GROW LA

APR 22, 2026

Turning Your Loyalty Program into a Customer Ambassador Program- Loyalty programs can go far beyond points and discounts — done right, they can spark true advocacy, turning devoted customers into genuine brand ambassadors. In this session, we’ll explore how one standout brand expanded beyond the traditional loyalty model to build a program that drives referrals, fosters community, and deepens customer connection. We’ll cover the shift from standard rewards to ambassador-style engagement, how tiered perks both recognize loyalty and inspire sharing, and the specific perks and experiences that strengthen relationships. You’ll walk away with practical steps to evolve your own loyalty strategy into a powerful advocacy engine.

Rewiring Merchandising, Demand Planning, and Fulfilment — Merchandising and supply chain teams are seeing the most tangible AI wins in the business — faster demand forecasting, smarter assortment decisions, and more resilient fulfilment even through tariff chaos. In this session, operators will share detailed case studies of what they’ve deployed, the impact they’ve measured, and the mistakes they’d avoid if they could start over. If your role touches product, inventory, or logistics, this is where you’ll hear the most tactical, straight-from-the-field insights on AI that’s already paying for itself.

The New Playbook for Converting Unknown Shoppers into Known Buyers- Every retailer sits on a goldmine of anonymous visitors — ghost shoppers who browse with intent but vanish without converting, taking massive potential revenue with them. This session reveals how AI-powered identity resolution is revolutionizing customer acquisition by transforming unknown browsers into personalized experiences from their very first click. You’ll discover the cutting-edge strategies leading brands use to decode anonymous behavior patterns, deploy real-time personalization triggers that feel almost telepathic, and create cross-device recognition systems that follow customers seamlessly through their entire journey. Learn how to turn your biggest conversion challenge into your greatest growth opportunity, building customer relationships that begin the moment someone lands on your site — even when they’re complete strangers.

Agentic Commerce Is Here: What It Means for Your Brand, Your Revenue, and Your Relevance - AI agents are already shopping on behalf of your customers — comparing products, negotiating prices, and completing purchases without ever visiting your website. This isn’t a future scenario; it’s happening now. In this keynote, leaders from brands navigating this shift will share what they’ve learned: how discovery is changing, what it means for product data and pricing strategy, and the steps they’re taking to stay visible when the buyer is a bot. You’ll leave with a clear framework for preparing your business before this wave passes you by.

Generative Engine Optimisation: Winning Discovery When AI Answers the Question - Your customers are asking ChatGPT and Perplexity for product recommendations instead of Googling. If your brand isn’t showing up in those AI-generated answers, you’re invisible before the journey even starts. In this session, growth leaders will share how they’re adapting SEO, content, and product data strategies for the age of AI-driven discovery. You’ll hear what’s actually moving the needle on GEO and AEO, which traditional tactics are now worthless, and the specific steps you need to take to make sure AI recommends your products — not your competitor’s.

Navigating Tariffs and Supply Chain Volatility: Operator Playbooks - Margins are under pressure, global trade is unpredictable, and sourcing decisions that made sense six months ago may not hold today. In this roundtable, supply chain and operations leaders will share how they’re using scenario planning, supplier diversification, and AI-powered demand signals to navigate tariff exposure across fashion, homeware, beauty, and electronics. Expect candid conversation about what’s working, where the biggest cost traps hide, and practical frameworks for building a more resilient, agile operation that can protect profitability in volatile markets.

Welcome to GROW LA 2026 - Everything about how we grow brands is changing — fast. AI is buying on behalf of customers, discovery is shifting away from search, and profitability is harder than ever to protect. This morning, we’re diving straight into what’s real: how leading brands are adapting, where they’re winning, and what you need to do now to stay ahead.

Creative at Scale: Producing High-Impact Marketing & Product Videos at Half the Cost- In a world where creative volume drives performance, how do you scale without blowing your budget? In this session,David Link, Chief Creative Officer at Saatva, shares how his team produces high-quality marketing and product videos at scale — while cutting costs in half. From streamlined production workflows to smarter resourcing and creative testing, David will break down the systems, tools, and decisions that make it possible. Expect practical takeaways on how to increase output, improve performance, and build a repeatable creative engine without sacrificing quality.

‍