GROW LA

APR 22, 2026

Your Cheapest Acquisition Channel Is Also Your Best Retention Play‍

Why referral deserves a real line in the acquisition plan - and what signals suggest about advocates as a retention segment, not just a discount coupon.

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OPS PANEL: The New Era of Retail Operations

The back end of retail has never been under more pressure. Consumer expectations for speed, flexibility, and transparency have outpaced the infrastructure many brands were built on — and the cost of getting it wrong shows up immediately in returns, reviews, and churn. This panel digs into how operators are modernizing fulfillment, inventory, and logistics in a landscape where margin is thin and execution is everything.

The C-Suite Playbook: Leading Transformation When the Ground Keeps Moving

Retail executives are under pressure to innovate faster than ever — while keeping organizations stable, aligned, and financially healthy. This roundtable is your opportunity to hear from senior leaders making the hard calls: which AI bets are worth the investment, how they're managing board-level expectations, and how they're keeping teams motivated through constant change. You'll get candid, behind-the-scenes perspectives from peers navigating the same pressures — and walk away with hard-won lessons you won't find in a keynote.

Why Good Subscribers Go Cold: The Hidden Drivers of DTC List Degradation‍

Noticeable drops in open rates, rising spam complaints, and falling revenue per send usually trigger one instinct: add more segmentation. But slicing your list into complex sub-segments just creates more data maintenance for your team.The real fix isn't more rules—it’s a fundamental shift in audience management. In this short roundtable, we’re sharing the exact strategies we use to optimize high-growth and turnaround Klaviyo accounts.

RETENTION PANEL: Turning First-Time Buyers into Lifelong Customers

Acquiring a customer is the beginning, not the win. The brands growing most efficiently today are the ones converting first purchases into second, third, and tenth — through better onboarding, smarter lifecycle programs, and loyalty mechanics that actually change behavior. This panel explores what retention looks like in practice: how to identify high-LTV customers early, what keeps people coming back, and where most brands are leaving money on the table after the first sale.

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Your Budget Can't Buy Distribution in AI Search: How Challenger Brands Win the Answer Anyway  

Nearly every channel DTC was built on is an auction of sorts, and the brand with more money won more of it. AI search is built differently. No bid, budget lever, or arbitrage. Then the part nobody discusses: the answer in most categories is built from a small set of documents written before your brand existed. Influencing whether you show up changing costs a few well-placed sources instead of a media budget. Right now, a nine-figure competitor cannot outspend you into the consideration set. What to do about it, and why that window is closing.

What Separates High-Performing Shopify Brands From The Rest? ‍

Join Domaine for an interactive roundtable exploring the strategies leading commerce brands are using to drive growth. We'll discuss how to create product pages that convert, increase average order value through merchandising and bundles, improve site speed and mobile performance, capture more high-intent traffic through SEO, and build long-term customer loyalty with lifecycle marketing. Bring your questions, challenges, and experiences for a collaborative discussion focused on practical takeaways you can apply to your own business.

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Beyond the Feed: How Top Brands Are Scaling with Direct Mail

As digital acquisition costs climb and inbox fatigue sets in, leading brands are rediscovering a high-ROI channel hiding in plain sight: the mailbox. In this fireside chat, PostPilot CEO Michael Epstein joins top ecomm executives to discuss how direct mail has become a meaningful part of their growth playbook. From winback campaigns to new customer acquisition, they'll share real results, lessons learned, and how direct mail integrates with the modern omnichannel stack. Walk away with a practical framework for testing, or scaling, physical mail for your own brand.

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