GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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Melinda Roberts
From Support to Growth: Turning Customer Experience into a Revenue Driver
Customer experience is no longer just a support function — it’s a growth lever. In this session, Melinda Roberts, Sr. Manager, Customer Experience, and Tess Awal, Sr. Customer Experience Associate at Dr. Squatch, share how their team transforms everyday customer interactions into opportunities to drive retention, loyalty, and revenue. From building scalable support systems to uncovering insights that inform marketing and product decisions, they’ll break down what it takes to turn CX into a true competitive advantage. Expect practical tactics to improve satisfaction, reduce churn, and create experiences customers actually remember.
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Tess Awal
From Support to Growth: Turning Customer Experience into a Revenue Driver
Customer experience is no longer just a support function — it’s a growth lever. In this session, Melinda Roberts, Sr. Manager, Customer Experience, and Tess Awal, Sr. Customer Experience Associate at Dr. Squatch, share how their team transforms everyday customer interactions into opportunities to drive retention, loyalty, and revenue. From building scalable support systems to uncovering insights that inform marketing and product decisions, they’ll break down what it takes to turn CX into a true competitive advantage. Expect practical tactics to improve satisfaction, reduce churn, and create experiences customers actually remember.
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Eric Lowe
Meta for Mail: Scaling Direct Mail with Lookalike Prospecting
Direct mail is evolving into a measurable, performance-driven acquisition channel — powered by data. In this session, we’ll break down how leading brands are using lookalike prospecting to reach high-intent audiences and scale direct mail with precision. By leveraging first-party data, brands can identify who to target, when to reach them, and how to measure true incrementality. We’ll cover how to build and refine lookalike audiences, align direct mail with your paid media strategy, and track ROI with the same rigor as digital channels. Expect real-world examples, clear benchmarks, and practical tactics to test, optimize, and scale direct mail profitably.
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Leo Tropeano
What 93% of Retail CEOs Are Getting Wrong About AI
Most retailers aren’t transforming with AI, they’re just creating more complexity. In this powerful session, you’ll learn why winners are moving beyond departmental solutions and deploying a BAIO as a foundation for better outcomes across their entire business. Hear from the founder of Mugsy, and a leading AI visionary, on how this shift unlocked millions in working capital and skyrocketed profitable growth:Why “AI everywhere” is making companies slower, not smarter; the hidden cost of siloed AI tools (and how it shows up in your P&L; how to rewire your organization with a corporate brain; what actually changes when your business runs on connected intelligence; a real-world breakdown of how Mugsy is scaling their business with BAIO, a new category of AI.
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JT Sarafa
Zero to $15,000,000 on TikTok Shop: The Revenue Channel Most Brands Haven't Turned On Yet
Pop Daddy Snacks went from zero to $700K per month on TikTok Shop and became the number one food item on the platform. Now crossing $15M in total sales, JT Sarafa, Co-Owner of Pop Daddy Snacks, will share how he built the operation behind that growth through a combination of creator affiliates and in-house content. Sebastian Nelson, Co-Founder of Cruva, the platform over 1,200 brands use to manage their TikTok Shop affiliate programs, will join to discuss what separates brands that scale on TikTok Shop from those that stall, and what the fastest-moving operators are doing on the channel today.
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Ben Bolognini
CTV as a Performance Channel: Driving Measurable ROI at Scale
OluKai has spent nearly two decades building one of the most respected names in premium footwear: $32M in DTC revenue, a national retail expansion underway, and B-Corp certified since 2014. These industry veterans know what they're doing. That's exactly why this conversation is worth showing up for. OluKai's VP of Ecommerce sits down with Vibe.co's Head of Sales to talk honestly about how CTV fits into a real performance marketing strategy and what it actually takes to make it drive incremental results.
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Kyle Turadek
Turning visitor intelligence into repeatable revenue
When it comes to marketing today, it’s no longer a volume game. It’s a timing game.
Brands spend millions of dollars driving traffic to their sites, but are left with two questions: 1. Who are these shoppers? 2. Which ones are ready to act now, and which ones aren’t? Mistimed messages to the wrong shoppers don’t just get ignored; they train shoppers to tune you out. Tie identifies shoppers when they hit your website, using AI models to transform real-time behavior and demographic profiles into clear, actionable signals that tell marketers who to reach and when to reach them. Join Tie and leaders from brands like Caraway, Negative, and OluKai to break down how top teams are moving from backwards-looking estimates to forward-looking signals, and driving more revenue from the audience they already have.
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Kyle Brucculeri
Turning visitor intelligence into repeatable revenue
When it comes to marketing today, it’s no longer a volume game. It’s a timing game.
Brands spend millions of dollars driving traffic to their sites, but are left with two questions: 1. Who are these shoppers? 2. Which ones are ready to act now, and which ones aren’t? Mistimed messages to the wrong shoppers don’t just get ignored; they train shoppers to tune you out. Tie identifies shoppers when they hit your website, using AI models to transform real-time behavior and demographic profiles into clear, actionable signals that tell marketers who to reach and when to reach them. Join Tie and leaders from brands like Caraway, Negative, and OluKai to break down how top teams are moving from backwards-looking estimates to forward-looking signals, and driving more revenue from the audience they already have.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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Michael Epstein
Unlocking a new growth & acquisition channel with direct mail
Direct mail is re-emerging as a powerful, measurable growth channel for modern ecommerce brands—but it’s no longer just a one-off campaign. In this session, Eric Lowe, Director of Ecommerce at XCVI, and Michael Epstein, Co-founder & Co-CEO of PostPilot, break down how XCVI has scaled direct mail into an always-on acquisition and retention engine, running 40+ campaigns across winback, retargeting, and prospecting. They’ll share how to structure automated flows, measure true incrementality using holdout groups, and why physical mail is driving performance where digital channels fall short. From 12x iROAS winback flows to AI-powered prospecting, this session will unpack what’s working today—and how to apply it to your own growth strategy.
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Liam Millward
How Unique Vintage Drives $200K in Incremental Revenue Every Month with AI Email Flows
Most brands still rely on static email flows that treat every shopper the same. In this session, Rita Zahir, VP of Marketing & Ecommerce at Unique Vintage, joins Liam Millward, CEO of Instant, to break down how Unique Vintage uses AI-powered email flows to deliver true one-to-one personalization at scale. Learn how they moved beyond one-size-fits-all messaging, optimized high-impact flows like browse and cart abandonment, and drove $200K in incremental revenue in the last 30 days while increasing efficiency without added complexity.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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