manage their TikTok Shop affiliate programs, will join to discuss what separates brands that scale on TikTok Shop from those that stall, and what the fastest-moving operators are doing on the channel today.
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Ben Bolognini
CTV as a Performance Channel: Driving Measurable ROI at Scale
OluKai has spent nearly two decades building one of the most respected names in premium footwear: $32M in DTC revenue, a national retail expansion underway, and B-Corp certified since 2014. These industry veterans know what they're doing. That's exactly why this conversation is worth showing up for. OluKai's VP of Ecommerce sits down with Vibe.co's Head of Sales to talk honestly about how CTV fits into a real performance marketing strategy and what it actually takes to make it drive incremental results.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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