GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
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Kim Samuelsen
Scaling Your Brand on Shopify
Learn how leading Shopify brands scale efficiently through conversion-focused design and data-driven growth strategies. In this session, Domaine and Shopify will break down how to structure high-performing product pages, increase average order value with bundles and upsells, and optimize site speed and mobile experience. We’ll also cover how to capture high-intent organic traffic through SEO and build strong retention with email and lifecycle marketing. Walk away with practical frameworks to drive more revenue from both new and returning customers.
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Saket Mehta
Scaling Subscription Without Breaking Customer Experience
Scaling a subscription brand today means continuing to grow efficiently while maintaining a strong customer experience. In this session, Forkful and Nift will unpack how high-intent discovery moments across the customer journey can become a scalable acquisition lever. You’ll hear what’s worked, what hasn’t, and where performance has improved over time — along with how to diversify your acquisition mix while keeping CPA disciplined and the experience intact.
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Rachel McGovern
CTV as a Performance Channel: Driving Measurable ROI at Scale
OluKai has spent nearly two decades building one of the most respected names in premium footwear: $32M in DTC revenue, a national retail expansion underway, and B-Corp certified since 2014. These industry veterans know what they're doing. That's exactly why this conversation is worth showing up for. OluKai's VP of Ecommerce sits down with Vibe.co's Head of Sales to talk honestly about how CTV fits into a real performance marketing strategy and what it actually takes to make it drive incremental results.
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Sam OKeefe
Generative Engine Optimisation: Winning Discovery When AI Answers the Question
Your customers are asking ChatGPT and Perplexity for product recommendations instead of Googling. If your brand isn’t showing up in those AI-generated answers, you’re invisible before the journey even starts. In this session, growth leaders will share how they’re adapting SEO, content, and product data strategies for the age of AI-driven discovery. You’ll hear what’s actually moving the needle on GEO and AEO, which traditional tactics are now worthless, and the specific steps you need to take to make sure AI recommends your products — not your competitor’s.
MEET YOUR SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Lisi Manriquez
Scaling Category Expansion: Turning Growth Signals into Repeatable Revenue - As brands scale, growth gets more complex with more channels, more data, and more noise. In this session, Lisi will break down how Fabletics approaches category expansion into scrubs, identifying the signals that matter and translating them into repeatable growth plays. She will share how the team has built momentum in a new category by focusing on product-market fit, customer insight, and disciplined scaling of early wins. From entering the market to expanding assortment and reach, this session focuses on how to take a strong initial foothold and turn it into sustained category growth.
Allyson Reiner
Turning First-Time Buyers into Lifelong Customers - Most brands still chase the first purchase — but in 2026, growth is won on what happens next. In this session, you’ll hear from three leaders on how they’re turning one-time buyers into loyal, repeat customers. We’ll break down how AI is reshaping retention — from predictive insights and personalized journeys to automated CX that still feels human. From post-purchase experience to habit-building, expect real tactics and what’s actually working now — not theory.
Justin Kassan
Agentic Commerce Is Here: What It Means for Your Brand, Your Revenue, and Your Relevance - AI agents are already shopping on behalf of your customers — comparing products, negotiating prices, and completing purchases without ever visiting your website. This isn’t a future scenario; it’s happening now. In this keynote, leaders from brands navigating this shift will share what they’ve learned: how discovery is changing, what it means for product data and pricing strategy, and the steps they’re taking to stay visible when the buyer is a bot. You’ll leave with a clear framework for preparing your business before this wave passes you by.
Katherine-Margaux Longest
The Digital Playbook: Scaling Commerce Without Losing Your MissionReplace description: In this session, Katherine-Margaux Longest, AVP, Digital, at Naturium / e.l.f Beauty, will share how the company approaches digital transformation while staying true to its values. Drawing on experience leading digital strategy across brands like Levi Strauss, eBay and True Religion, Katherine will explain how e.l.f Beauty connects storytelling, technology, and customer experience across its digital ecosystem. You’ll learn how mission-driven brands build loyalty online, how digital teams align commerce with culture, and the frameworks they use to turn purpose into long-term growth.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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