GROW LA

APR 22, 2026

Creative Systems That Scale: Building a Performance Creative Engine - Most brands still treat creative as a bottleneck. The fastest-growing teams treat it as a system. In this session, you’ll hear how one performance creative leader built a “tiger team” into a cross-functional engine producing thousands of assets each month across social, display, CTV, and YouTube. Learn how AI-powered production, modular creative templates, and disciplined testing frameworks dramatically increased output without increasing headcount. You’ll see how creative teams are evolving from content producers into revenue drivers — translating complex business goals into measurable performance across the full funnel. Walk away with practical frameworks for building a creative organization designed for speed, experimentation, and growth.

Inside Liquid I.V.: Turning Culture, Creators and Community Into Revenue - Liquid I.V. has become one of the fastest-growing wellness brands by turning cultural relevance and creator partnerships into real commercial growth. In this session, you’ll hear how the team approaches brand storytelling, collaborations, and community engagement to drive both awareness and sales. From creator partnerships and cultural moments to retail activation and social-first campaigns, learn how Liquid I.V. builds marketing that resonates with audiences while delivering measurable business impact. Walk away with practical insights on how modern brands can blend culture, content, and community to create momentum that translates into sustained revenue growth.

Agentic Commerce Is Here: What It Means for Your Brand, Your Revenue, and Your Relevance - AI agents are already shopping on behalf of your customers — comparing products, negotiating prices, and completing purchases without ever visiting your website. This isn’t a future scenario; it’s happening now. In this keynote, leaders from brands navigating this shift will share what they’ve learned: how discovery is changing, what it means for product data and pricing strategy, and the steps they’re taking to stay visible when the buyer is a bot. You’ll leave with a clear framework for preparing your business before this wave passes you by.

The Digital Playbook: Scaling Commerce Without Losing Your MissionReplace description: In this session, Katherine-Margaux Longest, AVP, Digital, at Naturium / e.l.f Beauty, will share how the company approaches digital transformation while staying true to its values. Drawing on experience leading digital strategy across brands like Levi Strauss, eBay and True Religion, Katherine will explain how e.l.f Beauty connects storytelling, technology, and customer experience across its digital ecosystem. You’ll learn how mission-driven brands build loyalty online, how digital teams align commerce with culture, and the frameworks they use to turn purpose into long-term growth.

Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.

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The Rise of Agentic eCommerce - Commerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature — it’s a new interface for commerce, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has lead to the launch of the first agentic storefront.

Measurement That Matters: Incrementality, MMM, and MTA in a Single Playbook - For years, marketers have debated which measurement model actually drives growth. Leading mid-market brands have stopped debating and started combining incrementality testing, media mix modelling, and multi-touch attribution into one practical framework. In this session, their leaders will break down what’s worked, what’s failed, and how they’ve turned conflicting data into clarity. You’ll leave with real-world benchmarks and frameworks you can take back to your team to cut waste, double down on what performs, and finally tie marketing activity to true profitability.

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The Rise of Agentic eCommerce - Commerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature — it’s a new interface for commerce, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has lead to the launch of the first agentic storefront.

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