GROW LAAPR 22, 2026
Directors Guild of America, West Hollywood
Presented by
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APPLYNOW!
Complimentary tickets for senior retail leaders. 700 C-Suite, operators & innovators. 1 unmissable day of practical strategies & valuable networking.
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Free ticket
$500 bonus
The connections, strategies & relationships you'll build at GROW are unmatched; we prioritize access for people who are building significant brands, implementing cutting edge strategies & are open to talking and sharing with others.
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Whatyourticket unlocks
HANDS ON SESSIONS
BETTER CONNECTIONS
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HIGHLY-RATED TECH
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$500 BONUS
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Derek Sellhausen
Customer Intelligence in 2026: Faster, Sharper, and Built for Real Time
Surveys and focus groups can't keep up with today's shopper. AI is giving retailers a faster, sharper way to generate insights — from simulating consumer behaviors with synthetic data to analyzing live sentiment at scale. In this workshop, you'll learn how brands across beauty, fashion, and homeware are using these tools to uncover what customers really want, test ideas before launch, and pivot campaigns in real time. Expect concrete examples of wins, failures, and practical playbooks for turning insight into action before your competitors do.
Mike Potter
CRO PANEL: Moving at the Speed of AI
AI has collapsed the time it takes to generate hypotheses, build variants, and analyze results — but faster testing isn't the same as better testing. This panel brings together conversion leaders who are navigating what it actually means to run a rigorous CRO program when the pace of experimentation has fundamentally changed: which decisions still require human judgment, where AI is creating noise as much as signal, and how to build a testing culture that scales without losing discipline.
Todd Gilchrist
Welcome to GROW NY 2026 - Everything about how we grow brands is changing — fast. AI is buying on behalf of customers, discovery is shifting away from search, and profitability is harder than ever to protect. This morning, we’re diving straight into what’s real: how leading brands are adapting, where they’re winning, and what you need to do now to stay ahead.
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Rachel McGovern
Turning Klaviyo Segments into Streaming TV Performance | Vibe.co x Klaviyo
CPMs keep climbing and everyone's retargeting the same 3% of shoppers. More performance marketers are turning to streaming TV for real growth. Vibe.co and Klaviyo work together in the same stack. This session gets into exactly how. A Klaviyo growth expert grills Vibe.co's Rachel McGovern and Shinesty's Head of Growth, Danny Hershey, on how Shinesty synced segments like cart abandoners, VIPs, and lapsed customers straight into premium CTV inventory. No managed service, no black-box reporting, no minimums. Campaigns launch in 24 hours, on channels people actually watch. Get the real play-by-play: what they synced, what converted, what's next.
Axel Folz
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Mark Lozada
Peak Performance Prep Session
Do you get nervous when you think about peak season? Do you have horror stories from BFCMs past? You're not alone. The goal for every Q4 is: Marketing loud. Ops quiet. Thankfully, there's still time to stress test your plans for BFCM. In this interactive session, we'll talk about peak season success stories, 'watch outs', and lessons learned to help you breeze through peak with confidence.
Ali Donaldson
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Leighton Powell
Peak Performance Prep Session
Do you get nervous when you think about peak season? Do you have horror stories from BFCMs past? You're not alone. The goal for every Q4 is: Marketing loud. Ops quiet. Thankfully, there's still time to stress test your plans for BFCM. In this interactive session, we'll talk about peak season success stories, 'watch outs', and lessons learned to help you breeze through peak with confidence.
Past SPEAKERS
GROW Speakers have been there, done that. During main stage talks, panels & interactive workshops, you’ll hear from senior executives & operators from:
Michelle Carrara
RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers
Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.
Samuel Sternberg
Rethinking Reach: Media Mix and Customer Realignment
The channels that drove growth three years ago aren't the channels driving it today. Paid social costs have risen, search behavior is shifting with AI, and brands are being forced to rethink where and how they reach customers — and which customers are actually worth reaching. This panel examines how leading brands are rebalancing their media mix in real time: where budgets are moving, how customer segmentation is evolving, and what a sustainable acquisition strategy looks like when the old playbook no longer applies.
Sara Kunin
Your Cheapest Acquisition Channel Is Also Your Best Retention Play
Why referral deserves a real line in the acquisition plan - and what signals suggest about advocates as a retention segment, not just a discount coupon.
Lisa Lane
OPS PANEL: The New Era of Retail Operations
The back end of retail has never been under more pressure. Consumer expectations for speed, flexibility, and transparency have outpaced the infrastructure many brands were built on — and the cost of getting it wrong shows up immediately in returns, reviews, and churn. This panel digs into how operators are modernizing fulfillment, inventory, and logistics in a landscape where margin is thin and execution is everything.
Whattoexpectatgrow la
Coffee, breakfast, friendly chats
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Big ideas on stage (no fillers)
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Tons of interactive workshops. No fluff
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New tactics from top brands
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Great food, drinks & snacks all day
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Curated intros + 1-1 meetings
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