GROW LA

APR 22, 2026

Is Your Payment Stack Ready for Agentic Commerce? 

Description: Agentic commerce is evolving rapidly. New AI shopping assistants, autonomous purchasing agents, emerging protocols, and collaborations between technology providers are reshaping how consumers discover and buy products. With so much innovation happening at once, it can be difficult to know where to start. As AI increasingly becomes part of the purchasing journey, retailers will need to rethink their e-commerce strategies and optimize for agent-driven transactions. But what does that mean practically for payment infrastructure? How can merchants verify that agents are who they claim to be? Who is authorized to make a purchase on a consumer's behalf? And when something goes wrong, where does liability reside? Join your peers and industry thought leaders for an interactive discussion on the evolving agentic commerce landscape. Together, we'll cut through the hype, examine the implications for retail payments, and discuss practical ways merchants can prepare for AI-driven commerce without overhauling their existing payment infrastructure.

What's Actually Working: A Growth Marketer's Roundtable

An informal conversation for senior growth and marketing leads to compare notes on what's actually working in their partner strategy, and what CTV can learn from it. We'll chat through tradeoffs, blind spots, and the stuff nobody's solved yet.

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Transform Linear Strategy into an AI Discovery Framework

How to take your traditional Organic roadmap (SEO, Owned Content, 3rd Party Outreach) and transform it into a flywheel Discovery Framework that feeds back into itself for continued iteration and LLM visibility.

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Unlocking a new growth & acquisition channel with direct mail

Direct mail is re-emerging as a powerful, measurable growth channel for modern ecommerce brands—but it’s no longer just a one-off campaign. In this session, Eric Lowe, Director of Ecommerce at XCVI, and Michael Epstein, Co-founder & Co-CEO of PostPilot, break down how XCVI has scaled direct mail into an always-on acquisition and retention engine, running 40+ campaigns across winback, retargeting, and prospecting. They’ll share how to structure automated flows, measure true incrementality using holdout groups, and why physical mail is driving performance where digital channels fall short. From 12x iROAS winback flows to AI-powered prospecting, this session will unpack what’s working today—and how to apply it to your own growth strategy.

The Rise of Agentic Commerce

‍eCommerce is evolving from static websites to agentic storefronts. Instead of clicking through pages, shoppers interact with intelligent agents that guide them from discovery to try-on to checkout in one seamless experience. This isn’t just a new feature - it’s a new interface, built on unified data, global infrastructure, and fully merchant-controlled systems. In this session, we’ll explore why agentic storefronts are emerging now, what performance gains early adopters are seeing, and how this shift has led to the launch of the first agentic storefront.

 From Strategy to Store Floor: What Radical Alignment Actually Looks Like

The first question was whether AI could unlock growth. Mugsy answered it. Now comes the harder one: can that intelligence reach every corner of the business? Join Chris Happ and Mugsy's Director of Stores & Inventory, Mike McGee, for the next chapter — how BAIO's aligned intelligence moved from the boardroom to the buy floor, turning inventory decisions into a direct expression of company strategy. This is Radical Alignment in practice: where intent and execution are locked together so tightly that your stores, your stock, and your margins all pull in the same direction.

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Loyalty That Learns: Building Emotional Retention That Compounds

Loyalty programmes aren’t what they used to be. Today’s leaders are testing AI-driven strategies that learn, adapt, and deepen emotional connections with customers in real time. This roundtable will give you a front-row seat to what’s working — and what’s not — in using predictive modelling, dynamic rewards, and behavioural signals to keep customers coming back. If retaining customers is mission-critical for your business, this is where you’ll get unfiltered peer insights, practical frameworks, and real stories of success and failure you can put into play immediately.

Your Budget Can't Buy Distribution in AI Search: How Challenger Brands Win the Answer Anyway  

Nearly every channel DTC was built on is an auction of sorts, and the brand with more money won more of it. AI search is built differently. No bid, budget lever, or arbitrage. Then the part nobody discusses: the answer in most categories is built from a small set of documents written before your brand existed. Influencing whether you show up or not is now a function of earned media instead of a media spend. Right now, a nine-figure competitor cannot outspend you into the consideration set. What to do about it, and why your window is closing.