GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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Kim Samuelsen
Scaling Your Brand on Shopify
Learn how leading Shopify brands scale efficiently through conversion-focused design and data-driven growth strategies. In this session, Domaine and Shopify will break down how to structure high-performing product pages, increase average order value with bundles and upsells, and optimize site speed and mobile experience. We’ll also cover how to capture high-intent organic traffic through SEO and build strong retention with email and lifecycle marketing. Walk away with practical frameworks to drive more revenue from both new and returning customers.
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Saket Mehta
Scaling Subscription Without Breaking Customer Experience
Scaling a subscription brand today means continuing to grow efficiently while maintaining a strong customer experience. In this session, Forkful and Nift will unpack how high-intent discovery moments across the customer journey can become a scalable acquisition lever. You’ll hear what’s worked, what hasn’t, and where performance has improved over time — along with how to diversify your acquisition mix while keeping CPA disciplined and the experience intact.
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Rachel McGovern
CTV as a Performance Channel: Driving Measurable ROI at Scale
OluKai has spent nearly two decades building one of the most respected names in premium footwear: $32M in DTC revenue, a national retail expansion underway, and B-Corp certified since 2014. These industry veterans know what they're doing. That's exactly why this conversation is worth showing up for. OluKai's VP of Ecommerce sits down with Vibe.co's Head of Sales to talk honestly about how CTV fits into a real performance marketing strategy and what it actually takes to make it drive incremental results.
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Sam OKeefe
Generative Engine Optimisation: Winning Discovery When AI Answers the Question
Your customers are asking ChatGPT and Perplexity for product recommendations instead of Googling. If your brand isn’t showing up in those AI-generated answers, you’re invisible before the journey even starts. In this session, growth leaders will share how they’re adapting SEO, content, and product data strategies for the age of AI-driven discovery. You’ll hear what’s actually moving the needle on GEO and AEO, which traditional tactics are now worthless, and the specific steps you need to take to make sure AI recommends your products — not your competitor’s.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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Annie Soderstrom
How The Best Brands Build a Payment Strategy for ScaleAs brands grow, payment strategy becomes a critical lever for unlocking scale. In this fireside conversation, Annie Soderstrom (Head of Product Operations & Strategy, PayPal) and Jackson Tse (Sr. Director of Product – Venmo, PayPal) join Sky Canaves (Principal Analyst, Retail & Ecommerce, eMarketer) to explore how leading retailers are building payment infrastructures that support long-term growth. From optimizing conversion at checkout to expanding wallet adoption and leveraging AI for personalization and fraud prevention, this session will break down what actually drives performance. Learn how PayPal and Venmo are helping brands scale smarter—and what to prioritize in your own roadmap.
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Jackson Tse
The Rise of Social Payments in Commerce
As commerce becomes increasingly social, payment behavior is evolving alongside it. In this roundtable, Jackson Tse, Sr. Director of Product – Venmo, PayPal will lead a discussion on the rise of social payments and how peer-to-peer behaviors are influencing how consumers transact. From Venmo’s role in everyday spending to its growing presence in checkout experiences, we’ll explore how brands can tap into more native, social-first payment methods. This is an open conversation for operators to share how they’re thinking about social commerce, where they’re seeing traction, and what opportunities lie ahead.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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