GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Mark McMaster
An AI Agent Took Over My Google and Meta Ad Campaigns. Here's What Happened Next
What happens when you give AI full control of your ad budgets? Pulkit Gupta, Head of Marketing at Cloaked, did exactly that. With ambitious growth goals and a small team, he gave a MAI agent full control to plan, optimize, and scale his Google and Meta ad campaigns for maximum profitability. Rocket ship or bumpy ride? Pulkit shares the real results, surprises, and lessons. Hosted by Mark McMaster, Head of Partnerships at MAI Agents and former eCommerce leader at Google and Snapchat.
Suzy Davidkhanian
AI PANEL: Agentic Commerce at Scale - From Pilot to Infrastructure
Twelve months ago, agentic commerce was a talking point. Today, AI agents are completing purchases, comparing SKUs, and bypassing brand websites entirely — and the brands that treated it as an experiment are already behind. In this panel, leaders who've moved from pilot to production share what agentic commerce actually looks like inside their organisations: how they've restructured data, what it's done to their conversion economics, and the decisions they're having to make about pricing, brand visibility, and channel strategy as the buying journey moves off their own platforms. Leave with a clear picture of what 'agent-ready' means for a brand like yours as we get closer to BFCM 2026.
Patrick Candela
What's Actually Working: A Growth Marketer's Roundtable
An informal conversation for senior growth and marketing leads to compare notes on what's actually working in their partner strategy, and what CTV can learn from it. We'll chat through tradeoffs, blind spots, and the stuff nobody's solved yet.
Lou Cohen
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
Matias Marquez
The Community Flywheel: How a Loyalty Program Can Turn Customers Into Repeat Buyers
Points alone won't get you there. Matias Marquez (CEO, ethos) sits down with Client Name to show how a loyalty program can become a community flywheel: customers become members, members enjoy early access, birthday rewards, and member-only perks, and those members turn into repeat buyers, advocates, and creators of UGC that fuels your marketing. We'll dig into the retention math behind community-led loyalty and the practical steps any Shopify brand can take to succeed. Leave with a playbook you can put to work immediately.
Michael Zung
Why Good Subscribers Go Cold: The Hidden Drivers of DTC List Degradation
Noticeable drops in open rates, rising spam complaints, and falling revenue per send usually trigger one instinct: add more segmentation. But slicing your list into complex sub-segments just creates more data maintenance for your team.The real fix isn't more rules—it’s a fundamental shift in audience management. In this short roundtable, we’re sharing the exact strategies we use to optimize high-growth and turnaround Klaviyo accounts.
Haleigh Byrnes
Your Cheapest Acquisition Channel Is Also Your Best Retention Play
Why referral deserves a real line in the acquisition plan - and what signals suggest about advocates as a retention segment, not just a discount coupon.
David Torres
You have SuperFans. How Are You Using Them To Grow?
Your most loyal customers can become your cheapest growth channel. Come ready to discuss data and trends, actions you've taken, or thought about taking, impediments to execution, and walk away with some ideas on using quizzes, challenges, and UGC, brands turn SuperFans into advocates.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Pulkit Gupta
An AI Agent Took Over My Google and Meta Ad Campaigns. Here's What Happened Next
What happens when you give AI full control of your ad budgets? Pulkit Gupta, Head of Marketing at Cloaked, did exactly that. With ambitious growth goals and a small team, he gave a MAI agent full control to plan, optimize, and scale his Google and Meta ad campaigns for maximum profitability. Rocket ship or bumpy ride? Pulkit shares the real results, surprises, and lessons. Hosted by Mark McMaster, Head of Partnerships at MAI Agents and former eCommerce leader at Google and Snapchat.
Mike McGee
From Strategy to Store Floor: What Radical Alignment Actually Looks Like
The first question was whether AI could unlock growth. Mugsy answered it. Now comes the harder one: can that intelligence reach every corner of the business?Join Chris Happ and Mugsy's Director of Stores & Inventory, Mike McGee, for the next chapter — how BAIO's aligned intelligence moved from the boardroom to the buy floor, turning inventory decisions into a direct expression of company strategy. This is Radical Alignment in practice: where intent and execution are locked together so tightly that your stores, your stock, and your margins all pull in the same direction.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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